Digital & Technology

Whether or not Google+ will ultimately challenge Facebook’s social media domination, PR professionals should take careful note of the new platform—which has seen record adoption rates.

When HP killed its TouchPad tablet last week, prices initially tumbled and demand for the product went through the roof. Should HP have done more to keep the TouchPad alive, even in death?

Privacy concerns, boredom and a distancing from "superficial" contacts has led some some users to visit social media sites less frequently.

Peppercom refreshes a 20-year-old event by mixing bartending with the Olympics—and ultimately drives more traffic to T.G.I. Friday’s.

What are the best ways to get the most out of the content you create? You can start by reviewing and recycling it.

The reach of hyperlocal news is expanding—here are some tips on how to best pitch and place stories with local reporters and editors.

While the ROI of social media efforts remains murky for many organizations, the food and beverage industry in particular is having trouble measuring its returns.

For communicators, keyword research—a fundamental element to search engine optimization—is largely untapped due to a lack of resources and uncertainty surrounding its ROI.

Should governments be able to shut down or censor social media platforms if those platforms are playing a role in inciting violence?

Should governments be able to shut down or censor social media platforms if those platforms are playing a role in inciting violence?