Subscription Content


avatar

Fast Facts: Cyber PR

A surprising number of communication execs do not have external e-mail and their companies do not have a corporate intranet. That’s according to the "Corporate Communications Benchmark 1997" study – based on responses from communication … | MORE »

Comments Off

avatar

News: Industry Wrap-Up

Online Middleberg Launches Online Unit Middleberg & Associates, New York, launched March 31 its new online unit, Middleberg Interactive, to serve clients relying on new technologies and interactive communications. The new division will provide online … | MORE »

Comments Off

avatar

Media Insight: Los Angeles Times

Times Mirror Square Los Angeles, Calif. 90053 Phone: 213/237-5000 Editor’s Note: The L.A. Times is the toughest media oulet we’ve tried to penetrate thus far. Getting editors’ phone numbers is like pulling teeth. Also, once … | MORE »

Comments Off

avatar

Food Lion Continues To Defend Its PR

Without question, one of the most highly publicized and closely watched lawsuits of late has been Food Lion and ABC’s ongoing battle over an ABC report about conditions in Food Lion stores based on journalists … | MORE »

Comments Off

avatar

How Ir Executives Help Small Cap Cos. Compete In The Stock Market Game

Out of all the publicly traded companies selling off stock to individual and institutional investors, vying for investors’ money and the media’s attention, how can the small fish survive in the sea of Wall Street … | MORE »

Comments Off

avatar

From The PR News Files

Here’s a PR campaign we thought was an impressive feat, pun intended. To coincide with the annual conference of the National Association of Broadcaster (which opens today in Las Vegas), Los Angeles PR agency Skip … | MORE »

Comments Off

avatar

Technology: Master It, Use It – Don’t Be Mastered

Can you remember the days before e-mail? Pagers? Computer spell-check? It seems like ages ago, but really, these technology tools became mainstream only within the past three to four years. While PR professionals are glad … | MORE »

Comments Off

avatar

News Monitor

NCI Makes Latest Mammography Recommendation For those of you trying to keep track of the ongoing debate about the need for mammograms for women in their 40′s, the National Cancer Institute, a department of the … | MORE »

Comments Off

avatar

Hospital Finds Video Unique Approach To Annual Report

At Sarasota Memorial Hospital, a picture – or rather 30 minutes worth of pictures on video – was worth more than all the words in the typical institutional annual report. The award-winning video, produced to … | MORE »

Comments Off

avatar

Calendar

June 11-13: The Ninth National Conference of Physician Referral and Health Information Services. Physician Referral & Health Information Update. Atlanta; 404/377-6131. June 16-19: Disease Management Congress: Effective Disease Prevention & Health Promotion Strategies. National Managed … | MORE »

Comments Off