Digital PR


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Ready, Train, Fire: Preparing to Face Traditional & Citizen Journalists

Media relations is a prime component of public relations, but it largely encompasses proactively engaging journalists to get coverage. When the tables are turned and communicators (or their clients) are in the media spotlight answering … | MORE »

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Hoax-Busting: Managing Gossip and Rumors Online

We’ve all seen our share of Internet hoaxes. The random e-mail calling for a boycott of a major oil company; the forwarded message of a worried mother whose daughter was sickened by a popular food; … | MORE »

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Starting Your E-Mail Newsletter Campaign

Before you start any type of marketing or advertising campaign, you need a plan. You don’t have to put together a 200-plus-page document outlining all your goals and objectives, but you do need to define … | MORE »

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Quick Study: Podcasting’s Popularity Grows; Work-Life Balance Not Just HR Issue; Screening Candidates on Social Networks

*Podcasting Still Waiting in the Wings: As gadgets with digital audio capabilities proliferate, podcast downloading continues to increase, according to August 2008 research conducted by Pew Internet & American Life Project. In 2006, Pew reported … | MORE »

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Screening Job Candidates on Social Networks

According to a nationwide survey of employers conducted by CareerBuilder.com, 22% of hiring managers use social networking sites to research job candidates, up from 11% in 2006.  Additional findings include: •    9% of hiring managers … | MORE »

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 Podcasting Still Waiting in the Wings

As gadgets with digital audio capabilities proliferate, podcast downloading continues to increase, according to August 2008 research conducted by Pew Internet & American Life Project. In 2006, Pew reported that popular podcast directory Podcast Alley … | MORE »

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Case Study: Half Cheese, Half Pepperoni, Will Travel: Media Relations Tells Consumers How They Can Text for Pizza

Ordering a pizza can now be done with the press of a button no matter where you are, thanks, in part, to the "What’s Next? Text!" campaign conducted by Papa John’s Pizza and Fleishman-Hillard. | MORE »

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The Case for Virtual Agencies

In 1992, when our boutique agency was founded, we hung up a virtual shingle. At the time, this type of storefront was viewed as the opposite of commercial success. Most competitors and prospects alike assumed … | MORE »

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E-Mail Marketing’s Missed Opportunities

E-mail overload is nothing new, leaving communications professionals struggling to find new methods to increase deliverability, opens, clicks and conversions in e-mail marketing efforts. According to the “Elements of E-mail” survey conducted by eROI, these … | MORE »

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Olympic Evolution: New Media Stage Requires PR Execs to Shift Strategies

During the past six weeks, three of the most widely viewed events of the year—the Olympics in Beijing, the Democratic National Convention in Denver and the Republican National Convention in Minneapolis-St. Paul—took the world stage … | MORE »

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