Measurement

Gauging What Makes the Top Brands Click

January 13th, 2014 by

More than two-thirds of the top 10 most respected brands in 2013 hailed from the consumer staples sector, per CoreBrand.

Small Businesses Start to Get Religion on Big Data; A Healthier Budget Doesn’t Necessarily Mean Better Quality

January 13th, 2014 by

Marketing Trends Survey: The vast majority of online marketers said they plan to increase their marketing budgets this year, per StrongView’s “2014 Marketing Trends Survey.”

How to Optimize Press Releases for Shareability

January 6th, 2014 by

PR News asked Taylor Cole, director of public relations and social media at Hotels.com, a few questions on how to write better, shareworthy press releases.

Survey Finds Major Disconnect on Sustainability Efforts; ‘Social Intelligence’ Will Become the Norm This Year

January 6th, 2014 by

Nearly two-thirds of businesses worldwide view social and environmental issues as “significant” or “very significant” when addressing sustainability concerns, according to a recent study conducted by MIT Sloan Management Review.

How To Work Hand in Glove With Marketing

January 6th, 2014 by

As our industry changes and prospective clients expect more from their vendors, PR professionals must adapt in order to stay ahead, win bigger accounts and brand ourselves as more than just a media relations shop.

On Social Media, Awareness Is Good but Profit Is Better

January 3rd, 2014 by

A productive, well-thought-out social media strategy is no longer just a “nice-to-have” for PR professionals.

5 ‘I’s’ of Social Media ROI

December 23rd, 2013 by

Measuring ROI is a challenge facing any organization with a social media budget. How can companies determine if their social media strategy is working?

PR Billing Rates Pegged to the Market

December 16th, 2013 by

Nearly a third of PR agencies calculate their billing rates by relying on what the market will bear, according to an exclusive study conducted by StevensGouldPincus on behalf of PR News.

Your Existing Business Model is on Borrowed Time; Brand Loyalty Can Be Won (or Lost) in Mere Seconds

December 16th, 2013 by

More than 9 out of 10 U.S. companies are changing business models to meet new client demands and keep up with disruptive technologies, according to a recent study from KPMG.

PR Measurement: Don’t Get Swamped By Your Data

December 11th, 2013 by

Here’s how to keep track of your PR efforts without being overtaken by volumes of measurement data or measuring the wrong data completely.