Foursquare’s partnership with American Express is a "shot in the arm" for the start-up—and for location-based marketing on the whole.
PepsiCo’s Global Head of Digital will discuss how leading an organization’s "digital fitness" is a matter of survival for PR practitioners at PR News’ West Coast Facebook Conference on Aug. 9.
Quick Study: Live Versus Remote Events; Corporate Distrust Still High; Customer Service Tweets Negative; ‘Mocial’ IntegrationJune 20th, 2011 by PR News
â–¶ Live or in Cyberspace? What are the relative draws of attending a live business event versus an online webinar? A Virtual Edge Institute and ROI of Engagement study aimed to find out. Overall, 43%… Continued
To build enduring relationships in the digital front, provide your audience with a stake in participating with your brand.
Keep your site from growing stale by adhering to a checklist that spans your site’s offerings, from branding to social networks and copy editing.
Quick Study: Global Communication Functions Becoming the Norm; Customer PR Drives 20% of Trust in CompaniesJune 13th, 2011 by PR News
â–¶ It’s a Small PR World: Communications is going global, finds a study by the Public Relations Global Network. The survey of 206 comms executives across six continents finds seven out of 10 saying their… Continued
This adaptation from the just-published PR Measurement Guidebook Vol. 5 offers tips to measure how loud your voice is resonating across different media platforms.