Ogilvy PR’s Rohit Bhargava provides five ways to prove PR’s business worth.
Measurement
Media Analysis Is Incomplete Without Human Intervention
April 25th, 2012 by Albert J. BarrYes, modern technology can help tremendously in gathering media clips and placements, but human analysis is still essential to gauging media sentiment.
Media Analysis Is Incomplete Without Human Intervention
April 25th, 2012 by Albert J. BarrYes, modern technology can help tremendously in gathering media clips and placements, but human analysis is still essential to gauging media sentiment.
PR Pros’ ‘Discovery’: Defining ‘ROI’ Is Launch Pad to Metrics Success
April 23rd, 2012 by Scott Van CampSome 250 PR pros at the PR News Measurement Conference learned that while "true" financial ROI from PR might be fleeting, measuring impact from campaigns is not.
PR Pros’ ‘Discovery’: Defining ‘ROI’ Is Launch Pad to Metrics Success
April 23rd, 2012 by Scott Van CampSome 250 PR pros at the PR News Measurement Conference learned that while "true" financial ROI from PR might be fleeting, measuring impact from campaigns is not.
10 Tips for Measuring Your PR Efforts
April 19th, 2012 by Bill MiltenbergWe’ve compiled 10 tips from PR News’ April 18 PR Measurement Conference to help you prove the value of your communications programs.
10 Tips for Measuring Your PR Efforts
April 19th, 2012 by Bill MiltenbergWe’ve compiled 10 tips from PR News’ April 18 PR Measurement Conference to help you prove the value of your communications programs.
Measurement Conference: Business-Based Objectives Lead to PR Success
April 19th, 2012 by Bill MiltenbergSmart, practical, attainable and measurable PR objectives were stressed at PR News’ PR Measurement Conference in Washington, D.C., on April 18.
To Fix the PR/C-Suite Measurement Disconnect, Start With an Executive Audit
April 16th, 2012 by Scott Van CampTo prove the value of their efforts, PR pros must first uncover the often secret value system senior leaders maintain.
To Fix the PR/C-Suite Measurement Disconnect, Start With an Executive Audit
April 16th, 2012 by Scott Van CampTo prove the value of their efforts, PR pros must first uncover the often secret value system senior leaders maintain.