A productive, well-thought-out social media strategy is no longer just a “nice-to-have” for PR professionals.
Measuring ROI is a challenge facing any organization with a social media budget. How can companies determine if their social media strategy is working?
Your Existing Business Model is on Borrowed Time; Brand Loyalty Can Be Won (or Lost) in Mere SecondsDecember 16th, 2013 by PR News
More than 9 out of 10 U.S. companies are changing business models to meet new client demands and keep up with disruptive technologies, according to a recent study from KPMG.
Buckle up. Change in the PR field has been accelerating at a rapid clip in the last several years and 2014 will be no exception. As PR moves closer and closer to the core of strategic marketing, C-level managers increasingly expect PR pros to demonstrate their value and align communications with the organization’s overall goals and objectives, financial and otherwise.
Despite the constant flux in marketing and communications, some if not many of the changes that are being bandied about in the marketplace often take on a Groundhog-Day quality.
Establishing built-in metrics to measure the performance of a content strategy is key to its success.