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BOSTON – The Internet, for PR and marketing professionals, is becoming more functional than flashy, especially for research and development, product launches and even talking to the media. Pharmaceutical companies, for example, are shifting business… Continued

On the Radar Screen: Taco Bell’s Embroiled In Customer Beef With Service Given it’s the era of political correctness, we want to be really careful about passing judgment on this gripe, but we couldn’t refrain… Continued

Selling to Kid "Best Kids Marketing Campaign of 1997" – Deadline: March 16; Healthcare PR & Marketing News "Best PR & Marketing Campaigns of 1997" – Deadline: March 18; Interactive PR & Marketing News "Netty… Continued

On the Cyber PR Scene: Online Museum Planning For Page Exhibit The Museum of Public Relations, http://www.prmuseum.com, which launched at the beginning of November, had about 18,000 hits during its first full month up, according… Continued

The International Monetary Fund’s $57 billion bailout to help repair South Korea’s flagging economy might seem like some much-needed salve, but sources say what this Asian country also needs is an image makeover, and private… Continued

TWA [TWA] Flight 800 goes down. Texaco [TX] executives are accused of racism. Mitsubishi [2694Z] is racked with allegations of sexual harassment by supervisors of its female employees. A sect holes up in a building… Continued

Is the expression "read all about it" about to become a piece of history? Not if the Vienna, Va.-based Newspaper Association of America’s new campaign is successful in re-energizing a medium and an industry that… Continued

Jan. 29: "Inside The Newsroom," Bulldog Reporter and PR Newswire, The Renaissance Hotel, Washington, D.C., 800/959-1059. Jan. 29-30: The DMA 1998 Brand Marketing Conference," Direct Marketing Association, Hyatt Regency O’Hare, Chicago, 212/790-1500; http://www.the-dma.org. Jan. 29-30:… Continued

The deadline for the Medical Marketing Association’s Annual In-Awe Awards is Feb. 6. It was incorrect in the "1998 Calendar of PR & Marketing Events."

E-Mail Survey: PR Pros: Offbase When They Rely on Electronic Routes? Snail mail isn’t as dreaded as PR pros might think, according to the results of a survey by Thomas Rankin Associates. The East Greenwich,… Continued