Measurement

Is PR Really Any Good at Turning Big Data Into Action?

April 23rd, 2014 by

The transformative nature of big data and analytics—and how they impact PR and communications—took center stage Wednesday at the inaugural Chief Digital Officer Summit, hosted by Time Warner.

Finding Common Ground Between PR and Sales

April 21st, 2014 by

Sales sells stuff and PR promotes brand awareness. This antiquated way of thinking about both sales and PR is changing rapidly because of the rise of our Web-enabled, hyper-connected world and the resulting change in buyer behavior.

6 Steps to Creating a Better Measurement Dashboard

April 8th, 2014 by

With the increasing importance of proving your value to your organization, it’s a challenge to visually display your measurement findings in a way that your audience will understand.

Songs in the Key of Social Media

April 7th, 2014 by

PR News asked social media analytics company Simply Measured to take a snapshot of the top keywords trafficked by social media influencers. Out of nearly 93,000 posts, the keyword “social” came out on top, followed by derivations of “social media.”

No Measurement Consistency by PR Pros

April 7th, 2014 by

Ninety-five percent of respondents are currently measuring their PR efforts, including social media. That’s the good news. The bad news? PR folks are measuring the wrong channels.

5 Tips for Working KPIs Into Your Measurement Strategy

March 31st, 2014 by

Key performance indicators offer insight about metrics to follow how to use data to prove the value of your PR efforts.

Measurement Is Critical to PR. ‘Vanity Metrics’ Are Not.

March 31st, 2014 by

The Web, which is predicated on analytics, has enabled PR execs to get more comfortable playing the numbers game and, perhaps more important, giving meaning to the numbers as they relate to corporate goals and financial objectives.

LinkedIn’s New Tool Measures Brands’ Content Marketing Efforts

March 28th, 2014 by

The new information being provided to advertisers shows the social network’s strategy moving forward is squarely aimed at being a publisher—and a useful one at that.

How Communicators Can Get Started with PR Measurement

March 27th, 2014 by

There are many potential metrics, or KPIs, that PR managers and directors can use as the basis to measure what impact social media and digital media have on a brand.

Social Media Paradox: Number of Likes & Followers Don’t Mean Much, and How Can I Get More?

March 24th, 2014 by

“Likes” and “followers” remain two of the top metrics that PR pros look to when they track their social media campaigns. Unfortunately, the law of diminishing returns kicked in on those indices a while ago.