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POLISH PARTNERSHIP

Manning, Selvage and Lee, New York, has partnered with United Public Relations, Poland. (Manning, 212/213-7025)

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SEARS USES TRAVELING CARD TO PROMOTE ITSELF, DISNEY RESORT

When the Walt Disney World Resort’s silver anniversary approached, Sears, Roebuck & Co. [S] decided to do something special –partner with them and share in their celebration. Sears and Donnellon Public Relations, both located outside … | MORE »

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NEW ADDRESS/NEW FIRM

New York-based Creamer Dickson Basford has moved from Broadway to Hudson Street. The company’s new address is: 350 Hudson Street, 5th Floor, New York, N.Y. 10014; 212/367-6800. Ray Carmichael, long-time head of the Chicago office … | MORE »

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MEDIA INSIGHT

SECTION PRODUCERS DAYS TO CONTACT/DAYS TO AVOID METHODS COMMENTS News Covers breaking news and events with a focus on how and why celebrities and others with high profiles are making headlines. Coordinating News Producer: Carin … | MORE »

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SHANDWICK’S KLINE RESIGNS

Richard Kline has resigned as president of Shandwick USA, based in New York, and will be replaced by Scott Meyer, a 25-year veteran and founding partner of Shandwick Minneapolis. Meyer will serve as managing director … | MORE »

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THE NEW YORK POST’S PAGE SIX –EXPLAINED

Manhattan’s preeminent gossip column, The New York Post’s Page Six, edited by "Big Apple" daily war veteran Richard Johnson, occupies a precious if sometimes puzzling place in the hearts of top American publicists and PR … | MORE »

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ASSOCIATION REVISES ETHICS CODE

PR professionals immersed in investment management issues and services should take note that the Association for Investment Management and Research (AIMR) has revised its Code of Ethics and Standards of Professional Conduct. The new ethical … | MORE »

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PENTAGON BACKS OUT OF PR DEAL

The Pentagon has scrapped plans to get help from a PR executive who was to advise the branch on how to repair its image and handle publicity surrounding questions about the mysterious soldiers’ illness blamed … | MORE »

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DICTIONARY FOR PR PROFESSIONALS

For PR practitioners who want another tool to help them do their jobs better, consider picking up "Webster’s New World Dictionary of Media and Communications." The book was written by Richard Weiner and is being … | MORE »

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PRE-SHOW HOMEWORK YIELDS RESULTS

Your company has spent thousands of dollars, maybe more, in getting prime space on the trade show floor. If your plan is to get there and then launch a well-executed, multi-pronged PR approach, think again. … | MORE »

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