Internal Communication

Does Your Press Release Include the Following Elements?

December 23rd, 2014 by

No doubt, the press release will continue to evolve. But whatever new form it takes the fundamentals of writing a solid press release (that will get read by the intended audiences) are not going away anytime soon.

10 Tips for Strengthening Internal Communications

December 22nd, 2014 by

How companies communicate internally is an increasingly crucial aspect of public relations. With more staff working outside the office, companies are using multiple ways to stay connected.

Tap Into a Different Creative Mindset

December 22nd, 2014 by

Agencies that recognize and embrace the strengths of their millennial team members are seeing a positive effect on the creative process.

Sony Struggles to Respond to a Fast-Changing PR Nightmare

December 17th, 2014 by

The Sony Pictures hacking scandal is getting ugly. The computer breach has turned into a PR nightmare for the Hollywood studio, with the company’s reputation now hanging in the balance.

4 Types of People Who Can Help Inform Your Content Marketing Strategy

December 15th, 2014 by

Content marketing. Brand journalism. Branded content. Call it what you will, but communicators are increasingly on the hook to produce editorial-based content that can help tell their brand’s story and, with any luck, put more fannies in the seats.

What Happens When All Trust Is Lost

December 15th, 2014 by

While all organizations need some level of public trust in order to continue to operate, the American Red Cross and Uber are dealing with severe issues regarding trust and reputation.

A New Lead

December 15th, 2014 by

PR pros must be excellent storytellers. Today that means tailoring material for a variety of platforms and being familiar with all aspects of your company’s or client’s business.

Avoiding the PR Trap

December 15th, 2014 by

Doug Spong talks about what it takes to become a PR leader and the key lessons he imparts on his PR team.

Integrity Critical in Owned Media Era

December 15th, 2014 by

While many brands have invested heavily in owned-media, it’s not all rainbows and unicorns for PR teams looking to own the mantle of official corporate storytellers.

Sony Hack: Racially Insensitive Emails About Obama Prompt Weak Apologies

December 12th, 2014 by

The fallout from the Sony Pictures hack continued on Thursday, as disconcerting and racially insensitive emails between film producer Scott Rudin and Sony’s co-chairwoman, Amy Pascal, were posted by hackers and reported by news sites around the world.