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Best PR Campaign: Yale-New Haven Hospital Writes New Chapter With Kids’ Book

April 17th, 1997 by

Campaign: "Now I Know Better: Kids Tell Kids About Safety" Company: Yale-New Haven Hospital (New Haven, 203/785-2488) Campaign Budget: $50,000 (represents 12% of yearly PR budget) To distinguish Yale-New Haven’s emergency pediatric center as the… Continued

Creating A Hotline To Journalists

April 14th, 1997 by

With all the Internet and related technology products in the marketplace, it’s a PR challenge to have yours stand out in a swarm of thousands. But one Upper Montclair, N.J.-based PR company, The Bender-Hammerling Group… Continued

1997 Big Apple Awards Winners

April 14th, 1997 by

The New York Chapter of the Public Relations Society of America last week provided PR NEWS with the 1997 winners of the Big Apple Awards. The only winner not yet disclosed is the "Best of… Continued

Industry Wrap-Up

April 14th, 1997 by

Awards Edelman Claims Marcom Internet PR Award Edelman PR Worldwide’s interactive division in Chicago was awarded Best PR on the Internet at the 6th Annual Marcom Awards April 7 during the National Association of Broadcasters… Continued

Expansions/Address Changes

April 14th, 1997 by

Technology communications agency FitzGerald Communications Inc. opened April 7 a Santa Clara, Calif. office. The address is: Techmart Building, 5201 Great America Parkway, Suite 320, Santa Clara, Calif. 95054; phone: 408/562-6324; fax: 408/562-6323. The PR… Continued

Omnicom Signs Letter Of Intent To Buy Fleishman-Hillard

April 14th, 1997 by

The Omnicom Group Inc., New York, which already owns Porter Novelli and Ketchum PR, entered into a letter of intent April 9 to buy Fleishman-Hillard to "create the largest global PR group." Omnicom, a worldwide… Continued

Postal Service Targets Employees With New Communication Systems

April 14th, 1997 by

The U.S. Postal Service’s $9.1 million project that will bring TV monitors to 380 USPS locations is more than a venture into progressive employee communications. It’s proof that if you don’t become the lead messenger… Continued

Betting On Electronic Delivery To Reach Shareholders

April 14th, 1997 by

Investor relations professionals seeking ways to reach shareholders and others with financial interests are turning to the Interet, according to a recent benchmark study. The study, "Corporate Communications Benchmark 1997," reveals that more than 50… Continued

PR & Marketing Calendar

April 14th, 1997 by

April 15-18: The Center for Corporate Community Relations, "Institute on Corporate Community Relations," Boston, 617/552-4545. April 17-19: American Marketing Association, "International Collegiate Conference," New Orleans, 312/648-0536. April 17-18: The Conference Board, "The 1997 Corporate Communications… Continued

PR People: New Hires/Promotions

April 14th, 1997 by

Nan Johnson joins Edelmann Scott Inc., Richmond, Va., as a senior account executive. Johnson was manager of communications for the Christian Children’s Fund, Richmond, Va. (Edelmann Scott, 804/643-1931) Eisbrenner Public Relations, Troy, Mich., hired John… Continued