Internal Communication

Carry a Big (Yard)stick

January 5th, 2015 by

Whether it’s how to build a dedicated measurement system or track your media coverage, the underlying priniciple for all measurement is demonstrating that PR performance is aligned with the company’s financial objectives.

First Thought, Best Thought

January 5th, 2015 by

“Most of all, I think it is important to believe in what you are doing and in the people who are doing it. If the leader does not have passion for the enterprise, then you cannot expect others to follow.”

Boosting Agency-Client Relationships

January 5th, 2015 by

Responsible client management means maintaining an uncompromised view of what your client thinks about the service you’re performing. It seems obvious that identifying issues before they fester and explode makes a lot more sense than blindly assuming everything is copacetic.

Facebook’s ‘Year in Review’ Gets Decidedly Mixed Reviews

December 29th, 2014 by

It may have seemed like a good idea, at least on paper. Aggregate pictures and posts as a way to remind users of some of their milestones this past year. But the effort backfired miserably.

Infographic: What Business Words Will Take off in 2015?

December 26th, 2014 by

With the New Year approaching, The Writer, a language consultancy, collected data on emerging vocabulary from CEOs’ speeches, websites, corporate content and business publications. After having its app audience vote on the best new words, the consultancy came up with a list of words that are expected to take off next year.

Does Your Press Release Include the Following Elements?

December 23rd, 2014 by

No doubt, the press release will continue to evolve. But whatever new form it takes the fundamentals of writing a solid press release (that will get read by the intended audiences) are not going away anytime soon.

Tap Into a Different Creative Mindset

December 22nd, 2014 by

Agencies that recognize and embrace the strengths of their millennial team members are seeing a positive effect on the creative process.

10 Tips for Strengthening Internal Communications

December 22nd, 2014 by

How companies communicate internally is an increasingly crucial aspect of public relations. With more staff working outside the office, companies are using multiple ways to stay connected.

Sony Struggles to Respond to a Fast-Changing PR Nightmare

December 17th, 2014 by

The Sony Pictures hacking scandal is getting ugly. The computer breach has turned into a PR nightmare for the Hollywood studio, with the company’s reputation now hanging in the balance.

4 Types of People Who Can Help Inform Your Content Marketing Strategy

December 15th, 2014 by

Content marketing. Brand journalism. Branded content. Call it what you will, but communicators are increasingly on the hook to produce editorial-based content that can help tell their brand’s story and, with any luck, put more fannies in the seats.