Digital PR


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Case Study: Using Twitter, American Airlines Defuses Security Incident

After receiving a phone call saying a bomb was on board one of its planes, American Airlines’ social media-driven response was anything but phoned in. | MORE »

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Vassar Opts for the One-Way Channel Crisis Response

When 76 early-decision applicants were mistakenly offered admission on a Friday, Vassar College apologized and told those affected to try calling on Monday. | MORE »

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7 Simple Ways to Track How Well-Liked Your Brand Is on Facebook

Likeable Media’s Dave Kerpen, who will deliver the afternoon keynote at PR News’ Feb. 16 Digital PR Summit in San Francisco, offers easy ways to gauge fan affinity for brand. | MORE »

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7 Simple Ways to Track How Well-Liked Your Brand Is on Facebook

Likeable Media’s Dave Kerpen, who will deliver the afternoon keynote at PR News’ Feb. 16 Digital PR Summit in San Francisco, offers easy ways to gauge fan affinity for brand. | MORE »

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Ship Crisis Affects Cruise Industry Rep

In data exclusive to PR News, negative social sentiment about the cruise industry spiked the day after the Costa Concordia disaster. | MORE »

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Ship Crisis Affects Cruise Industry Rep

In data exclusive to PR News, negative social sentiment about the cruise industry spiked the day after the Costa Concordia disaster. | MORE »

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Tip Sheet: 10 Ways to Solidify PR’s Role in Social Strategy

For the PR executive, it’s not all about smart social media tactics—it’s also about becoming a strategic leader in social media within your organization. | MORE »

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Tip Sheet: 10 Ways to Solidify PR’s Role in Social Strategy

For the PR executive, it’s not all about smart social media tactics—it’s also about becoming a strategic leader in social media within your organization. | MORE »

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B2B Communications: Use Integrated Approach to Engage Industry Analysts and Manage Reputation

B2B PR pros discuss the changing face of analyst relations and the new techniques being used to reach these important targets. | MORE »

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The Accidental Agency: A Retrospective of My Life in PR

Kathleen Henson reflects on her 20 years in PR and the mentors who influenced her career. | MORE »

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