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STUDY SHOWS LINK BETWEEN TEENAGE SMOKING AND DRUGS

You may want change your drug PSAs a disturbing link between drug-taking and teenage smoking has been revealed in the U.K. U.K.’s Home Office-sponsored study of more than 4,000 schoolchildren shows hardened young smokers are … | MORE »

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SLEEPERS ARE WAKING UP ON THE WRONG SIDE OF THE BED

Marketers may want to promote better sleep environments for their hospital patients, if recent survey findings are any indication. According to a recent survey of 1,000 adults by Bruskin/Goldring Research for the Better Sleep Council, … | MORE »

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MARKETERS STARTING TO RECOGNIZE IT’S NOT RAINING MEN IN HEALTHCARE

Marketers on the lookout for male patients shouldn’t expect to find them in the their hospital or doctor’s office. A third of the nation’s males nearly 31 million haven’t been in for an exam or … | MORE »

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THE NEWS MONITOR

Looking for a Speaking Gig? Standpoint Inc., a New York-based speaker placement company, is looking for healthcare speakers from strategic consulting firms to present informed positions about various issues including: managed care, disease management, capitation, … | MORE »

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THE NATURAL LOOK OF LEAVES

When marketing executives at the Delor Group, a strategic marketing and design firm in Louisville, Ky., needed an ad to launch a new Diabetes drug, it had to appeal to both patients and healthcare providers. … | MORE »

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‘SLEEPING IN YOUR CLOTHES’ CAMPAIGN LURES STUDENTS

As summer vacation draws to a close, it’s goodbye Mom and Dad and off to school for many incoming college freshmen, and the transition from bedroom to dorm room can be a rocky one. But … | MORE »

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MARK THESE DATES

Dec. 10: Congressional Quarterly, "Working With Congressional Staffs," Washington, D.C., 202/887-8620. Dec. 10: Public Relations Society of America/Int’l Committee, "E. Europe: From Marx to Marketing," Washington, 703/691-9212. Dec. 10: Public Affairs Council, "Public Affairs and … | MORE »

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NEWS: INDUSTRY/AGENCY WRAP-UP

R&R/PBN Embarks on PR Trek The Las Vegas office of R&R/PBN is jumping on the Star Trek bandwagon. The PR firm was tabbed last month to handle the local, national and international PR efforts for … | MORE »

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MEDIA INSIGHT: NATIONAL PUBLIC RADIO

DESKS EDITORS DAYS TO CONTACT/DAYS TO AVOID METHODS COMMENTS Cultural The cultural desk covers art, religion, media, history and race, gender and ethnic issues. Religion, Media: Sharon Green; History, Race, Social Policy: Deborah George; Music, … | MORE »

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SPEAKING OUT: BEWARE OF CONTROVERSIAL CONFERENCE SPEAKERS

Selecting the right speakers to communicate the appropriate messages at your next conference may be one of the most important public relations tasks. Considering that attendees most likely will remember the roster of speakers (only … | MORE »

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