Digital & Technology

Uncle Ben’s and Porter Novelli launched and promoted Ben’s Beginner Cooking Contest, a Facebook-driven video submission contest which attracted over 700 submissions.

"Tweet-a-Beer" allowed virtual contacts  to come together, while creating awareness for Waggener Edstrom Worldwide.

PBS used multiple social media platforms to drive buzz around season two of the popular show Downtown Abbey.

Weber Shandwick successfully executed campaigns for top brands including Pepsi, U.S. Army and M&Ms.

An elite team of celebrity and competitive athletes were tapped to create Team Refuel and created exclusive Webisodes to drive home the "got chocolate milk?" campaign.

Users of professional social networking site HootSuite can now chat directly with fellow team members, as well as take advantage of these four other features.

PepsiCo turned Tropicana’s Facebook page into a 100% Florida experience—all content focused on TPP’s Florida roots by highlighting growers, groves and oranges, Sunshine State facilities and history.

Uncle Ben’s and Porter Novelli launched and promoted Ben’s Beginner Cooking Contest, a Facebook-driven video submission contest which attracted over 700 submissions.

"Tweet-a-Beer" allowed virtual contacts  to come together, while creating awareness for Waggener Edstrom Worldwide.

PBS used multiple social media platforms to drive buzz around season two of the popular show Downtown Abbey.