Digital PR


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The "Boomer"ang Effect

A study released by Weber Shandwick in conjunction with KRC Research revealed that companies are overlooking a relatively untapped area through which to gain competitive advantage: the relationship networks of baby boomers, or people between … | MORE »

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Can’t Get No Satisfaction

Customer Relations: Can’t Get No Satisfaction Customer service is a big deal, and it’s not a responsibility to be overlooked or shunned by communicators. That point is made all the more emphatically by a survey … | MORE »

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Risky Business

According to Aon’s first Global Risk Management survey, the increasingly diverse, complex and exotic risks faced by multinational corporations make risk management difficult and ineffective. The results reveal that: The top five risk concerns were: … | MORE »

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Crisis Communications: Made in China

The wave of Chinese-made product recalls, including those of toxic pet food and faulty or lead-contaminated toys, may spell trouble for consumer packaged goods companies worldwide. According to an extensive investigation into blog responses to … | MORE »

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Microsoft Finally Gives Up On Yahoo

Microsoft announced that it has finally let go of its ambitious effort to purchase Yahoo after the two companies failed to reach an agreement on a suitable selling price after several days of intense negotiations. … | MORE »

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Mobile Internet Extends Reach of Sites by 13%

The Nielsen Company reported that mobile Internet extends the audience reach of many leading Internet sites by an average of 13 percent over home PC traffic alone. Categories such as weather and entertainment, the extended … | MORE »

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Report Claims Technology Empowers Journalists, Not Replaces Them

A new report has been released from the Georgia Institute of Technology that highlights some of the key issues facing the journalism community as new and innovative technologies continue to transform the field. Based on … | MORE »

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Too Many Missing Links?

In the new age of online journalism, what constitutes citing a source? Is it simply stating a name of a fellow journalist (most often the "source" of the news item) or is it citing the … | MORE »

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Technology 101

PR pros have an increasingly important role in incorporating technology – blogs, podcasts, videos – into their communications portfolios, so they should be aware of the need to integrate that knowledge with the C-suite to … | MORE »

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Corporate Boards (Don’t) Take On Information Technology

"The Board and Information Technology Strategies," a study released by Deloitte Consulting, surveyed more than 450 directors of publicly traded companies with revenues of greater than $1 billion, and found that: 10% of boards relegate … | MORE »

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