Digital PR


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Pinterest’s Traffic Is Seductive, But Is Your Brand a Good Match?

Communicators are being tempted by the latest hot social network, but it comes down to the same old questions: How does it fit in with your overall strategy, and what’s your goal? | MORE »

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6 Tips for Message Clarity During a Crisis 

Tips 1 & 2: Lay off the confusing legal jargon and ax the acronyms. | MORE »

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Case Study: We Hold This Truth… ‘Innovation’ Effort Drives Fans in Person and Online to Declare on the Dotted Line

The Consumer Electronics Association’s Declaration of Innovation movement grew its Facebook community tenfold. | MORE »

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Digital PR Watch: E-Newsletter Optimization Efforts Leave Much to Be Desired

A study shows that a majority communications pros aren’t enabling their newsletters for social sharing, nor are they following up with customers for further engagement. | MORE »

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How PR Can Claim Social Media for Its Own

Martin Waxman, APR, says too many PR pros are putting the "what" of social media ahead of the "why." | MORE »

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How PR Can Claim Social Media for Its Own

Martin Waxman, APR, says too many PR pros are putting the "what" of social media ahead of the "why." | MORE »

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Case Study: We Hold This Truth… ‘Innovation’ Effort Drives Fans in Person and Online to Declare on the Dotted Line

The Consumer Electronics Association’s Declaration of Innovation movement grew its Facebook community tenfold. | MORE »

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Have You Updated Your LinkedIn Profile Lately?

LinkedIn keeps growing and piling up successive quarters of revenue growth. | MORE »

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Path Is on the Right Track to Win Back Users’ Trust

After being called out for uploading user address book data, the mobile social networking app developer went "nuclear" to regain user trust. | MORE »

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How to Make Your Social Media Policy Stick

Creating a fluid, well-written social media policy is an investment in your organization’s future, says Haynes and Boone partner Matthew Deffebach. | MORE »

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