A Pinterest presence and a special live event promoting in-home sustainability drove awareness around the Kleenex Cottonelle toilet paper brand.
Digital & Technology
2012 Digital PR Awards: Social Networking
October 1st, 2012 by PRNEWSCo-winners The Clorox Company and rbb Public Relations found unique ways to use social media to promote its products.
2012 Digital PR Awards: Microsite/Custom Site
October 1st, 2012 by PRNEWSAOL’s site served as the landing spot for more than one million minutes of talk time donations for military personnel and their families.
Tip Sheet: Identifying and Nailing the Online Defamer
October 1st, 2012 by Whitney C. GibsonIt’s critical to be able to tell the difference between a disgruntled customer and someone who wants to hurt your business—only then can you take the appropriate action.
2012 Digital PR Awards: New Digital Service/Product
October 1st, 2012 by PRNEWSHORN created a successful multi-channel campaign to promote the launch of Dyle, a new mobile device viewing product.
2012 Digital PR Awards: $100K – $200K
October 1st, 2012 by PRNEWSThe History Channel used all of the tools in the PR toolbox to promote the miniseries Hatfields & McCoys.
2012 Digital PR Awards: New Site
October 1st, 2012 by PRNEWSThe UN Foundation partnered with APCO Worldwide to created a extensive brand-building process for the Shot@Life Web Site.
2012 Digital PR Awards: Employee Communications Online
October 1st, 2012 by PRNEWSThrough the effective use of Facebook, employees that had felt dissatisfied with prior company communications efforts, were now informed and engaged.
2012 Digital PR Awards: Blogger
October 1st, 2012 by PRNEWSHenson Consulting used its greatest asset, the talent and diversity of its staff, to create a blog that doubled site traffic and increased time spent on the site by an astounding 152%.
2012 Digital PR Awards: SEO
October 1st, 2012 by PRNEWSCRT/tanaka engineered a total turnaround for the Federation of Quebec Maple Syrup Producers/