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AS COMPETITION HEATS UP, SOFTWARE FOR HMOS ENTER FRAY

As HMOs continue to expand their presence and market share, several new tools have popped up in the industry that will prove to be helpful in strategic planning and product development. It has become necessary … | MORE »

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‘WHAT’S UP DOC?: IT’S A SERIOUS QUESTION

ATLANTA – While improving your communications effort with physicians should be on your internal communications agenda, it’s probably not high on the priority list, according to a recent study. Doctors generally give only fair or … | MORE »

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MARK THESE DATES

Nov. 6-8 Managed Care Backlash, Strategies to Overcome Negative Perceptions of Managed Care, sponsored by the International Quality & Productivity Center. Boston. Fees: $1295, Fees plus workshop: $1695. 800/882-8684. Nov. 10-12 First Annual Healthcare Marketing … | MORE »

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RECYCLED ADS CAN SAVE YOU MONEY, INCREASE YOUR COMPANY’S EXPOSURE

Picture these hospital image television ads: An elderly couple walks down the beach together. A group of children play together at a park. A young woman plants a couple of flowers. Are these scenes unique … | MORE »

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PROMOTIONS/HIRES

Gary Switches Firms in Dallas Dallas high-tech PR firm Springbok Technologies Inc. hired Cherie Gary as vice president. She was an account supervisor at Edelman Public Relations Worldwide in Dallas. (Springbok, 972/480-9458) GCI Spindler Adds … | MORE »

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RESEARCH-BASED ADS, DIRECT MAIL, MOVE VOTERS

Citizens today are increasingly reluctant to sign up for any sort of tax increase, even when the money is destined to support improvements in communities. Yet, for a recent ballot initiative in the Tampa, Fla. … | MORE »

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INTERACTIVE VENTURES

Twin Cities Firm Opens Web Site Karwoski & Courage Public Relations, Minneapolis, unveiled a Web site at http://www.creativepr.com (Karwoski, 612/342-9764)

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MARK THESE DATES

Oct. 21-22: Infocom Group, "Media Relations ’96," New York, 800/959-1059. Oct. 21-23: American Mgt. Ass’n, "PR Strategies for Success," Atlanta, 800/262-9699. Oct. 23: TJFR, "Newsroom Confidential Workshop," Cleveland, 201/444-6061. Oct. 24-26: Business for Social Responsibility, … | MORE »

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NEW VENTURES

dson Moves In With MS&L Andrew Edson & Associates Inc., New York, a corporate and financial PR firm launched earlier this year, has moved into office space of the New York headquarters of Manning, Selvage … | MORE »

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INDUSTRY WRAP UP

PRSA Foundation Plans Studies The PRSA Foundation, a non-profit unit of the Public Relations Society of America, is planning to begin two large research projects. The first is a "credibility index," that will be based … | MORE »

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