Subscription Content

We’re sure that when left alone in their corporate chambers, CEOs have to attach some professional analyses to how their leadership and reputation-management skills stack up – after all, no one’s perfect, right? So to… Continued

PR NEWS Seminarsc is hosting a one-day Advanced Crisis Management Workshop on Feb. 17 at the Sheraton Washington in D.C. More than 15 industry leaders will offer tips and tactics on preparing for a crisis,… Continued

If you spend a lot of time laboring over the content of your annual report and haven’t been sold on the power of photography, it’s time to rethink that take: According to Potlatch Corp., which… Continued

Opportunity doesn’t "knock" at trade shows and conferences for PR pros, it bangs you over the head and yells "Come and get it!" Top media and highly sought-after thought leaders are all there as a… Continued

Quality Initiatives The Nation’s Top 100 Hospitals Named for 1997 The 1997 list of the nation’s top 100 hospitals were released earlier this month by William M. Mercer, an Atlanta-based human resource consulting firm and… Continued

January 12-14 Integrated Healthcare Symposium’s Governing Integrated Healthcare Systems. Naples, Fla. 909/336-1567. January 22 Medical Marketing Association’s Regional Conference. Cambridge, Mass. 415/764-4807. March 29-April 1 The Alliance for Healthcare Strategy and Marketing’s 1998 Annual Conference.… Continued

A new online interactive survey that targets the home care and hospice industry is available via a collaborative effort between MSB Associates, Interactive Solutions (Needham, Mass.) and IBM Global Healthcare (Boston). The survey of more… Continued

For Jerry Franz, national VP of communications and programs for the American Diabetes Association, getting local and national reporters fully prepped on new studies and major research findings ideally requires a 10-day lead time. When… Continued

To boost childhood immunization rates in Sacramento, Calif. beyond the state’s 53% norm, Blue Cross of California’s (BCC) developed a multi-level immunization program that led to 62% of its 2-year-olds getting immunized. The innovative program,… Continued

Hospital Stays Are Shorter in Low Managed Care Markets Bottomline-savvy executives in low managed care markets can be encouraged by a new book on length of stays published by The Center for Healthcare Industry Performance… Continued