A well-conceived communications strategy drives business outcome and the return on investment delivers in ways that surprise even the most hardened business executives.
We asked Margot Sinclair Savell, the North America co-chair of AMEC, to present a case study showing the value of measurement in practical terms.
In their more candid moments, executives doubt the value of the employee-engagement survey. They find it time-consuming and stressful and most have given up on calculating its ROI.
To ease your burden when beginning to plan multi-platform audience campaigns, we asked Jennifer Brain-Mennes how she begins thinking about multi-platform audience campaigns, what is the toughest hurdle and how Post’s campaigns are measured.
There’s no denying the three pillars of social media metrics: engagement, reach and conversions. Prioritizing and classifying them, however, is no small task.
As we know, without the proper context and narrative, numbers can lie. In addition, some things PR people do are difficult or perhaps impossible to measure in a standard way.
All the finalists will be celebrated—and the winners will be announced—at the Platinum PR Awards luncheon on Oct. 26 at the Marriott Marquis in New York City.