The single most common mistake that PR practioners make in media relations efforts is failing to research the audience of the media outlet they are trying to pitch.
Digital & Technology
Tap Into the Mass Mind for PR Success
July 26th, 2010 by Fard JohnmarWhile embraced by some healthcare organizations, the idea-generation technique of crowdsourcing should be closely examined by PR pros across industries.
Consumer-Based Review Sites Offer PR Execs Pain and Pleasure
July 26th, 2010 by PRNEWSDealing with consumer review sites might sound scary, but positive PR opportunities and outcomes abound.
Deep Knowledge of Customers Drives Today’s Engagement Tactics
July 26th, 2010 by PRNEWSWhile a set definition of "engagement" continues to elude the experts, some organizations are getting a handle on often complex engagement processes and metrics.
Listening to Twitter Is Not Only a Question of Who, But Where
July 19th, 2010 by PRNEWSWhat does listening to Twitter really entail? Who should you be listening to and how do you know you’re listening to the right conversations?
Putting Facebook Tools to Work for Stronger Fan Engagement
June 28th, 2010 by PRNEWSNew and powerful Facebook features, like Connect and @mention, have enabled PR organizations to drive more meaningful eyeballs, registrations and audience interaction.
B2Bs Lagging in Social Media Adoption
June 21st, 2010 by PRNEWSA new study shows a wide social media adoption gap between B2B and B2C, yet among B2B communicators, there is cause for optimism that the gap will close.
How To Extend the Reach of Your E-Newsroom
June 14th, 2010 by PRNEWSMost organizations have some sort of area on their Web sites dedicated to news. Unfortunately, many organizations are not leveraging this online news area as a way to increase awareness of their products and services within their industry.
PR News Roundtable: In Media Relations, How Social Do You Go?
June 14th, 2010 by PRNEWSAs the media landscape continues to fracture, with traditional outlets shrinking and new digital-based platforms emerging, PR executives are challenged to adjust media strategies and resources to gain maximum media coverage.
Online Stakeholders Important
June 14th, 2010 by PRNEWSA Verizon -sponsored study surveyed senior executives worldwide on their views of how an emerging group of nontraditional stakeholders is impacting corporate reputation. 33% say that online communities will be their most important category of “non-traditional stakeholder” in five years.