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AVOIDING THE PERILS OF COMPARATIVE ADVERTISING

Today, it is not just headache remedies and beverage companies that engage in comparative advertising. Many companies in the healthcare industry, including hospitals, HMOs and health insurers, engage in such print and media ad campaigns. … | MORE »

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SOFTWARE PUBLISHER’S ASSOCIATION’S LEGAL MOVES PUT IT IN PR SPOTLIGHT

In the 1,600 actions the Software Publishers Association has had a hand in since its inception in 1984, its recent lawsuits against Internet Service Providers and end users over copyright infringement is one of its … | MORE »

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APPOINTMENTS/HIRES/CORPORATE

Mitsubishi Motor Sales of America, which has opened a PR office in the Detroit area on Oct. 18, has promoted Kim Custer to director of public affairs and corporate communications. Other members of the new … | MORE »

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NEWS/ AGENCY UPDATE

Schwartz Communications Inc., a high-tech public relations agency headquartered in Wellesley, Mass., was named by Inc. Magazine to the 1996 Inc. 500 list of America’s fastest-growing, private companies. Schwartz’s 876 percent revenue growth over the … | MORE »

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CALMING MEDIA AND PUBLIC CONCERNS DURING SAFETY CRISIS

For a PR firm, it’s one thing (a good thing) to be flooded with client calls. It’s quite another (a challenging thing) to be approached by a client desperate to stave off negative publicity about … | MORE »

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MARK THESE DATES

Nov. 5-7: Promotion Marketing Ass’n of America, "Basics of Promotion Marketing," Los Angeles, 212/420-1100. Nov. 5-8: Center for Corporate Community Relations, "Program Evaluation," Boston, 617/552-2555. Nov. 6: W. Glen Communications/New Media Forum, "Target Audiences Via … | MORE »

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NEWS/INDUSTRY WRAP UP

TV Newsrooms Up Their Staffs More than three out of four TV newsrooms increased their staffs in 1996, according to the News/Broadcast Network Inc., a public relations services company which has satellite windows to radio … | MORE »

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GREEN BAY PACKERS PRESIDENT FOLLOWS THE PATH OF PR

Few PR executives ever rise to the top spot in their companies. One PR veteran who has, however, is Bob Harlan, president and CEO of the Green Bay Packers football team in Green Bay, Wis. … | MORE »

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PR FIRMS FIND VALUE IN PHILANTHROPY

An effective marketing and public relations campaign, often running into millions of dollars, can skim funds from any company’s coffers. But fiscally wise, as well as business savvy, PR firms and the clients they represent … | MORE »

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PR NEWS WELCOMES NEW EDITOR

PR NEWS welcomes Debra Murphey as its new editor. Debra comes to PR NEWS from our sister publication New Media Week. Tom Moore, who has been editor for the past five years, will contribute to … | MORE »

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