Digital & Technology

To increase your chances that a journalist might read your news release e-mails, follow these six recommendations.

To increase your chances that a journalist might read your news release e-mails, follow these six recommendations.

Which day is most prime for engagement on YouTube? Monday—but more YouTube initiatives are launched on Wednesday and Thursday.

To encourage New Yorkers to fight Mayor Michael Bloomberg’s large soda ban, a coalition of soft drink manufacturers and vendors has chosen five different paths to spread its messages.

To encourage New Yorkers to fight Mayor Michael Bloomberg’s large soda ban, a coalition of soft drink manufacturers and vendors has chosen five different paths to spread its messages.

The average company spends approximately 25% of its marketing budget on content creation—a figure that will likely grow over the next few years.

The average company spends approximately 25% of its marketing budget on content creation—a figure that will likely grow over the next few years.

With journalistic style becoming increasingly casual and conversational, PR pros must still abide by the basic rules of usage, punctuation and style.

With journalistic style becoming increasingly casual and conversational, PR pros must still abide by the basic rules of usage, punctuation and style.

PR pros must rely on the community of Wikipedia editors to add their company’s CSR efforts (or anything else) to its Wikipedia entry, but there are ways to  accelerate the process.