Haynes and Boone partner Matthew Deffebach makes a strong case for why organizations need to adopt social media policies—now.
Social media and blogs accounted for a quarter of B2B marketing spending in 2011, and that number is expected to increase substantially in 2012.
Avon announced that it’s on the hunt for a new CEO, and its PR staff will now be tasked with publicly managing what might be a long CEO transition process.
Davis & Gilbert LLP partner Allison Fitzpatrick offers compliance tips for companies launching sweepstakes on social networks.
Tanis Communications’ Stephen Terlizzi offers tips on how to craft your content so it reaches a wider audience.
In both the U.S. Congress and the U.K.’s Parliament, politicians have increasingly taken to Twitter to communicate with their constituents.
Case Study: Maytag Launches Facebook Page During Negative Spin Cycle, But Turns Dishwasher Disses Into Engaged Fans
Mandated to launch a Facebook page during a product recall, Maytag and PR agency Peppercom successfully morphed the page’s tone from negative to positive.
Twitter is putting a new emphasis on helping brands create more engaging experiences for their followers.
Porter Novelli’s Israel Mirsky suggests six questions to consider when analyzing your social media data.