Internal Communication

Tailor Content to Points in the Buying Process

January 19th, 2015 by

As a baseline, PR executives must understand the buyer persona: What kind of content does your prospect require at each stage of the buying cycle?

A New Frontier for Brand Advocacy

January 19th, 2015 by

A brand’s reputation no longer is driven solely by paid content and messaging, but by relationships informed by all stakeholders involved with the organization.

Facebook Rolls Out ‘Facebook At Work’

January 14th, 2015 by

With Wednesday’s release of Facebook At Work, companies may no longer have an excuse to forbid their workers from communicating and cultivating relationships via Facebook.

Business Wise

January 12th, 2015 by

PR pros do themselves no favors by taking a ‘We’re the good-news people’ approach with senior managers. They need to take a closer look at how their actions can play a role in the business.

6 Tips to Prove the Value of Public Relations in 2015

January 12th, 2015 by

As we know, communicating PR’s value remains among the profession’s most daunting challenges. Yet if PR pros commit to doing what’s required with prescience, insight and determination, your daily actions will yield better and proveable results for the brand or organization you are representing.

Visual, Mobile Issues Confront Communicators in 2015

January 5th, 2015 by

As they wade into the 2015 pool communicators will be on the hook to show positive returns for a growing number of disciplines, ranging from online analytics to content marketing to mobile apps.

Carry a Big (Yard)stick

January 5th, 2015 by

Whether it’s how to build a dedicated measurement system or track your media coverage, the underlying priniciple for all measurement is demonstrating that PR performance is aligned with the company’s financial objectives.

First Thought, Best Thought

January 5th, 2015 by

“Most of all, I think it is important to believe in what you are doing and in the people who are doing it. If the leader does not have passion for the enterprise, then you cannot expect others to follow.”

Boosting Agency-Client Relationships

January 5th, 2015 by

Responsible client management means maintaining an uncompromised view of what your client thinks about the service you’re performing. It seems obvious that identifying issues before they fester and explode makes a lot more sense than blindly assuming everything is copacetic.

Beyond 140 Characters: Tips for Long-Form Writing

January 5th, 2015 by

If you can’t say it in 140 characters or fewer, does it need to be said? It does. Public relations is not a 140-character profession.