Measurement


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Charting the Industry: Nonprofits Slow to Use Social Media Tools

While social media is transforming how nonprofits communicate with stakeholders, many organizations lack the digital tools to properly manage their social platforms. | MORE »

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Charting the Industry: Nonprofits Slow to Use Social Media Tools

While social media is transforming how nonprofits communicate with stakeholders, many organizations lack the digital tools to properly manage their social platforms. | MORE »

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4 Tips to Leverage Google Analytics for Social Media PR Efforts

Without the human analytics element, Google Analytics is just numbers and trend lines, says Weber Shandwick’s Allyson Hugley. | MORE »

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4 Tips to Leverage Google Analytics for Social Media PR Efforts

Without the human analytics element, Google Analytics is just numbers and trend lines, says Weber Shandwick’s Allyson Hugley. | MORE »

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5 Measurement Tips to Create Business Value Through PR

Ogilvy PR’s Rohit Bhargava provides five ways to prove PR’s business worth. | MORE »

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5 Measurement Tips to Create Business Value Through PR

Ogilvy PR’s Rohit Bhargava provides five ways to prove PR’s business worth. | MORE »

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Media Analysis Is Incomplete Without Human Intervention

Yes, modern technology can help tremendously in gathering media clips and placements, but human analysis is still essential to gauging media sentiment. | MORE »

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Media Analysis Is Incomplete Without Human Intervention

Yes, modern technology can help tremendously in gathering media clips and placements, but human analysis is still essential to gauging media sentiment. | MORE »

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PR Pros’ ‘Discovery’: Defining ‘ROI’ Is Launch Pad to Metrics Success

Some 250 PR pros at the PR News Measurement Conference learned that while "true" financial ROI from PR might be fleeting, measuring impact from campaigns is not. | MORE »

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PR Pros’ ‘Discovery’: Defining ‘ROI’ Is Launch Pad to Metrics Success

Some 250 PR pros at the PR News Measurement Conference learned that while "true" financial ROI from PR might be fleeting, measuring impact from campaigns is not. | MORE »

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