Digital PR

CMW Conference Tackles Role of Content and Storytelling in Integrated B2C

September 7th, 2011 by

With the 2011 Content Marketing World Conference under way in Cleveland, a major theme has emerged: the importance of consistent content creation for brands.

PR News Q&A: Integrate Google+ Into Your PR Strategy Now

September 6th, 2011 by

In advance of PR News’ October 5 Digital PR Summit in New York City, Euro RSCG Worldwide social media newsengine manager Romey Louangvilay discusses the importance of integrating Google+ into your digital strategy.

PR News Q&A: Integrate Google+ Into Your PR Strategy Now

September 6th, 2011 by

In advance of PR News’ October 5 Digital PR Summit in New York City, Euro RSCG Worldwide social media newsengine manager Romey Louangvilay discusses the importance of integrating Google+ into your digital strategy.

For Organizations, Social Media Rules Should No Longer Be Unwritten

September 2nd, 2011 by

The Washington Post’s update to its social media policy and guidelines serves as a reminder for both journalists and PR pros alike that social media rules should no longer go unwritten.

PR News Q&A: RF Binder’s Nada Arnot on Increasing Your Twitter Following

August 31st, 2011 by

In advance of PR News’ November 10 Twitter Conference in Las Vegas, RF Binder chief digital officer Nada Arnot discusses the importance of authenticity on Twitter.

PR News Q&A: RF Binder’s Nada Arnot on Increasing Your Twitter Following

August 31st, 2011 by

In advance of PR News’ November 10 Twitter Conference in Las Vegas, RF Binder chief digital officer Nada Arnot discusses the importance of authenticity on Twitter.

High-Tech Grilled Cheese Joints Fuel Mobile PR Discussion

August 30th, 2011 by

A new chain of grilled cheese restaurants is decidedly high-tech, integrating mobile ordering and QR codes. As a PR pro, how are you doing with mobile?

Case Study: Real Estate B2B Breaks Ground for Mobile App With Internal Team Before Digging in With Industry Media

August 29th, 2011 by

While mobile apps are developed primarily for the B2C space, a professional services B2B has thought outside the box, developing and promoting an app of its own—with great results.

Case Study: Real Estate B2B Breaks Ground for Mobile App With Internal Team Before Digging in With Industry Media

August 29th, 2011 by

While mobile apps are developed primarily for the B2C space, a professional services B2B has thought outside the box, developing and promoting an app of its own—with great results.

Looking for PR Magic? Pull Some Political Strategies Out of Your Hat

August 29th, 2011 by

Looking to engineer a grassroots campaign? Here are three proven strategies from the political comms front that you can use.