Digital PR


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Case Study: The Entertainment Technology Center @ USC Puts Facebook under a Microscope

The Situation The Entertainment Technology Center @ USC (ETC@USC) brings together next-generation consumers and top entertainment, technology, and electronics companies to ascertain the impact of new technology on the consumer.  The ETC’s goal is to … | MORE »

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PR by the Numbers: Johnson & Johnson’s Mommy Problem

On November 12, the non-profit Babywearing International launched International Babywearing Week, a week when “nonprofit babywearing groups all over the world are celebrating babywearing, and thousands of volunteers are working to publicize the benefits of … | MORE »

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Fight Fire With Fire: Using Corporate Blogs to Upend Crises Online

Reputational crises that begin in the blogosphere are very common; reputational crises that end in the blogosphere, on the other hand, are less so. Dell is perhaps the most well-known example of an organization whose … | MORE »

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How To…Respond to Media’s Facts and Opinions

A recent exchange between CNBC Mad Money host/stock market revivalist preacher Jim Cramer and Edward Libby, CEO of AIG, illustrates one of several ways that individuals and organizations can fight back when they perceive a … | MORE »

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How To Respond to Media’s Facts and Opinions

A recent exchange between CNBC Mad Money host/stock market revivalist preacher Jim Cramer and Edward Libby, CEO of AIG, illustrates one of several ways that individuals and organizations can fight back when they perceive a … | MORE »

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Using Twitter to Join the Conversation

Millions of Internet users have flocked to Twitter, a messaging application that has become the rage among the technorati, attracting more than 12 million registered users to date. Top tech industry analysts, PR and marketing … | MORE »

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Measuring Social Media Efforts: How & Why You Need to Do It

Like PR, social media is all about relationship building and user engagement. More and more often, message boards and blogs take the place of focus groups and in-person meetings. Consequently, measuring and quantifying your company’s … | MORE »

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Case Study: Protecting Your Online Brand Rep: How One Company Tackled a Crisis While Another Stumbled

Company: Dell; Creative Labs Timeframe: May 2008 (for Dell); March 2008 (for Creative Labs) “Google never forgets…” -Slashdot, an online magazine How does your reputation look in Google? Half the people using the Internet today … | MORE »

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How To…Think Before You Send E-Mails

Can e-mail be helpful? What about annoying? Wasteful? Productive? Or costly? The answer is yes, to all of the above. Although e-mail can be enormously helpful in getting useful information to editors or clients at … | MORE »

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Measuring ROI in the Blogosphere: Harnessing an Unregulated Space

To say the blogosphere has been growing at a locomotive rate the past few years is to make an excessive understatement. Consider these statistics culled from a March 2008 study conducted by Universal McCann: 77% … | MORE »

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