Digital PR


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Case Study: Bilingual and Influencer Comms Breathe Life Into Campaign for Hispanic Asthma Resource Center

Research was the key in designing a PR program educate the Hispanic community about the triggers and treatment for asthma. | MORE »

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Case Study: Bilingual and Influencer Comms Breathe Life Into Campaign for Hispanic Asthma Resource Center

Research was the key in designing a PR program educate the Hispanic community about the triggers and treatment for asthma. | MORE »

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Charting the Industry: Branding and the Dating Game

Creating true passion for your brand amongst customers is about building a strong emotional connection—kind of like a courtship. | MORE »

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Charting the Industry: Branding and the Dating Game

Creating true passion for your brand amongst customers is about building a strong emotional connection—kind of like a courtship. | MORE »

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Tip Sheet: Social Media Campaign Evaluation—What? Why? How?

For overall social media program success, It’s important to evaluate every campaign across its beginning, middle and end. | MORE »

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Tip Sheet: Social Media Campaign Evaluation—What? Why? How?

For overall social media program success, It’s important to evaluate every campaign across its beginning, middle and end. | MORE »

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Full-Service Firms Trump Digital-Only

Full-service firms with strong digital skills that work in traditional media platforms are in greater demand than digital-only firms, which most doubt will survive long-term. | MORE »

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9 Tips to Leverage the Power of LinkedIn

Krista Canfield, senior manager of consumer PR at LinkedIn, provides some tips and statistics to help you make the most of the professional social networking platform. | MORE »

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Social Content Stokes Spending

Exposure to social media not only has a major sales affect when combined with other types of media, but may also shift an individual’s perception of a brand. | MORE »

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Poll: Proving PR’s Worth Remains a Measurement Challenge

Obtaining the support of senior executives and proving PR’s contribution to a company’s business objectives is a crucial skill which eludes many PR practitioners. | MORE »

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