â–¶ It’s a Small PR World: Communications is going global, finds a study by the Public Relations Global Network. The survey of 206 comms executives across six continents finds seven out of 10 saying their organizations currently have, or will have in the next five years, a global communications/marketing function. Other study findings include:
• 43% say their organizations already have a formal global marketing function. Of those without one, more than half expect to have one in the next five years.
• Half of the executives surveyed regularly develop relationships with marketing/communications professionals in other countries:
• Respondents who engaged in regular global contact say the benefits are: Increased awareness of their organization’s brand (50%); a more positive attitude toward their organization (49%); and increased support of their organization’s business objectives and strategies (44%).
Source: Public Relations Global Network
.jpg) |
| Not even Steve Jobs can change history: On June 6 Jobs and other Apple execs introduced the much talked about iCloud platform and other goodies at the Apple Developers Conference in San Francisco. While Jobs’ appearance likely buoyed investors and sparked more than 34,000 Twitter mentions worldwide (peaking at over 10,000 as he was speaking), analysts say the stock historically dips on the day of the event. That’s just what happened. Apple’s share price fell 1.6% to close at $338.04 on the Nasdaq. Source: PeopleBrowsr (www.peoplebrowsr.com); data exclusive to PR News |
â–¶ Customer Comms Drives Consumer Trust: A study by Pitney Bowes on “The Role of Trust in Consumer Relationships” finds that customer communications drives 20% of overall trust of a company. Trust, in fact, determines 22% to 44% of customer loyalty. Additional findings include:
• Customer satisfaction with interactive platforms is often determined by trust in self-service channels (10%-20%) and by communications from the provider (15%-20%).
• Consumers recommended several ways for companies to strengthen trust-building activities, such as improving communications (quality and clarity) and increasing transparency.
• Respondents claim that they look for companies that provide high-quality customer care, ensure a sense of being “looked after,” and demonstrate a high level of competency and conduct from employees. PRN
Source: Pitney Bowes