My previous two articles set the stage for developing a successful tracking program. We begin by defining objectives and establishing tracking mechanisms to ensure proper data collection.
Hard to believe, but 2014 is just around the corner. Planning is underway, budgets are being set and it seems that marketers will be pivoting their focus next year to meet the demands of the digital consumer.
Americans Don’t Want to Work for Companies With Bad Reputations; Millennials Don’t Like Your Email PromosOctober 28th, 2013 by PR News
▶ A Buyer’s Market For The Unemploye d? Nearly three-quarters of Americans (69%) would rather be unemployed than work for a company that has a bad reputation, according to a recent study by Corporate
Whether it’s new PR channels, such as digital marketing and mobile media, or traditional PR disciplines, including crisis management and media relations, PR News has all the bases covered with its Digital PR Awards. This year’s event will take place at New York’s Grand Hyatt on Nov. 5 (to register, visit www.prnewsonline.com/digital-pr-awards-luncheon2013).
Big business is officially obsessed with Big Data. According to a new survey of Fortune 1000 C-suite executives conducted by NewVantage Partners, 91% of executives said their organizations have Big Data initiatives planned or in progress.
Despite publishers’ and journalists’ affinity for Twitter, it turns out that Pinterest is driving more traffic to their homepages. According to a recent Shareaholic study, when it comes to traffic from social, Facebook and Pinterest are leading the way.
Winner: MasterCard – The MasterCard Conversation Suite Transforming a brand’s image can be a daunting proposition, but MasterCard made it look easy. Three years ago the company set out to rebrand itself as more of… Continued
For many years there was separation between church and state, so to speak, when it came to advertising and public relations. Sometimes agencies would handle only one discipline or the other. Consumers would