Digital & Technology

Looking to engineer a grassroots campaign? Here are three proven strategies from the political comms front that you can use.

Looking to engineer a grassroots campaign? Here are three proven strategies from the political comms front that you can use.

Qantas Airlines was looking to create buzz around their sponsored rugby team, the Wallabies, as it played for a championship. What they got though, was unwanted buzz for a Twitter contest.

Stern + Associates VP Jim Nichols explains why LinkedIn has grown to become the most-used social network by journalists.

Stern + Associates VP Jim Nichols explains why LinkedIn has grown to become the most-used social network by journalists.

Leading up to PR News’ Oct. 5 Digital PR Summit in New York, Alpaytac, Inc. president and CEO Huma Gruaz discusses the differences between proven content strategies for Facebook and Twitter, among other subjects.

The best in digital PR campaigns will be honored at the Digital PR Awards luncheon at New York’s Grand Hyatt on October 4, 2011.

While the Flip may be no more, new, affordable video technologies have come to the forefront. However, compelling content is still the main ingredient.

While the Flip may be no more, new, affordable video technologies have come to the forefront. However, compelling content is still the main ingredient.

Whether or not Google+ will ultimately challenge Facebook’s social media domination, PR professionals should take careful note of the new platform—which has seen record adoption rates.