Digital PR


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Study Shows Differences in How the Sexes Consume Online/Network Video

According to a recent Nielsen study, men and women consume online video differently. Following are some of those findings: Per Nielsen’s data for December 2007, Women lead online network TV viewing, whereas men are drawn … | MORE »

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Tip Sheet: Managing Crises Through Social Media

By Robbin Goodman Collectively, the social media — including blogs, social networks, RSS feeds, podcasts, wikis, reviews, bulletin boards and newsgroups — have the power to support or destroy a brand or reputation. Transparency is … | MORE »

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Best of the Best

On July 24, 2007, PRSourceCode announced the results of its second annual "Top Tech Communicators" study, which surveyed more than 300 IT journalists in order to identify the top five large, mid-sized and small PR … | MORE »

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Case Study: Googling for a Cause: A PR Partnership Goes Digital on Behalf of the Darfur Crisis

Companies: Google, United States Holocaust Memorial Museum and BrightEarth Project Timeframe: 2006-ongoing The United States Holocaust Memorial Museum in Washington, D.C., wanted visitors to learn about the ravaging effects of the modern-day genocide in Darfur. … | MORE »

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Chew On This: Online Video Platforms Are The New Watercooler

If you thought primetime television fell between the evening hours of 7 and 10, think again. Judging from the “video snacking” trend that’s sweeping through offices across the country, lunchtime is the new primetime, so … | MORE »

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A Look at a Web Site Winner

To become part of the National Cancer Institute-designated Comprehensive Cancer Center, Nevada Cancer Institute needed a Web site that was state-of-the-art in disseminating information about cancer while meeting the needs of its target audience, consisting of patients, their families, researchers, physicians, donors, job seekers, students and the media. | MORE »

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Platinum PR Interactive PR Winner: Second Chance Tree Project

Campaign: Second Chance Tree Project Winner: Converseon & Plant It 2020 While many people are still trying to wrap their minds around the basic logistics of Second Life, the folks at Converseon and Plant It … | MORE »

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Going Mobile

Thinking of traversing the mobile path for your next campaign? If so, you might want to consider these tips before you get started. | MORE »

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How To…Conduct Successful Blogger Outreach

Organizations’ executives know that most of their biggest influencers have moved online in some capacity, raising the question: How can they be reached via effective integrated social media marketing? When faced with this challenge (especially … | MORE »

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Understanding Social Media

Okay, so you want to take advantage of the social media phenomenon but you don’t know exactly how to get started. You also don’t know what type of metrics you should be on the lookout for when threading your way through the blogosphere. Fear not! Help is on the way. | MORE »

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