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Market Trends

October 13th, 1997 by

Survey Shows Drs. Prefer Net For Business – Vs. Patient Use If you’re trying to polish up on your online communications skills in the healthcare and physicians arena, it’s more than likely that you’ll be… Continued

Media Insight: Conde Nast Traveler

October 13th, 1997 by

Conde Nast Traveler 360 Madison Avenue New York, N.Y. 10017-3136; Phone: 212/880-8800 Editor’s Note: With a circulation closing in at nearly 800,000, pitching this consumer pub is clearly worth your while but here’s the caveat:… Continued

How To Prep Your CEO for the Media Spotlight – Or Glare

October 13th, 1997 by

Turning your CEO and top brass into media savvy spokespeople takes practice, practice and more practice, according to media relations experts. And this practice is best achieved outside of a crisis situation. "Unfortunately, I’m usually… Continued

Survey Shows PR Budgets Growing, Both Internally and Externally

October 13th, 1997 by

Many corporations today are relying on outsourcing as much as in-house expertise for their PR efforts, with more than one-fifth of companies operating on external and internal budgets that are $250,000-$500,000, according to a recent… Continued

Industry News

October 13th, 1997 by

New Deal Bozell Sawyer Miller Hired to Provide PR for Clinton Even though Americans might wonder about the effectiveness of Clinton’s PR given the White Water debacle, the Paula Jones brouhaha and recent debates about… Continued

Public Affairs Performance Self-Assessment

October 13th, 1997 by

Answer the following questions "yes" or "no" and check your score. It may also be worthwhile to have the same questions answered by key public affairs customers as a means of cross-validating your answers. Our… Continued

Setting up Shop On the Internet Likely to Include Cust. Relations

October 6th, 1997 by

According to the Direct Marketing Association Inc.’s survey of 1,200 online consumers, based on results from America Online’s [AOL] "Opinion Place" research earlier this year, 58 percent of respondents said they have made an interactive… Continued

Survey Shows Food Safety Increasing Concern

October 6th, 1997 by

Outsourced PR specialists and corporate communicators for food companies are going to be devoting more time and resources to damage control and reputation management if a new survey holds true, according to CMF&Z Public Relations,… Continued

Media Insight

October 6th, 1997 by

Editor’s Note: We’re not exaggerating when we tell you that out of the dozens of newsrooms, broadcast centers and TV production boutiques we’ve attempted to gain entree, that this bunch (the paper has a daily… Continued

Thomas Harris Survey Shows PR Budgets on the Rise

October 6th, 1997 by

The tide’s turning – and PR’s getting a bigger slice of the financial pie. That’s according to a just-released survey that reveals in-house and agency budgets have increased 30 percent in the past year. The… Continued