Agencies were largely in the black in 2011, and most reported increased hiring, according to a Council of PR Firms survey.
Digital & Technology
Case Study: Unique Storytelling, Crossover Appeal and an Enchanting Equine Angle Help the Breeders’ Cup Set Records
January 23rd, 2012 by Bill MiltenbergPR agency Conover Tuttle Pace chose a horse of a different color—the quirky mare Zenyatta—to successfully drive awareness and sales for the Breeders’ Cup.
As Texting Moves From Simple Prompts to Bottom-Line Actions, R U Ready?
January 23rd, 2012 by Scott Van CampAdvances in technology and a steady increase in activity may soon make texting a viable tactic within overall communications strategies.
Opportunities Abound for Brands With Facebook’s Open Graph
January 20th, 2012 by Sahil PatelThe 60 new apps released alongside Facebook’s Open Graph show that the social network is no longer about just "liking" something.
Seven Tips for Making Employees Brand Champions on Social Media
January 19th, 2012 by Marla BaceClearly understood guidelines, training and monitoring are essential when it comes to employee engagement on social networks—but so is freedom to express one’s personality.
Captivate’s Work/Life Balance Infographic
January 17th, 2012 by PRNEWSBack to "How PR Can Feed the Data Journalism Pipeline"
Captivate’s Work/Life Balance Infographic
January 17th, 2012 by PRNEWSBack to "How PR Can Feed the Data Journalism Pipeline"
How PR Can Feed the Data Journalism Pipeline
January 17th, 2012 by Beth MonaghanInkHouse Media + Marketing principal and co-founder Beth Monaghan provides tips on how to use proprietary and unique market data to gain media coverage.
How PR Can Feed the Data Journalism Pipeline
January 17th, 2012 by Beth MonaghanInkHouse Media + Marketing principal and co-founder Beth Monaghan provides tips on how to use proprietary and unique market data to gain media coverage.
Community Papers Preferred Source of Local News
January 17th, 2012 by PRNEWSDon’t forget about local beats when pitching stories, as smaller communities continue to embrace their local newspapers.