Measurement

Google Analytics a ‘Game Changer’ for Ambitious PR Pros Who Aren’t Afraid of Left-Brain Thinking

July 13th, 2015 by

We’ve heard more than one communications professional say, partially in jest, that entering PR was a way to to avoid numbers. Yet the digital age has made PR measurement a joking matter no longer. You may be risking career advancement should you continue to shun analytics.

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4 Ways to Tie Twitter to Your Overall PR Strategy

June 18th, 2015 by

These tips from Krisleigh Hoermann of the American Heart Association, and a presenter at PR News’ Big 4 Social Media Conference, will help you be smarter about the time you’re investing in Twitter on behalf of your organization.

Get on Board: 4 Ways to Gamify Your Brand and Recruit Advocates

June 15th, 2015 by

With the popularity of digital gaming, especially with millennials, top brands like Nissan and SAPP are gamifying campaigns, hoping to achieve business goals by raising the fun factor.

Bake in PR Measurement First

June 15th, 2015 by

There are multiple ways to measure PR success, including website traffic, keyword searches, SEO metrics, call volume and customer retention. One thing is critical: Commit to measuring PR progress from the onset.

The Week in PR, June 8 – June 15

June 15th, 2015 by

NBC’s PR campaign to permanently replace Brian Williams starts in earnest while the adversarial relationship between PR pros and journalists takes a turn for the worse.

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3 Easy Ways to Boost Your Google Search Rankings

June 11th, 2015 by

These days, it’s not enough to write killer copy in which the message hits readers where they live. PR pros need to master several disciplines designed to raise their brand profile in a Google search.

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6 Ways to Integrate Social Data Intelligence Into Your PR Strategy

June 11th, 2015 by

The mass of “social data” now available can be an incredible source of information, but now PR/Comms professionals need to learn how to pull insights from this ocean of information.

Peel the Layers of KPIs for Better Social Insights

June 8th, 2015 by

KPIs are a good start, but don’t be beholden to them. For example, if your KPIs are monthly volume of mentions and share of voice versus competitors, key questions should be: What did people say about our products online? What was said about our competitors?

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6 Ways Twitter’s Audience Insights Can Empower Your Messaging

May 29th, 2015 by

Twitter’s recent upgrade to its analytics platform, Audience Insights, will allow communicators a deeper look into the many facets of audiences on the social network.

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4 Ways to Speak the C-Suite’s Language When Proving PR’s Value

May 21st, 2015 by

In a preview of his Digital PR Conference presentation, Cision’s Brandon Andersen offers tips to help PR pros prove to the C-suite the business value of their work.