Great customer service has become a key pillar in driving reputation, revenues and repeat business. Yet the B2B space faces a couple of barriers to truly integrated communications/customer service efforts.
Digital & Technology
Social Media Report Card: Experian and Citigroup Earn Mixed Marks
August 23rd, 2010 by The Peppercom Digital TeamTwo companies, two social media campaigns launched to reconnect with consumers. Which one gets the better grades? Hint: It isn’t the "Pirate Guys."
Embedded Influencers Redefine How Brands Connect With Consumers
August 18th, 2010 by Elizabeth Castro and Matthew YoungSteal your audience’s attention with a set of coordinated messages from "embedded," credible sources with independent voices.
Successful Word-of-Mouth: Cast Out the Hook and Reel Them In
August 16th, 2010 by PRNEWSWhether offline, online or both, WOM can pack a punch, and not just for big consumer brands.
Surviving a Social Networking Crisis
August 11th, 2010 by Lydia HenryIn this age of social networking, brand images rise and fall at lightning speed, and just how quickly and strategically a company responds to a Twitter, Facebook or Yelp.com assault makes all the difference.
One-Way Techies; Global Marketing Misses Mark
August 9th, 2010 by PRNEWSâ–¶ Tech Brands’ Twitter Trouble: A study by Wildfire PR found that while 90% of technology companies have a presence on two or more social networks, a significant majority are not actively using these networks… Continued
How to Write Subject Lines That Intrigue, Engage
August 9th, 2010 by PRNEWSWhen it comes to subject lines, first impressions are everything. Here are five tips to keep in mind.
As YouTube Usage Explodes, PR Pros Explore Effective Video Tactics and Tools
August 9th, 2010 by PRNEWSPR News asked three YouTube users—two very experienced and one relative newbie—to share ways that they’re leveraging YouTube in their communications programs.
Business Information Publishers Combat Trend of Email Click Fatigue
August 3rd, 2010 by PRNEWSOpen and click rates for marketing emails have continued to drop worldwide. Publishers have taken some innovative measures to slow, and in some cases even reverse, this decline.
For Best Brand-Building Results, Listen Up!
August 2nd, 2010 by Sam FordIf done correctly, brands can use active listening online to identify relevant audiences and understand the best approaches to reach them.