Subscription Content

PR measurements, such as counting the number of news clips a campaign generates or looking at print-driven impressions, are increasingly being tweaked and enhanced — and sometimes even abandoned — in the quest for better… Continued

HULLIN RESIGNS FROM TIME WARNER PR POST Tod R. Hullin, one of the highest paid communications executives in the country, has resigned from Time Warner Inc. as senior VP of communications and public affairs. Hullin,… Continued

Don’t be confused about NIH’s recommendations. Here is synopsis of the findings: While only one out of 10 invasive breast cancers is missed in mammographies done on women in their 50s, one of four is… Continued

Breast cancer awareness programs across the country are now having to reshuffle their media plans to educate millions of American women confused about whether mammograms will help save their lives. Several weeks ago, National Institutes… Continued

Feb. 26-28 IABC and Ragan Communications will hold the 1997 "Health Care Communicators Conference." Washington, D.C. 800/878-5331. March 23-26 The 1997 Annual Conference of the Alliance for Healthcare Strategy and Marketing. San Francisco. 312/704-9700. May… Continued

Three Out Of Four Employees Use Managed Care You may want to beef up your advertisements in HMO employee brochures: three out of four insured U.S. workers got health coverage through managed care in 1995,… Continued

Former Surgeon General Campaigns For Obese In response to recent studies that show most doctors don’t advise their patients on weight problems because they don’t know how, C. Everett Koop’s privately funded agency named after… Continued

When the U.S. Food and Drug Administration approved Humalog for prescription sale in July 1996 – after four years of clinical trials – pharmaceutical Eli Lilly had only four weeks to promote the new insulin… Continued

Primary Care Centers of America (PCCA), a chain of medical practices based in Mitchellville, Md., not only is on the cutting edge of healthcare management, but is testing a novel way to launch a stock… Continued

While the 25th anniversary of Roe v. Wade last month was surrounded by violence at several abortion clinics nationwide, pro-choice marketers have not backed down under pressure. Instead, they have steadily increased their patient education… Continued