Digital & Technology

Porter Novelli’s Israel Mirsky suggests six questions to consider when analyzing your social media data.

Twitter’s trend algorithms are geared toward hot topics with major spikes in popularity, rather than those with sustained chatter over time, Twitter’s Matt Graves told NPR.

While much has been said about social media’s ability to change how a brand can interact with consumers, customers still find traditional customer service tenets to be more attractive.

A glitch on Facebook revealed users’ photos that were meant to be hidden from view.

MWW Group EVP Jared Hendler provides five tips for connecting with hyper-engaged and like-minded fan sites, Facebook pages and Twitter feeds.

The overarching theme of November 2011’s IABC/PRIME measurement conference? Research, measurement and evaluation capabilities are within reach and budget of all communicators.

The overarching theme of November 2011’s IABC/PRIME measurement conference? Research, measurement and evaluation capabilities are within reach and budget of all communicators.

Canadian liquid natural gas facility Canaport LNG puts itself to the test as it manages an invented crisis.

Canadian liquid natural gas facility Canaport LNG puts itself to the test as it manages an invented crisis.

There are five key questions to ask to determine if you are measuring your social media activity effectively.