At a sold-out luncheon event in NYC, collaboration, listening skills, storytelling and passion were cited by winners of the 2011 Platinum PR Awards as key ingredients in successful PR campaigns.
Corporate Social Responsibility
2011 Platinum PR Awards: PSA
September 14th, 2011 by PRNEWSWinner: U.S. Census Bureau – 2010 Census Greg Biffle PSA As part of its effort to reach NASCAR fans—a traditionally hard-to-count audience—the U.S. Census Bureau hired driver Greg Biffle for one of its national public… Continued
2011 Platinum PR Awards: Pro Bono
September 14th, 2011 by PRNEWSWinner: GLOBALHealthPR & Spectrum The Progeria Research Foundation – A Needle in the Haystack: ‘Find the other 150’ Progeria, one of the world’s most rare diseases, causes children to age prematurely and affects 54 children… Continued
2011 Platinum PR Awards: Multicultural Campaign
September 14th, 2011 by PRNEWSWinner: Hill & Knowlton – Merck Asma en Español: Creating an Asthma ResourceCenter for the Hispanic Community A national survey by Merck and the Asthma and Allergy Foundation of America revealed that awareness of asthma… Continued
2011 Platinum PR Awards: Green PR
September 14th, 2011 by PRNEWSHormel Foods kept "green" top-of-mind with its employees through its annual CR report for stakeholders and an engaging communications program which featured a Twitter contest challenging participants’ knowledge of the company’s sustainability practices.
2011 Platinum PR Awards: Community Relations
September 14th, 2011 by PRNEWSWinner: Cone Inc. and Jiffy Lube International – 2010 Maintenance Partners for Life In making the connection between maintaining heart health and vehicle health, this cause marketing campaign had seen tremendous success in its first… Continued
2011 Platinum PR Awards: Cause Related Marketing
September 14th, 2011 by PRNEWSMWW Group & Samsung mobile created a nationwide program to collect and recycle mobile phones and educate students about the importance of cell phone recycling while raising brand awareness among this key demographic.
2011 Platinum PR Awards: Annual Report
September 14th, 2011 by PRNEWSCo-Winner: Entergy Corporation – Low Income Customer Assistance Progress Report The annual progress report for Entergy Corporation’s Low Income Customer Assistance Program delineates the company’s strides in providing assistance for low-income households that face a… Continued
For Google, Transparency and Cynical Feedback Go Hand in Hand
September 12th, 2011 by PRNEWSGoogle may have invited criticism when it revealed details about its energy use, but it also enhanced its reputation for corporate transparency in the sustainability movement.
‘Waffle House Index’ Strengthens Restaurant’s Crisis Response Rep
September 1st, 2011 by PRNEWSDiner chain Waffle House’s reputation for handling crises has been further strengthened by its masterful response to Hurricane Irene.