Measurement Is Critical to PR. ‘Vanity Metrics’ Are Not.

March 31st, 2014 by

The Web, which is predicated on analytics, has enabled PR execs to get more comfortable playing the numbers game and, perhaps more important, giving meaning to the numbers as they relate to corporate goals and financial objectives.

LinkedIn’s New Tool Measures Brands’ Content Marketing Efforts

March 28th, 2014 by

The new information being provided to advertisers shows the social network’s strategy moving forward is squarely aimed at being a publisher—and a useful one at that.

How Communicators Can Get Started with PR Measurement

March 27th, 2014 by

There are many potential metrics, or KPIs, that PR managers and directors can use as the basis to measure what impact social media and digital media have on a brand.

Social Media Paradox: Number of Likes & Followers Don’t Mean Much, and How Can I Get More?

March 24th, 2014 by

“Likes” and “followers” remain two of the top metrics that PR pros look to when they track their social media campaigns. Unfortunately, the law of diminishing returns kicked in on those indices a while ago.

PR Managers Diving Into Rapidly Changing Talent Pool

March 24th, 2014 by

A rapidly changing talent pool is just one of several key trends in PR and communications.

6 Tips for Getting More Support for Your PR Budget

March 21st, 2014 by

From a purely selfish point of view, becoming an expert in PR measurement protects one’s budget and one’s job. Sandra Fathi, president and founder of agency Affect and a speaker at PR News’ April 8 Measurement Conference, offers tips to help you get internal support for your PR budget.

GE’s Duchamp on Finding Meaning in Social Analytics

March 17th, 2014 by

Social media measurement should be a holistic snapshot of engagement. Digital communications pros should capture the full spectrum of data.

Measuring PR Impact Requires a Philosophy of Building Relationships

March 12th, 2014 by

It’s one thing to say that PR is important, and we all know that it is, but it’s a whole other thing to say just how important PR is.

How to Aspire to ‘Business Brilliance’ as a PR Pro

March 6th, 2014 by

In his keynote address at PR News’ April 8 Measurement Conference, author Lewis Schiff will show how PR pros can apply his seven “Business Brilliant” principles to a road map for risk management, team building and decision making, as well as personal success.

5 Tips to Using Metrics to Transform Perceptions of PR

February 27th, 2014 by

Andrew Bowins, who will be presenting a case study on his analytics work at MasterCard at PR News’ April 8 Measurement Conference, offers five tips to help you use metrics to transform the way PR is perceived.