Despite maintaining a generally grim outlook on the future of their country compared to their global peers, the majority U.S. millennials agree that the Internet has opened up greater business prospects for their generation.
Consumers’ purchase decisions are influenced more than ever by online product reviews, blogs and articles, with both positive and negative information swaying uncertain buyers in each direction.
Child’s Play Communications president Stephanie Azzarone discusses what it means for moms to serve as brand ambassadors in the maturing space of blogs and social media.
Case Study: Hot Spots App Tells SXSW Scenesters Where the Action Is and Proves PR Can Drive Mobile Development
For the 2011 SXSW event, Waggener Edstrom’s WE Studio D digital group designed and launched a mobile application to generate awareness for the agency’s forward-thinking mobile PR capabilities.
At the Content Marketing World Conference in Cleveland, Marcus Sheridan of River Pools & Spas shared some of his proven content tactics.
Great content won’t get you far without a comprehensive content management plan. The first step: Break down the wall between your site and social media.
With the 2011 Content Marketing World Conference under way in Cleveland, a major theme has emerged: the importance of consistent content creation for brands.
In advance of PR News’ October 5 Digital PR Summit in New York City, Euro RSCG Worldwide social media newsengine manager Romey Louangvilay discusses the importance of integrating Google+ into your digital strategy.