Measurement


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A 6-Point Checklist for Effective PR Measurement

How to measure the best metrics for a PR campaign is one of the most difficult challenges facing communicators. Use this checklist to make things a little easier. | MORE »

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Social Media: An Occupation on the Rise (Infographic)

It wasn’t too long ago when a social media strategy was essentially setting up a few accounts and bringing in an intern in to manage them. Times have changed and companies are taking the keys away from the interns. | MORE »

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Breaking PR: The Essential Elements of PR

Breaking Bad aired its eagerly anticipated finale on Sunday. And whether or not you are a fan of the show, it’s hard to argue that its impact on television has been significant and undeniable. | MORE »

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Companies Get Religion On Big Data and The Dollars Start to Flow; Brands Beware of the Conscious Consumer

PR News Quick Study: Brands are quickly adopting big data. More and more consumers are educating themselves on what they purchase. | MORE »

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Techniques Outlined For Improving C-Suite Engagement With Employees

In-depth interviews conducted by KRC Research involved internal communications execs at Cargill , Chevron , FedEx , GE , IBM , Johnson & Johnson , McDonald’s, Navistar, Petrobras and Toyota . Time and | MORE »

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A Fresh Track to Measure PR Campaign Success

In my previous article in PR News we reviewed how to connect online and offline marketing by first defining our audience, profiling its intent, and determining the message we want to get across and which media | MORE »

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Managers Still Need Better Employee Evaluation Metrics

According to a recent Mercer Global Performance Management Survey, company leaders still have work to do to gauge staff performance. The study surveyed business leaders from more than 1,000 organizations in 53 countries.  | MORE »

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Your Autumn Cheat Sheet: Big Data, Branding and Mobile

September 22 marks the official start of the fall season. Here’s a sampling from some of the PR issues we covered this summer that are sure to become more pronounced this fall and in 2014. | MORE »

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Why Sticky and Shareable Content Matter for PR’s Digital Future

Big data keeps getting bigger, and everyone is trying to figure out which metric tells the most important and actionable story. Shares are increasingly becoming a big part of that conversation, but they aren’t always easy to come by. | MORE »

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How To Improve Finances by Adding a CFO

A PR agency needs a strong financial leader to maximize its potential profitability. Yet the majority of PR agency CEOs are not financially savvy, no matter how creative and brilliant they are at what they do | MORE »

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