Corporate Responsibility

It’s Easy Being Green—Theoretically

June 9th, 2008 by

According to Mediamark Research & Intelligence’s Survey of the American Consumer, considering oneself “green” and actually following through with its philosophies are two entirely different things. The study showed that the 2% of the population… Continued

Optimizing Your Relationship with a CSR Consultant

June 4th, 2008 by

For all communication professionals, the emergence of corporate social responsibility as a modus operandi is great news. It is an ideal opportunity for communicators to grab hold of a portfolio that is certain to get… Continued

What You Need to Know about Greenwashing

June 2nd, 2008 by

Environmental issues are rarely out of the news these days with more and more people rapidly becoming aware of the role we each play in using (and sometimes abusing), the planet’s resources. Accepting this ethical… Continued

Integrating CSR Messages Into Your Business’ Communications Plan

June 2nd, 2008 by

Communications professionals don’t necessarily lie, but they sure can be deceptive—especially when it comes to messaging surrounding corporate social responsibility (CSR) and green initiatives. And who can blame them? Consumer skepticism of green advertising abounds… Continued

Leveraging the Power of Colleague Engagement

May 28th, 2008 by

Whether you work for a small business or a Fortune 500 corporation, your company is likely to leverage feedback from employees in order to grow and succeed. When launching new products, good companies engage their… Continued

Ten Rules for Maintaining Good Nonprofit/Corporate Partnerships

May 27th, 2008 by

Kristian Darigan, VP of cause marketing of Cone, Inc. says that her firm often relies on a “Partnership Bill of Rights” when inaugurating partnerships between companies and nonprofits. These rules often help steer the relationship… Continued

Severing Ties When a Corporate Partnership Goes Awry

May 27th, 2008 by

As with personal unions that dissolve due to irreconcilable differences, a permanent, official breaking off of relations is usually the only recourse when a corporate partnership with a cause or charity turns out to be… Continued

Americans Misunderstand Environmental Marketing Catchwords, says Study

May 21st, 2008 by

According to the 2008 Green Gap Survey conducted by conducted by Cone LLC and The Boston College Center for Corporate Citizenship, Americans misunderstand key phrases commonly used in environmental marketing and advertising. As a result,… Continued

AIG Unveils 2007 Corporate Responsibility Report

May 20th, 2008 by

American International Group, Inc. (AIG) has just released its second report on corporate responsibility, "Putting our Strength Behind Sustainability", which focuses on long-term sustainability and illustrates how AIG’s Vision and Values guide the company’s approach… Continued

Cause Marketing: Understand What You’re Doing

May 19th, 2008 by

When you’re conceptualizing or implementing a cause marketing campaign, it’s important to understand what type of campaign it is. This is key to giving it context and insight on how you will position the program… Continued