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Yes, modern technology can help tremendously in gathering media clips and placements, but human analysis is still essential to gauging media sentiment.
Some 250 PR pros at the PR News Measurement Conference learned that while "true" financial ROI from PR might be fleeting, measuring impact from campaigns is not.
Some 250 PR pros at the PR News Measurement Conference learned that while "true" financial ROI from PR might be fleeting, measuring impact from campaigns is not.
We’ve compiled 10 tips from PR News’ April 18 PR Measurement Conference to help you prove the value of your communications programs.
We’ve compiled 10 tips from PR News’ April 18 PR Measurement Conference to help you prove the value of your communications programs.
Smart, practical, attainable and measurable PR objectives were stressed at PR News’ PR Measurement Conference in Washington, D.C., on April 18.
Smart, practical, attainable and measurable PR objectives were stressed at PR News’ PR Measurement Conference in Washington, D.C., on April 18.
To prove the value of their efforts, PR pros must first uncover the often secret value system senior leaders maintain.
To prove the value of their efforts, PR pros must first uncover the often secret value system senior leaders maintain.
After years of focusing on leads, many communicators at b2b companies feel that building campaigns around buyers’ real needs is more important than ever.
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