Measurement


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Executives Find Measurement, ROI Tough Social Media Nuts to Crack

Close to half of marketing executives polled find social media measurement—and defining its ROI—is their greatest challenge.

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Measuring Visibility, Engagement & Influence: Generate Metrics That Matter

The ability to provide meaningful metrics on these three important PR components might just punch your ticket to the C-suite.

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Measuring Visibility, Engagement & Influence: Generate Metrics That Matter

The ability to provide meaningful metrics on these three important PR components might just punch your ticket to the C-suite.

 | MORE »

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Some Brands Struggle With Onslaught of Big Data

72% of surveyed advertising firms agree that current "data load" is manageable, but 20% believe too much data is being collected.

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Some Brands Struggle With Onslaught of Big Data

72% of surveyed advertising firms agree that current "data load" is manageable, but 20% believe too much data is being collected.

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Facebook vs. Nasdaq: One Party Plays Blame Game, Earning an F

The social networking giant learned quickly that, in a bad situation, pointing the finger is not the message you want to send to the media.

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Facebook vs. Nasdaq: One Party Plays Blame Game, Earning an F

The social networking giant learned quickly that, in a bad situation, pointing the finger is not the message you want to send to the media.

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Time for a Change? Identifying Attributes Drives Rebrand Research

Any successful rebrand begins with careful research: learning what your audiences like—and don’t like—about your offerings.

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Time for a Change? Identifying Attributes Drives Rebrand Research

Any successful rebrand begins with careful research: learning what your audiences like—and don’t like—about your offerings.

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Case Study: Contests and Content Propel Talenti Gelato e Sorbetto’s Flavorful Facebook Page to Sweet Success

Cold, creamy fact: Talenti and PR agency RF Binder tapped into the social graphs of gelato fans to the taste of a 129% increase in Facebook followers in just three months.

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