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Crisis Tips When Dealing With The Media

September 29th, 1997 by

Although the skill of planning for and handling a crisis rests on a lot more than fancy footwork, when the press comes a-callin’, Kamer-Singer & Associates Inc., San Francisco, holds that crisis management relies on… Continued

The Sell-Side Report: Friend or Foe, It’s an IR Tool Worth Sharpening

September 29th, 1997 by

Analysts’ sell-side reports can be one of the most poignant indicators you have of how the financial community perceives the worth and health of your company. But more importantly, they are a test of the… Continued

Small PR Firm Fishes Big Media Coverage Out of The Recycling Bin

September 22nd, 1997 by

It’s relatively easy to get media coverage for celebrity events, a corporate crisis or even a plane crash. But what do you do when your client asks you to devise a campaign centered on aluminum… Continued

Calendar

September 22nd, 1997 by

September 29: National Investor Relations Institute, "The Nasdaq Stock Market," San Francisco, 703/506-3570. September 30: National Investor Relations Institute, "Managing Shareholder Relations," San Francisco, 703/506-3570. October 1: National Investor Relations Institute, "Issues in Financial Disclosure,"… Continued

From the PR NEWS Files: Bass Ale’s New Campaign

September 22nd, 1997 by

This week, a heavy wooden box – emblazoned with the phrase, "In a world of tireless press conferences and media events, there’s always Bass Ale" – arrived at our newsroom as part of PR boutique… Continued

Market Trends

September 22nd, 1997 by

Seattle: The Area With Most Women-Owned Firms If you’re a female PR exec scouting the country for places where you can flourish, consider these leading regions: Portland, Ore., Seattle, Phoenix, Houston and Nashville (see chart,… Continued

Media Insight: Radio Aahs

September 22nd, 1997 by

Children’s Broadcasting Corp., 724 First Street North, Fourth Floor Minneapolis, Minn. 55401; Phone: 612/926-1280 Editor’s Note: The kids market has really taken off so there are countless ways you can try to get a plug… Continued

How To Assess Your Leadership Skills

September 22nd, 1997 by

DESERT SPRINGS, CALIF. – Do you possess the right leadership skills for your corporate environment? PR pros looking to catapult their careers are often at a loss to confidently answer this pointed questions regardless of… Continued

The Intricacies of Intranets: Control Costs with Long-term Business Plan

September 22nd, 1997 by

If you’re trying to stay ahead of the learning curve when it comes to harnessing interactive technology, managing virtual offices and finding new ways to augment your employee-communications efforts, you need to view intranets as… Continued

Industry News

September 22nd, 1997 by

On the Radar Screen In the Sept. 17 issue of The Washington Post, Burson-Marsteller took a hit when Al Kamen, writer of the "In The Loop" business feature, aimed some of his sarcasm at the… Continued