Digital & Technology

The rapid adoption of the use of social media in employee communications begs a provocative question: Have internal PR practitioners become community managers?

It was a good holiday season for online spending, and to keep the momentum going, brands should consider deploying evening teams to engage with consumers who are eager to buy.

Event PR is alive and well, as meeting suppliers are projecting an increase in events and meetings in 2012.

Mom Central Consulting CEO Stacy DeBroff covers the top 10 list of trends from her firm’s research studies and work with mom influencers.

Mom Central Consulting CEO Stacy DeBroff covers the top 10 list of trends from her firm’s research studies and work with mom influencers.

Looking to create a one-stop digital shop for inquiring media? Covalent Logic’s Stafford Kendall provides four ways to make your organization’s media center pop.

Moms look to social media to participate in dialogues with brands, give feedback and get inside information.

PR News Advisory Board members weigh in on the hot communications topics of the past year and predict the top trends to watch for in 2012.

PR News Advisory Board members weigh in on the hot communications topics of the past year and predict the top trends to watch for in 2012.

The ability to home in on specific groups of users makes social media advertising an enticing way to improve engagement.