Corporate Responsibility

Integrate IR and CSR Communications

June 16th, 2008 by

Investors are increasingly beginning to see CSR as a form of risk management; it’s up to communications executives to bridge their IR and CSR messaging. The following tips serve as a guide for how to… Continued

It’s More Than the Color of Money: Investor Relations Goes Green

June 16th, 2008 by

Although it’s widely known that CSR is much more than a passing trend as far as public interest is concerned, executives are still challenged to engage all corporate audiences in the context of CSR. Among… Continued

Leveraging Company Operations and Scale to Drive Social and Business Impacts

June 9th, 2008 by

During the last 25 years, traditional cause marketing and cause branding have evolved.  Americans’ expectations for companies when it comes to supporting social issues remain at an all-time high (83 percent in 2007, according to… Continued

It’s Easy Being Green—Theoretically

June 9th, 2008 by

According to Mediamark Research & Intelligence’s Survey of the American Consumer, considering oneself “green” and actually following through with its philosophies are two entirely different things. The study showed that the 2% of the population… Continued

Optimizing Your Relationship with a CSR Consultant

June 4th, 2008 by

For all communication professionals, the emergence of corporate social responsibility as a modus operandi is great news. It is an ideal opportunity for communicators to grab hold of a portfolio that is certain to get… Continued

Integrating CSR Messages Into Your Business’ Communications Plan

June 2nd, 2008 by

Communications professionals don’t necessarily lie, but they sure can be deceptive—especially when it comes to messaging surrounding corporate social responsibility (CSR) and green initiatives. And who can blame them? Consumer skepticism of green advertising abounds… Continued

What You Need to Know about Greenwashing

June 2nd, 2008 by

Environmental issues are rarely out of the news these days with more and more people rapidly becoming aware of the role we each play in using (and sometimes abusing), the planet’s resources. Accepting this ethical… Continued

Leveraging the Power of Colleague Engagement

May 28th, 2008 by

Whether you work for a small business or a Fortune 500 corporation, your company is likely to leverage feedback from employees in order to grow and succeed. When launching new products, good companies engage their… Continued

Ten Rules for Maintaining Good Nonprofit/Corporate Partnerships

May 27th, 2008 by

Kristian Darigan, VP of cause marketing of Cone, Inc. says that her firm often relies on a “Partnership Bill of Rights” when inaugurating partnerships between companies and nonprofits. These rules often help steer the relationship… Continued

Severing Ties When a Corporate Partnership Goes Awry

May 27th, 2008 by

As with personal unions that dissolve due to irreconcilable differences, a permanent, official breaking off of relations is usually the only recourse when a corporate partnership with a cause or charity turns out to be… Continued