Google may have invited criticism when it revealed details about its energy use, but it also enhanced its reputation for corporate transparency in the sustainability movement.
Corporate Social Responsibility
‘Waffle House Index’ Strengthens Restaurant’s Crisis Response Rep
September 1st, 2011 by PRNEWSDiner chain Waffle House’s reputation for handling crises has been further strengthened by its masterful response to Hurricane Irene.
Ticker Shock: Five Strategies That Move the Stock Price Needle
August 1st, 2011 by PRNEWSTo a CEO, there’s nothing like having the stock price move upward, and PR can play a big role in that outcome.
Ticker Shock: Five Strategies That Move the Stock Price Needle
August 1st, 2011 by PRNEWSTo a CEO, there’s nothing like having the stock price move upward, and PR can play a big role in that outcome.
Americans Skeptical of Brands’ Association With Causes—Cite Disconnect Between Cause and Offering
August 1st, 2011 by PRNEWSConsumers are skeptical of companies supporting causes that don’t align with their business or their brands, proving the importance of authenticity.
2012 Communications Budgets: What’s In? What’s Out?
July 18th, 2011 by PRNEWSIt’s budget planning time for next year—PR pros weigh in on "must-have" and "must-delete" budget line items for 2012.
Quick Study: Financial Sector Dominates ‘Black List’ Transparency Ranking; E-Mail Delivery Rates Up, Open Rates Are Down
July 18th, 2011 by PRNEWSâ–¶ In the Black: Corporate Responsibility Magazine announced its annual Black List, the Russell 1000 large-cap companies that tie for the bottom ranking in transparency and corporate citizenship. The list features 58 dimly lit companies,… Continued
Financial Sector Dominates ‘Black List’ Transparency Ranking
July 17th, 2011 by PRNEWSThe financial sector accounted for more than half of the companies that failed to reveal public data points about their corporate citizenship policies.
CSR Reporting: Data Is Only a Third of the Communications Equation
July 11th, 2011 by PRNEWSWhile it helps to consider Global Reporting Initiative guidelines when presenting CSR data, getting your story straight is also a major part of the equation.
Another Good Reason for Doing Good
July 1st, 2011 by PRNEWSA new study shows that direct involvement with a cause can change an individual’s behavior, strengthening communicators’ position that corporate responsibility programs can have a positive impact on employees, customers and the bottom line.