Measurement

Visitors from Pinterest spent considerably more money per order than those from Facebook on online jewelry retailer Boticca.

Visitors from Pinterest spent considerably more money per order than those from Facebook on online jewelry retailer Boticca.

Social media has complicated the search for and monitoring of relevant influencers—and increased the need for smart tech tools to aid in the process.

Social media has complicated the search for and monitoring of relevant influencers—and increased the need for smart tech tools to aid in the process.

While social media is transforming how nonprofits communicate with stakeholders, many organizations lack the digital tools to properly manage their social platforms.

While social media is transforming how nonprofits communicate with stakeholders, many organizations lack the digital tools to properly manage their social platforms.

Without the human analytics element, Google Analytics is just numbers and trend lines, says Weber Shandwick’s Allyson Hugley.

Without the human analytics element, Google Analytics is just numbers and trend lines, says Weber Shandwick’s Allyson Hugley.

Ogilvy PR’s Rohit Bhargava provides five ways to prove PR’s business worth.

Ogilvy PR’s Rohit Bhargava provides five ways to prove PR’s business worth.