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PRSA CHAPTER MAKES DONATION

The Minnesota Chapter of the Public Relations Society of America and Minneapolis-based PR house Padilla Speer Beardsley each donated – on Feb. 20 – $500 to the Neighborhood Involvement Program in Minneapolis. NIP is a … | MORE »

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MEDIA INSIGHT:

Dateline NBC 30 Rockefeller Plaza New York, N.Y. 10112 Phone: 212/664-7501 Editor’s Note: Dateline will likely be one of the most difficult editorial operations you’ll ever seek to influence because of the number of producers … | MORE »

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PUBLIC PERCEPTION PUTS SOME COS. IN DRIVER’S SEAT, OTHERS IN HOT SEAT

It’s no surprise that political correctness has become part of what drives the economic engine of corporate America. But as marketplace competition gets stiffer, PR professionals are finding out that managing public perception will become … | MORE »

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COMMUNITY IMMERSION: THE FINE LINE OF PUBLIC AFFAIRS

Good public affairs basically hinges on one thing: balance. The task for PR firms heading public affairs programs is that they must become immersed enough in the issues they lobby for – or the communities … | MORE »

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NEW WAVE OF PR: WEB FREEBIES TURN HEADS ON INTERNET

PR practitioners have found that "some things in life are free," as traditional advertising methods and tactics such as offering free samples become wildly successful on the Web. For example, account executives at Ketchum Public … | MORE »

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KOVAK-LIKLY OPENS IN CONNECTICUT AND N.Y.

A new PR house, Kovak-Likly Communications, has opened its doors at 387 Danbury Road in Wilton, Conn., and at 300 Park Avenue in New York City. The agency, which will provide consumer, healthcare and corporate … | MORE »

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STACKIG PR OPENS PA. OFFICE

Stackig Advertising & PR, McLean, Va., opened an office in Malvern, Pa. Feb. 21. Heading the fledgling operation are account supervisors Nicole Vignec and Karen Higgins. The address is: 7 Great Valley Parkway, Second Floor, … | MORE »

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PR FIRM MIXES PERSONAL TOUCH WITH NO-FLUFF APPROACH

It’s difficult enough to get reporters to hear you out, but what about dropping in unannounced at their offices to hand-deliver press kits? Such an approach, though not widely employed, worked for New York-based PR … | MORE »

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PR FIRMS ASK USERS: WHAT WOULD YOU DO IF…

Among the countless PR forums, directories, firm listings and links on the World Wide Web, having a site that stands out, that challenges users and even teaches them a thing or two is something to … | MORE »

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PR RESOURCES ON THE WEB

Following are some Web sites to help you find spokespeople, experts and news media. The commercial Internet site for an editorial services firm called EditPros provides an e-mail directory of business news media at http://www.editpros.com/media.html.Broadcast … | MORE »

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