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Jan. 22: "Digitizing the Press Office," ASAE, Washington, D.C., 202/371-0940. Jan. 22: "Managing Multiple Priorities," Dun & Bradstreet, Quality Hotel, Arlington, Va., 212/692-6600; http://www.dnbcorp.com. Jan. 22-23: "X Thinking ’98 – Reevaluating Generation X," Institute For… Continued

A Dec. 8 Page 1 article about using rogue Web sites to tap into customers’ minds focused on Packard Bell NEC’s online monitoring via PR firm Ketchum. The story erred in listing Hewlett-Packard as the… Continued

Cyber News : Polish Your Online PR As users have become more Web acclimated, they’ve become more reliant on the Internet as a business and day-to-day medium, according to "The Consumer Internet Market, 1997-2002" report… Continued

6883 Commercial Drive Springfield, Va. 22159 Editor’s Note: Although we found these editors less than enthusiastic, in the interest of fairness we must also say they weren’t snooty. We’re convinced the abruptness we encountered is… Continued

New Workshop Designed To Alleviate Your Crisis Concerns PR NEWS Seminarsc is hosting a one-day Advanced Crisis Management Workshop on Feb. 17 at the Sheraton Washington in D.C. More than 15 industry leaders will offer… Continued

Communicators are more frequently testing the role of community relations – which has historically taken a back seat to high-profile PR such as media and investor relations – as not only an image booster but… Continued

How Hormel Foods Corp. is protecting one of its major trademarks underscores the delicate balance between protecting your brand and understanding the power of the public domain. And how crucial it is to find strategies… Continued

It’s occurred to many companies recently that placing their products into schools is a great way to promote visibility of their product and develop brand loyalty among teachers and kids. It’s also an excellent way… Continued

Jan. 13: "Workshop: When You Are The Spokesman," Public Relations Society of America – National Capital Chapter, Capitol Hilton, Washington, D.C., 703/691-9212, http://www.prsa.org. Jan. 13-15: "The 1998 Summit on Linking Career Development with the New… Continued

On the IR Front Financials – Not Technology – Tops Corp. Comms. Concerns Corporate financial health will be the reigning concern for corporate communicators in the next several years, with issues as pressing as corporate… Continued