In terms that will resonate with communications professionals, Big Data is really a lot like a giant survey, but better.
The prevalence of online communication channels have made it more complicated to measure the reputation of companies, while at the same time making reputational smears easier to commit.
In all the day-to-day madness of serving clients and shaping content, don’t forget that you have a bottom line that must be met if you want to stay in business.
Small Businesses Start to Get Religion on Big Data; A Healthier Budget Doesn’t Necessarily Mean Better QualityJanuary 13th, 2014 by PR News
Marketing Trends Survey: The vast majority of online marketers said they plan to increase their marketing budgets this year, per StrongView’s “2014 Marketing Trends Survey.”
Survey Finds Major Disconnect on Sustainability Efforts; ‘Social Intelligence’ Will Become the Norm This YearJanuary 6th, 2014 by PR News
Nearly two-thirds of businesses worldwide view social and environmental issues as “significant” or “very significant” when addressing sustainability concerns, according to a recent study conducted by MIT Sloan Management Review.
A productive, well-thought-out social media strategy is no longer just a “nice-to-have” for PR professionals.
Measuring ROI is a challenge facing any organization with a social media budget. How can companies determine if their social media strategy is working?