Measurement

Organizations Put Low Priority on Growing New Leaders; C-Level Execs Unsure About How to Integrate Big Data

February 10th, 2014 by

There’s a major disconnect between C-suite executives who realize the value of big data but don’t know how to execute on it, a new study revealed.

Cracking Content Marketing: The Communicators’ Role in Content Creation

February 5th, 2014 by

Seventy-eight percent of CMOs think custom content is the future of marketing. What can communicators do when there is no hard news to shape content?

Big Data: The Most Powerful PR Tool That Communicators Are Not Using

February 3rd, 2014 by

In terms that will resonate with communications professionals, Big Data is really a lot like a giant survey, but better.

5 Tools to Measure (and Manage) Reputation in Complex Environment

January 27th, 2014 by

The prevalence of online communication channels have made it more complicated to measure the reputation of companies, while at the same time making reputational smears easier to commit.

You’re a Storyteller First, But Never Forget Your Agency is a Business

January 24th, 2014 by

In all the day-to-day madness of serving clients and shaping content, don’t forget that you have a bottom line that must be met if you want to stay in business.

Gauging What Makes the Top Brands Click

January 13th, 2014 by

More than two-thirds of the top 10 most respected brands in 2013 hailed from the consumer staples sector, per CoreBrand.

Small Businesses Start to Get Religion on Big Data; A Healthier Budget Doesn’t Necessarily Mean Better Quality

January 13th, 2014 by

Marketing Trends Survey: The vast majority of online marketers said they plan to increase their marketing budgets this year, per StrongView’s “2014 Marketing Trends Survey.”

How to Optimize Press Releases for Shareability

January 6th, 2014 by

PR News asked Taylor Cole, director of public relations and social media at Hotels.com, a few questions on how to write better, shareworthy press releases.

Survey Finds Major Disconnect on Sustainability Efforts; ‘Social Intelligence’ Will Become the Norm This Year

January 6th, 2014 by

Nearly two-thirds of businesses worldwide view social and environmental issues as “significant” or “very significant” when addressing sustainability concerns, according to a recent study conducted by MIT Sloan Management Review.

How To Work Hand in Glove With Marketing

January 6th, 2014 by

As our industry changes and prospective clients expect more from their vendors, PR professionals must adapt in order to stay ahead, win bigger accounts and brand ourselves as more than just a media relations shop.