Digital & Technology

Co-winners The Clorox Company and rbb Public Relations found unique ways to use social media to promote its products.

AOL’s site served as the landing spot for more than one million minutes of talk time donations for military personnel and their families.

Faced with the challenge of educating the people of Colorado about the benefits of healthy living, Ground Floor Media enlisted a team of inluential bloggers to increase engagement.

ConranPR designed an online newsroom that provided journalists and bloggers with everything need to produce an effective story.

The History Channel used all of the tools in the PR toolbox to promote the miniseries Hatfields & McCoys.

The UN Foundation partnered with APCO Worldwide to created a extensive brand-building process for the Shot@Life Web Site.

Through the effective use of Facebook, employees that had felt dissatisfied with prior company communications efforts, were now informed and engaged.

A Pinterest presence and a special live event promoting in-home sustainability drove awareness around the Kleenex Cottonelle toilet paper brand.

Co-winners The Clorox Company and rbb Public Relations found unique ways to use social media to promote its products.

AOL’s site served as the landing spot for more than one million minutes of talk time donations for military personnel and their families.