Corporate Social Responsibility

It’s budget planning time for next year—PR pros weigh in on "must-have" and "must-delete" budget line items for 2012.

â–¶ In the Black: Corporate Responsibility Magazine announced its annual Black List, the Russell 1000 large-cap companies that tie for the bottom ranking in transparency and corporate citizenship. The list features 58 dimly lit companies,… Continued

The financial sector accounted for more than half of the companies that failed to reveal public data points about their corporate citizenship policies.

While it helps to consider Global Reporting Initiative guidelines when presenting CSR data, getting your story straight is also a major part of the equation.

A new study shows that direct involvement with a cause can change an individual’s behavior, strengthening communicators’ position that corporate responsibility programs can have a positive impact on employees, customers and the bottom line.

Comprehensive community outreach, a big brand promise and a "handshake" are three of the bold strategies that drive Oregon-based Umpqua Bank’s success.

Tide and Duracell are on the ground in Joplin, Mo., helping victims of the recent tornado and giving lessons in person-to-person corporate social responsibility.

Organizational anniversaries can mean little to stakeholders unless they are backed up with community outreach initiatives.

While financial PR pros still face an uphill battle in rebuilding their organizations’ reputations, the crisis mode is largely over, replaced by new, more effective messaging.

Nonprofit organizations should consider a corporate partnership more than just a revenue source, instead developing a long-term relationship with mutually beneficial objectives.