Crisis Management

Michael Odle shares the following tactics he’s used during wildfires in California, the worst firefighter aviation accident in U.S. history and the recent emergency flood operations in North Dakota.

With events like the 1973 energy crisis, the Exxon -Valdez oil spill of 1989, skyrocketing oil and gas prices in 2008 and the ongoing conversation surrounding climate change and energy conservation, the oil and energy… Continued

Before: • Use social media regularly to become proficient, and to understand its strengths and limitations. • Use analytics to determine which social media method is best to reach your target audience. • Update your… Continued

Financial advisers, insurers, automobile companies, Major League Baseball, government officials, educational institutions—the list of tarnished icons and leaders goes on and on. Regardless of their size or type, their shame spills over on to every… Continued

Communications executives are constantly bombarded with examples of how social media fueled a crisis situation. For a dose of much-needed optimism, here are a handful of organizations that have effectively implemented social media into crisis… Continued

Nowhere is time more of the essence than in crisis communications. But, as executives know all too well these days, time—at least in the context of business—no longer exists on a linear plane. Its dimensionality… Continued

Mad Men, the hit AMC series about a 1960s ad agency, evokes a workplace culture where outrageous sexism—behavior which even hinted at today would unleash a firestorm of litigation—is standard operating procedure. In contrasting then… Continued

That stories of irate consumers turning to social media to gang-tackle brands have become so commonplace, it can only mean one thing: The time to recalibrate crisis management in a digital world is now. Companies… Continued

Apple has always prided itself on “thinking different.” While scores of companies are working to rebuild obliterated consumer trust in the wake of the financial crisis, Apple has gone against the grain, stirring up a… Continued

There are a number of factors that come together to turn a potential issue into an actual risk. Linda Locke, group head of reputation and issues management for MasterCard, points out the following components in… Continued