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Media Insight: Canadian Broadcast Corp.

January 12th, 1998 by

Canadian Broadcast Corp. CBC Network TV News: P.O. Box 500, Station A, Toronto, Ontario, Canada M5W1E6 Editor’s Note: Everyday, Canadian Broadcast Corp. TV is the source of news for millions across the globe and because… Continued

The CEO Credibility Quiz

January 12th, 1998 by

We’re sure that when left alone in their corporate chambers, CEOs have to attach some professional analyses to how their leadership and reputation-management skills stack up – after all, no one’s perfect, right? So to… Continued

Attention All PR News Readers: New Workshop Designed To Alleviate Your Crisis Concerns

January 12th, 1998 by

PR NEWS Seminarsc is hosting a one-day Advanced Crisis Management Workshop on Feb. 17 at the Sheraton Washington in D.C. More than 15 industry leaders will offer tips and tactics on preparing for a crisis,… Continued

Annual Reports: Is a A Picture Worth 1,000 Words?

January 12th, 1998 by

If you spend a lot of time laboring over the content of your annual report and haven’t been sold on the power of photography, it’s time to rethink that take: According to Potlatch Corp., which… Continued

Tackling Trade Shows for PR Mileage

January 12th, 1998 by

Opportunity doesn’t "knock" at trade shows and conferences for PR pros, it bangs you over the head and yells "Come and get it!" Top media and highly sought-after thought leaders are all there as a… Continued

Industry News

January 12th, 1998 by

On the Radar Screen Southwest Heads List of ‘Best Cos. to Work For’ If you’re in PR, this is the kind of media attention you dream of: recognition that comes without the painstaking effort of… Continued

New Survey Finds Health Information Credible But Confusing to Consumers

January 8th, 1998 by

WASHINGTON, D.C.- A new survey recently confirmed that the media is the primary source for health and medical information for many consumers and found that one in three Americans crave more information. Given this growing… Continued

Special Outlook Report: Experts Speak Their Minds on Marketing/PR in 1998

January 8th, 1998 by

The Hot Issue Could Be a Cold Shoulder From the Public Rick Wade, senior VP for communications at the American Hospital Association, 202/626-2339 Expect to see healthcare issues in the public spotlight – in the… Continued

Media Insight: The Washington Post

January 8th, 1998 by

The Washington Post 1150 15th Street, N.W. Washington, D.C. 20071-0002 Editor’s note: For a top daily that cranks out some of the country’s most respected and widely read health and medical news, Washington Post editors… Continued

Contest Entries!

January 8th, 1998 by

We are now accepting entries for our second annual Healthcare PR & Marketing News contest for the best PR and marketing campaigns of 1997. If you’ve got a campaign that exceeded its goals and wowed… Continued