Survey Shows Drs. Prefer Net For Business – Vs. Patient Use If you’re trying to polish up on your online communications skills in the healthcare and physicians arena, it’s more than likely that you’ll be… Continued
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Media Insight: Conde Nast Traveler
October 13th, 1997 by PR NewsConde Nast Traveler 360 Madison Avenue New York, N.Y. 10017-3136; Phone: 212/880-8800 Editor’s Note: With a circulation closing in at nearly 800,000, pitching this consumer pub is clearly worth your while but here’s the caveat:… Continued
How To Prep Your CEO for the Media Spotlight – Or Glare
October 13th, 1997 by PR NewsTurning your CEO and top brass into media savvy spokespeople takes practice, practice and more practice, according to media relations experts. And this practice is best achieved outside of a crisis situation. "Unfortunately, I’m usually… Continued
Survey Shows PR Budgets Growing, Both Internally and Externally
October 13th, 1997 by PR NewsMany corporations today are relying on outsourcing as much as in-house expertise for their PR efforts, with more than one-fifth of companies operating on external and internal budgets that are $250,000-$500,000, according to a recent… Continued
Industry News
October 13th, 1997 by PR NewsNew Deal Bozell Sawyer Miller Hired to Provide PR for Clinton Even though Americans might wonder about the effectiveness of Clinton’s PR given the White Water debacle, the Paula Jones brouhaha and recent debates about… Continued
Public Affairs Performance Self-Assessment
October 13th, 1997 by PR NewsAnswer the following questions "yes" or "no" and check your score. It may also be worthwhile to have the same questions answered by key public affairs customers as a means of cross-validating your answers. Our… Continued
Setting up Shop On the Internet Likely to Include Cust. Relations
October 6th, 1997 by PR NewsAccording to the Direct Marketing Association Inc.’s survey of 1,200 online consumers, based on results from America Online’s [AOL] "Opinion Place" research earlier this year, 58 percent of respondents said they have made an interactive… Continued
Survey Shows Food Safety Increasing Concern
October 6th, 1997 by PR NewsOutsourced PR specialists and corporate communicators for food companies are going to be devoting more time and resources to damage control and reputation management if a new survey holds true, according to CMF&Z Public Relations,… Continued
Media Insight
October 6th, 1997 by PR NewsEditor’s Note: We’re not exaggerating when we tell you that out of the dozens of newsrooms, broadcast centers and TV production boutiques we’ve attempted to gain entree, that this bunch (the paper has a daily… Continued
Thomas Harris Survey Shows PR Budgets on the Rise
October 6th, 1997 by PR NewsThe tide’s turning – and PR’s getting a bigger slice of the financial pie. That’s according to a just-released survey that reveals in-house and agency budgets have increased 30 percent in the past year. The… Continued