Digital & Technology

Acknowledging the perceived flaws of a brand’s product is a transparent way to elicit a gut-level reaction from passionate and indifferent consumers.

Facebook is taking social actions one step further by allowing Open Graph app developers to create custom actions on shared user stories.

Facebook is taking social actions one step further by allowing Open Graph app developers to create custom actions on shared user stories.

Tumblr, which offers efficient microblogging capabilities and the potential to reach passionate communities, is introducing its own ad system.

Tumblr, which offers efficient microblogging capabilities and the potential to reach passionate communities, is introducing its own ad system.

Revamp your traditional press release templates at your organization with these six tips from Meritus Media’s Sally Falkow.

Revamp your traditional press release templates at your organization with these six tips from Meritus Media’s Sally Falkow.

A Siegel+Gale study finds that consumer confusion surrounding Facebook’s and Google’s privacy policies may have an impact on digital campaigns.

A Siegel+Gale study finds that consumer confusion surrounding Facebook’s and Google’s privacy policies may have an impact on digital campaigns.

Social media has complicated the search for and monitoring of relevant influencers—and increased the need for smart tech tools to aid in the process.