Digital PR


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Custom Content Usage Soars

Branded content—a fusion of publishing and marketing—saw a major rise in 2011, and is forecast to increase again in 2012. | MORE »

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Papa John’s Gets Personal After Racist Remark Goes Viral

When a picture of a sales receipt featuring a racist remark made by one of its employees went viral, Papa John’s took to Twitter to respond to individual complaints and concerns. | MORE »

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As Google+ Grows, Early Adopters Reveal Brand-Page Best Practices

Whether it’s improving your search visibility or your brand’s syndication across platforms, at present Google+’s advantages far outweigh the disadvantages of not having a presence on the platform. | MORE »

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As Google+ Grows, Early Adopters Reveal Brand-Page Best Practices

Whether it’s improving your search visibility or your brand’s syndication across platforms, at present Google+’s advantages far outweigh the disadvantages of not having a presence on the platform. | MORE »

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Tip Sheet: Put the Humanity Back in Communications

For best PR results, understand the interests of the audiences you are trying to reach, and what life may be like in their shoes. | MORE »

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Tip Sheet: Put the Humanity Back in Communications

For best PR results, understand the interests of the audiences you are trying to reach, and what life may be like in their shoes. | MORE »

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Case Study: To Boost Awareness, Research Lab Transforms Heavy Science Content Into PTA-Consumable NetLetter

Already popular among scientists and scholars, Cold Spring Harbor Laboratory looked to remake its monthly publication to reach a broader audience. | MORE »

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Case Study: To Boost Awareness, Research Lab Transforms Heavy Science Content Into PTA-Consumable NetLetter

Already popular among scientists and scholars, Cold Spring Harbor Laboratory looked to remake its monthly publication to reach a broader audience. | MORE »

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Use Analogies to Clear Up Client Confusion About Social Media

Maroon PR’s Sarah Gubara offers a roundup of some analogies to help ground social media strategies in the real world and remind you that this is supposed to be fun. | MORE »

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To Make Your Organization CRM Ready, Know Thy Customer

Effective CRM founder Mike Boysen provides five tips to consider before deploying a customer relationship management platform. | MORE »

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