Subscription Content


avatar

SURVIVING IN AN ERA OF DOWNSIZING REQUIRES ADAPTING TO NEW RULES

In this week’s Colleague To Colleague, Healthcare PR & Marketing News discusses downsizing and the effects on PR staff. Michael Turner, director of public relations at the Jewish Home for the Aging of Los Angeles … | MORE »

Comments Off

avatar

CANCER PATIENTS IN RURAL AREAS REQUIRE URBAN OUTREACH

The rural population is more vulnerable to cancer than the general population, according to recent statistics, and yet proper care often is not available locally. By creating an outreach alliance program guided by service delivery … | MORE »

Comments Off

avatar

SEASONAL STOCK: A CASE FOR CORPORATE GIVING

The holidays are rapidly approaching –the giveaway is the decorations that are going up in stores around my neighborhood, and I’m almost positive that this year they began appearing prior to Columbus Day. For healthcare … | MORE »

Comments Off

avatar

ADVERTISING ABSTRACT: HOSPITAL IN SEARCH OF….PATIENTS

When advertising executives at First Strategic Group in Whittier, Calif., wanted to draw attention to its client’s health information line as well as differentiate Ohio Valley Hospital from its more conservative, Catholic competitor — they … | MORE »

Comments Off

avatar

VYTRA HEALTHCARE TRIES NEW MARKETING APPROACH

Vytra Healthcare, the first healthcare plan on Long Island with a network of independent practice physicians, announced this week the introduction of a radically new marketing approach for encouraging its members to adopt healthier lifestyles. … | MORE »

Comments Off

avatar

THE VIRTUAL MEETING MAKES SHARING DOCUMENTS EASIER

Remember the days when everyone worked together at the same time in the same office? "Document sharing" was easy — a group of people would sit around a conference table and all look at a … | MORE »

Comments Off

avatar

MARK THESE DATES

Nov. 11-13: American Management Ass’n, "PR Strategies for Success," New York, 800/262-9699. Nov. 13: Southwest Newswire, "Using Newswires," Austin, 713/465-2203. Nov. 13: PR Seminars, "Washington PR & News Media Seminar," Washington, D.C., 301/460-4472. Nov. 13-15: … | MORE »

Comments Off

avatar

NEWS/INDUSTRY WRAP-UP

New Companies/Ventures Ackermann Public Relations & Marketing, a full-service public relations firm, has opened a Dallas office in the Arlington section of the Metroplex. Ackermann first entered the Dallas market last spring and now serves … | MORE »

Comments Off

avatar

BOMBING TAPE FOCUSES ON FIREFIGHTERS EFFORTS IN OKLAHOMA

Last year’s greatest heroes were undoubtedly the firefighters who participated in the search and rescue mission of the country’s single largest act of terrorism, the April 19, 1995, Oklahoma City bombing of the Murrah Federal … | MORE »

Comments Off

avatar

BIZARRE PR: COMPANIES ARE ‘HAMMING’ FOR MEDIA ATTENTION

PR agency Access Communications recently spent $1,600 (shipping costs included) to send out 200 hams to editors nationwide who cover the gaming industry. The press package –complete with a jingle about "editors eating pork" –certainly … | MORE »

Comments Off