Internal Communication


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5 Moments of Pure PR Joy

There are a handful of occasions in every communicator’s life where things couldn’t be better, whether it’s an encouraging pat the back from the CEO or a much-deserved raise. For PR pros, here are some of those milestones.  | MORE »

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PR Pros Should Stress Big Picture To Boost C-Suite Use of Social Media

For PR pros, telling the social story to an anti-social CEO is easier today than it was five years ago, but still has some pitfalls. Even the most digitally savvy CEOs can focus on the wrong metrics. | MORE »

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How To Find Your Inner Screenwriter

Do your pitches keep getting the brush off? Consider borrowing a few tricks from Hollywood storytellers to make your press releases, pitches and other materials more emotionally compelling—and more successful.
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More Evidence Linking Reputation to the Bottom Line; Engaging Employees May Have Just Gotten a Bit Tougher

A bad reputation can cost you dearly. Office workers lost some confidence in Q1. | MORE »

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Top Brands Offer a Roadmap For Communicating With Rank-and-File

It’s more complicated than ever to provide the information that employees need to know. New research from Gallup tells us that there are a lot of “zombies” in the work force. According to Gallup, 70% of employees are emotionally disconnected at work while 20% are so disengaged that they spread discontent to other employees and customers. | MORE »

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Being Global Starts With Being Bicoastal

There are differences between the East and West coasts of America. In the current business climate, being global starts with being bicoastal. | MORE »

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Walmart’s Latest Employee-Relations Debacle Speaks to the Need for Proactive Communications Policies

A Kemptville, Ontario, Walmart employee was fired this week after urging a customer to not leave his dog in his car while he shopped. The story quickly grew legs and amounts to yet another PR black eye for the company.  | MORE »

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The Pillars of an Outstanding Communications Team

What elements really make a successful PR team click? To name just a few; metrics that connect PR programs to organizations, business goals, transparent internal messaging and a social media strategy with C-suite buy-in. | MORE »

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Storytelling Skills the Secret Ingredient in Coca-Cola’s Digital Formula

Ashley Callahan, who manages content development for Coca-Cola Journey and who will be leading an online storytelling session at PR News’ Aug. 5 Writing Boot Camp in San Francisco, notes that her company prizes storytelling skills, deeming them essential to building audiences in the crowded digital landscape. | MORE »

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How to Write Twitter Ads the FTC Will Love

Want to run an ad on Twitter without incurring the wrath of the Federal Trade Commission? Here’s how.  | MORE »

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