Digital PRHow ToSubscription Content How to Write Subject Lines That Intrigue, Engage 08/09/2010 By PR News When it comes to subject lines, first impressions are everything. Here are five tips to keep in mind. To continue reading this article, please log in or become a PR News subscriber. PR News Exclusive Content Subscription Required Subscribers: Log In Remember Me Forgot Your Password? New Users: Subscribe This content is accessible to PR News subscribers only. Not a PR News subscriber? Become one today and get access to great content in every issue, plus archives and special reports. Subscribe Now or Go To order by phone or email, please contact the Client Services department at 888-707-5814; firstname.lastname@example.org.