Measurement


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Twitter Watch: Child Abuse Scandal Leaves Penn State’s Rep in Tatters

PeopleBrowsr, on behalf of PR News, samples nearly half a million tweets related Penn State’s scandal. | MORE »

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Agency-Client Measurement Bond: Metrics Success a Two-Way Street

While there are more PR metrics available than ever, often there is an agency-client disconnect in measurement strategies and capabilities. | MORE »

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Twitter Tops Facebook in Press Release Views

While Facebook still drives most of the sharing of press releases, new data has shown that Twitter is responsible for driving more views. | MORE »

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Charting the Industry: The ‘Highs’ and ‘Lows’ of Social ROI

A study strives to get close to answering questions about how social media followers impact a brand’s bottom line. | MORE »

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Charting the Industry: The ‘Highs’ and ‘Lows’ of Social ROI

A study strives to get close to answering questions about how social media followers impact a brand’s bottom line. | MORE »

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Poll: Measurement, Media Relations Most-Desired PR Training Subjects

Tackling measurement strategies and connecting with journalists are two key areas in which PR practitioners feel they need more training. | MORE »

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Poll: Measurement, Media Relations Most-Desired PR Training Subjects

Tackling measurement strategies and connecting with journalists are two key areas in which PR practitioners feel they need more training. | MORE »

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Tip Sheet: Social Media Campaign Evaluation—What? Why? How?

For overall social media program success, It’s important to evaluate every campaign across its beginning, middle and end. | MORE »

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Tip Sheet: Social Media Campaign Evaluation—What? Why? How?

For overall social media program success, It’s important to evaluate every campaign across its beginning, middle and end. | MORE »

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PR Myth of the Month: Great PR Programs Yield Quick Results

It’s true, PR can yield instantaneous results, but more often then not communications campaigns have lifespans that continue to produce results long after launch. | MORE »

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