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The News Monitor

June 12th, 1997 by

Ethical Marketing Dilemmas Cigna Causing Tidal Waves Among Members, Employers Corporate relations professionals at Cigna HealthCare Mid-Atlantic are busy handling the backlash from members, employers and physicians due to its recent decision to drop hundreds… Continued

Differentiating Healthcare Messages

June 12th, 1997 by

The name of the game for innovative healthcare marketers is finding effective and innovative ways to differentiate their messages and breakthrough the conservative "Marcus Welby-like" approach to healthcare advertising, according to Clay Wilemon, president of… Continued

On The Pulse: Trends & Surveys In The Healthcare Industry

June 12th, 1997 by

Sexual Misconduct Among Physicians Prevalent A staggering 4 out of every 10 doctors disciplined for sexual misconduct continue to practice medicine due to "overly lenient" actions by regulatory agencies, a patient watchdog group recently charged.… Continued

Ad Abstract: Health System Looks To Own Employees For Community Positioning in South Florida

June 12th, 1997 by

To etch out a prominent image of what it means to be a not-for-profit system in a sea of for-profit systems in the south Florida market, Intracoastal Health Systems, Inc., (West Palm Beach, Fla.), embarked… Continued

Case Study No. 113 – Englewood Hospital and Medical Center

June 12th, 1997 by

East Coast Hospital Responds to Bloodless Needs of Community Three years ago, when Englewood Hospital and Medical Center met with key members of the extensive Jehovah’s Witness community living in the tri-state area (New Jersey,… Continued

Harnessing The Power of the New Consumer

June 12th, 1997 by

There was a time when the marketing of healthcare products and services – from prescription medications to hospitals to medical devices – focused on influencing health professionals and opinion leaders. In some cases, messages were… Continued

PR People

June 9th, 1997 by

Lisa Chrones joins Selz/Seabolt Communications, Chicago, as senior account supervisor. Chrones was an account manager at Frankel & Company, Chicago. (Selz/Seabolt, 312/372-6160) At Ketchum Public Relations, Pittsburgh, Susan Brophy and David Krivda were promoted from… Continued

7-Eleven Hits on ‘Arresting’ Community Relations Program

June 9th, 1997 by

Much of the news about communications efforts made by U.S. corporations that come across our desks have some sort of employee, customer, media or investors connection. Those with a community relations tie-in are few and… Continued

The Annual Report: Merging Finance with Communications

June 9th, 1997 by

Corporate communicators who view the annual report as a necessary burden had better think again. Today, the annual report is evolving as more than a lofty, ubiquitous document required by the U.S. Securities and Exchange… Continued

Case Study No. 2951 – Dreamworks Interactive

June 9th, 1997 by

Firm Uses Winning Combination of Guerrilla and Traditional PR It looked like an easy pitch: the CD-ROM product to be promoted was created by well-known game developer Doug TenNapel and published by DreamWorks Interactive. But… Continued