Thought leaders and top communications experts in digital PR will share their success stories and online innovations at PR News’ Digital PR Next Practices Summit in NYC on Oct. 5.
Digital & Technology
Quick Study: Financial Sector Dominates ‘Black List’ Transparency Ranking; E-Mail Delivery Rates Up, Open Rates Are Down
July 18th, 2011 by PRNEWSâ–¶ In the Black: Corporate Responsibility Magazine announced its annual Black List, the Russell 1000 large-cap companies that tie for the bottom ranking in transparency and corporate citizenship. The list features 58 dimly lit companies,… Continued
Up Your PR Game With Location-Based Comms—4 Strategies for Foursquare
July 18th, 2011 by PRNEWSTo some communicators, Foursquare may be more of a game than a legitimate PR tool. But tell that to organizations both large and small that have gained significant brand awareness using the location-based platform.
Twitter Watch: Followers of Best Workplaces
July 18th, 2011 by PRNEWSTaking a another look at Fortune’s “Best Places to Work” list and the number of Twitter followers, NetApp wins the prize for the biggest percentage jump in followers (36%) in the last few months, followed… Continued
2012 Communications Budgets: What’s In? What’s Out?
July 18th, 2011 by PRNEWSIt’s budget planning time for next year—PR pros weigh in on "must-have" and "must-delete" budget line items for 2012.
E-Mail Delivery Rates Up, Open Rates Are Down
July 17th, 2011 by PRNEWSMetrics from over 2.8 billion e-mail messages revealed that delivery rates increased in 2010 while open rates decreased for several reasons, including mobile usage.
Cyber-Criminals Hacking Away at Corporate Reputations
July 12th, 2011 by PRNEWSComputer hackers have been busy so far this summer, breaking into a number of sites and stealing—and then releasing—sensitive data. Should this be cause for alarm for reputation managers?
IR and Corp Comms Practices Are About to Get a Lot More Visual
July 12th, 2011 by Dave HoganInvestors and analysts will eventually choose video for sitting in on earnings reports and video conversations over phone calls, enabling them to read those all-important nonverbal cues.
Are ‘Pollinators’ the New Queen Bees of the Internet?
July 11th, 2011 by PRNEWSThrough hyperactive online sharing around their passion points, a new class of online influencers called "pollinators" has emerged on the Web.
Execs Admit to Social Media’s Power, But Are Behind the Curve
July 11th, 2011 by PRNEWSThanks to social media’s impact on customer service and loyalty, most executives recognize that future business success is dependent on having a social media strategy in place.