Measurement


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Mitigating the Risk of Bad Research: Aggregate, Search, Cleanse and Repeat

There are five key questions to ask to determine if you are measuring your social media activity effectively. | MORE »

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Strategies for Engagement Shared at PR News’ Facebook Conference in D.C.

A wide range of social media experts offered tactics on increasing engagement, launching contests, tying social media to the bottom line and more at PR News’ Dec. 1 Facebook Conference. | MORE »

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Klout Gives PR Pros Another Reason to Be on Google+

By integrating the new social network into its online influence measurement calculations, Klout has increased the viability of Google+ as a messaging tool. | MORE »

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Don’t Fear Quantitative Information—Put It to Work for Your Clients

In addition to being masters of words and language, PR pros need to embrace quantitative information to turn data into meaningful information. | MORE »

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Don’t Fear Quantitative Information—Put It to Work for Your Clients

In addition to being masters of words and language, PR pros need to embrace quantitative information to turn data into meaningful information. | MORE »

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Five Top Metrics You Should Be Tracking on Facebook

Joe Ciarallo, VP of Buddy Media, lays out five of the most important social data points to track to help make the most of your PR efforts on Facebook. | MORE »

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Twitter Watch: Child Abuse Scandal Leaves Penn State’s Rep in Tatters

PeopleBrowsr, on behalf of PR News, samples nearly half a million tweets related Penn State’s scandal. | MORE »

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Twitter Watch: Child Abuse Scandal Leaves Penn State’s Rep in Tatters

PeopleBrowsr, on behalf of PR News, samples nearly half a million tweets related Penn State’s scandal. | MORE »

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Agency-Client Measurement Bond: Metrics Success a Two-Way Street

While there are more PR metrics available than ever, often there is an agency-client disconnect in measurement strategies and capabilities. | MORE »

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Twitter Tops Facebook in Press Release Views

While Facebook still drives most of the sharing of press releases, new data has shown that Twitter is responsible for driving more views. | MORE »

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