Measurement

Native Ads Emerge as a Storytelling Tool, And PR Pros Refine Their Skills

September 16th, 2013 by

This summer The New Yorker started to experiment with sponsored content, or what is commonly referred to as native advertising; The magazine’s website, for example, now includes a native ad from IBM

Infographic: Internet Predictions for 2015

September 6th, 2013 by

PR pros are constantly trying to anticipate what the next big thing will be. This infographic, “The Internet in 2015,” from Cisco will give you an idea of how things are shaping up online.

Case Study: FedEx Overhauls its Diversity Communications Efforts, Turning Control of Magazine, and All Messaging, to PR

August 26th, 2013 by

Diverse Appeal, FedEx’s custom publication covering the company’s diversity efforts, has been a staple of the delivery services giant since 1997.

How To Decode the ‘Creative Controller’

August 26th, 2013 by

Carmichael Lynch Spong recently fielded proprietary research that sought to answer the question, “how are women emerging from the recession?”

The Surprising Ways PR Compensation Is Not Keeping Up With Emerging Skillsets

August 23rd, 2013 by

PR pros now spend a lot of their time navigating the social media terrain. They post tweets, distribute pictures on Instagram and create six-second video clips for Vine. Whew. While those skills certainly hold value for communicators, they may not be the essential element for career advancement.

Dads Taking On Greater Role in Household Decisions; Content Marketing Programs Now Face Opt-In Issues

August 12th, 2013 by

The vast majority of dads (75%) are more involved in raising their children then their fathers were. A recent IMN survey revealed that nearly half (49%) of its respondents have a content marketing strategy in place.

PR News Shines Spotlight on Top Work by PR Agencies

August 9th, 2013 by

PR News’ PR Agency Elite Awards recognize agencies in 23 practice areas, such as branding, business to business, community relations, crisis management, digital/social media, internal communications, media relations, mulitcultural PR, nonprofit/association and reputation management. All of the finalists will be celebrated at a luncheon on Sept. 10, 2013 at the Grand Hyatt in New York.

Use Big Data To Build Your Brand

August 5th, 2013 by

Communications professionals spend a lot of time talking about Big Data these days. A keyword search for the term on PR Newswire yields about 500 press releases issued

Social Business; Growing (Albeit at A Glacial Pace) While Showrooming Taking Center Stage in Buying Process

August 5th, 2013 by

▶ The Glacial Pace of ‘Social Business’: A majority of business professionals (70%) believe “that social business is an opportunity to fundamentally change the way their organization works,”

A 5-Step PR Measurement Methodology Checklist

August 2nd, 2013 by

Most measurement experts recommend foregoing the search for a magic monitoring and analysis tool. Instead, communications pros should develop a methodology—an overall approach that can be modified over time.