Corporate Responsibility


avatar

Toys for Tots launches Literacy Initiative

After 60 years of delivering holiday joy to millions of disadvantaged children, the Marine Toys for Tots Foundation is launching its first year-round initiative, the Toys for Tots Literacy Program. This new initiative will offer … | MORE »

Comments Off

avatar

Be Green Before Going Green

The rush to green is officially on. Almost daily another eco-friendly product is launched with the promise of a healthier you and a greener planet to boot. And no wonder. According to the Natural Marketing … | MORE »

Comments Off

avatar

Business and Nonprofit Leaders Encourage Volunteerism  

Encouraging employees to use their professional skills in volunteer work, leaders at the Summit on Corporate Volunteerism have just kicked off a national campaign to engage more of America’s business professionals in the work of … | MORE »

Comments Off

avatar

Global Corporate Responsibility: Changing Lightbulbs Versus Changing Lifestyles

Corporate Responsibility (CR) issues are picking up steam, with expectations of businesses becoming increasingly public, especially those in the environmental sector. Consumers feel confused about the issues and the role they as individuals can play. … | MORE »

Comments Off

avatar

Partnering with NGOs

For the past several years Nike has worked with the Global Alliance for Workers and Communities (GA), a non-governmental organization dedicated to improving the workplace experience in developing nations. Citigroup has a longstanding relationship with … | MORE »

Comments Off

avatar

Wearing the Green Mantle Carefully

Many companies now emphasizing their green bona fides have found it can backfire if the makeover is more PR than operational. For example, as the green movement got traction in the 1990s, one firm boldly … | MORE »

Comments Off

avatar

The Rewards––and Risks–– of Corporate Sustainability Marketing and Initiatives

You are proud of your corporation’s commitment to being a responsible citizen, and rightly so. Yet you face constant questions from advocacy groups and their allies in the media about your products and production processes. … | MORE »

Comments Off

avatar

Surveying Sustainability

In this age of proliferating CSR information, it seems a week doesn’t go by without a new "green" survey. Whether the poll focuses on green technology or attitudes toward the environment, there is bound to … | MORE »

Comments Off

avatar

How Can Nonprofits Secure Corporate Social Responsibility Funds?

When seeking out financial sponsorship from corporations, nonprofits should avoid making initial inquiries with a financial wish list. "The first thing you should do is not go in talking about money," says Eric Phelps,executive director … | MORE »

Comments Off

avatar

WWF and Fairmont Unite to Address Climate Change

WWF, the global conservation organization, announced on January 10, 2008, that it would enter into a partnership with Fairmont Hotels & Resorts (Fairmont), an environmentally progressive hospitality company, to combat climate change. Over the next … | MORE »

Comments Off