Digital & Technology

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Case Study: PR Helps Drive Hope for Pediatric Cancer Cure With Hyundai Cross-Country, Multifaceted Campaign

May 14th, 2012 by

Hyundai and Finn Partners teamed up to raise awareness and funds to fight pediatric cancer while demonstrating the car maker’s electric vehicle.

Time Magazine’s Perfect Publicity Ploy

May 11th, 2012 by

A Time magazine cover photo of a woman breast-feeding her nearly four-year-old son quickly became an Internet sensation, and boosted Time’s subscriptions.

Time Magazine’s Perfect Publicity Ploy

May 11th, 2012 by

A Time magazine cover photo of a woman breast-feeding her nearly four-year-old son quickly became an Internet sensation, and boosted Time’s subscriptions.

Pinterest vs. Facebook: The Pros and Cons of Their Traffic

May 11th, 2012 by

Visitors from Pinterest spent considerably more money per order than those from Facebook on online jewelry retailer Boticca.

Pinterest vs. Facebook: The Pros and Cons of Their Traffic

May 11th, 2012 by

Visitors from Pinterest spent considerably more money per order than those from Facebook on online jewelry retailer Boticca.

Facebook and Microsoft Unveil Additional Ways to Reach Consumers

May 11th, 2012 by

In advance of Facebook’s IPO, two new offerings expand its ability to help brands reach and connect with consumers.

Facebook and Microsoft Unveil Additional Ways to Reach Consumers

May 11th, 2012 by

In advance of Facebook’s IPO, two new offerings expand its ability to help brands reach and connect with consumers.

Showing Off Your CEO? Get to Know Their Personal Story First

May 10th, 2012 by

Humanizing a CEO and relating her or his background to the vision of a company is a proven formula for success.

Showing Off Your CEO? Get to Know Their Personal Story First

May 10th, 2012 by

Humanizing a CEO and relating her or his background to the vision of a company is a proven formula for success.

Pinterest Stress? New Plug-In May Be What the Doctor Ordered

May 10th, 2012 by

Content providers on WordPress can now auto-pin their pages to Pinterest and track statistics related to their pinning efforts.