John Friedman of the SBNOW offers tips on how to take a strategic approach to your organization’s philanthropic programs.
Corporate Social Responsibility
Living a Cause: Six Steps to Philanthropic Impact and Effective Communication
April 11th, 2011 by PRNEWSCrystal clear goals, authenticity and a consistent strategy are some of the rules PR pros must follow when communicating good corporate citizenship practices.
Quick Study: Public on Nuke Fence; Retailers Customer-Savvy; Managers Lack Training; Social Ads Low Traffic Drivers
April 4th, 2011 by PRNEWSâ–¶ U.S. Divided on Nuclear: Three weeks after a massive earthquake and tsunami crippled four nuclear reactors in Japan, Americans are displaying only a slight shift in their opinions on nuclear power, says a new… Continued
PR News Announces Nonprofit PR Awards Finalists
March 28th, 2011 by PRNEWSResourcefulness, innovation and creativity mark this year’s crop of PR News Nonprofit PR Awards nominees. Winners will be announced at the awards luncheon on May 18 in Washington, D.C.
B2B Companies Play the Field in Sports Arena for Branding Opportunities
March 28th, 2011 by PRNEWSTaking a cue from consumer brands, more B2B organizations are entering into sports sponsorships. Here’s the strategies behind this alignment from the communications leaders of three companies.
Quick Study: Want Your Brand to Pop? Know Your Letters; Consumers Multitask While Watching TV; Green Public Certifiable
March 28th, 2011 by PRNEWSA recent study of how brand names "click" with consumers finds that words with double letters really resonate. Way to go, Larry and Sergey.
Crisis Management, Social Media Among Top Concerns for Nonprofits
March 11th, 2011 by Bill MiltenbergIn the wake of the sting operation that engulfed NPR, these words from America’s Charities’ Anthony De Cristofaro couldn’t be more true for nonprofits: "When a crisis happens to any one of our organizations, it affects every one of our organizations."
2011 CSR Awards: Overall Leader in CSR Practices – Organization With More Than 25,000 Employees
March 8th, 2011 by PRNEWSPharmaceutical giant Novartis’ comprehensive CSR package features partnerships with groups like the World Health Organization and IBM in order to fight malaria, tuberculosis and leprosy through its access-to-medicine programs.
2011 CSR Awards: Event – CSR/Green Focus or Corporate/Community Partnership
March 8th, 2011 by PRNEWSCA Technologies chose Earth Day 2010 to launch its company-wide volunteer program, inspiring employees to participate in activities across the globe helping local nonprofits and earning the company significant environmentally-focused coverage.
CSR Awards: Corporate/Community Partnership
March 8th, 2011 by PRNEWSInternational Paper and the World Food Programme’s Coins 4 Kids program provided nutritious meals to 72,000 children in Nairobi each school day.