A new survey finds that the majority of PR pros say they must translate PR efforts into business results to win over the C-suite. Three experts offer advice on how to do just that.
For PR pros, measuring and analyzing the impact of their work on business outcomes is the ultimate way to prove communications’ value, but for many, the cost is simply too high.
Case Study: Army, Agency Tap Influencers in Campaign to Lead Students’ Dreams From the Corner Office to Officership
The U.S. Army and Weber Shandwick Dallas implemented a broad, integrated program that included key local and national outreach as part of a PR and ad campaign to attract officer candidates.
As online video views continue to proliferate across the Web, four digital PR experts weigh in on the most effective ways to distribute, track and measure video success.
While many still equate ROI with the "value" or PR, measurement experts are working to give PR pros a template in which to more accurately prove ROI—financial or otherwise.