Subscription Content

Planning On A Collaboration of Multiple Departments

May 15th, 1997 by

The debate over the integration of marketing and public relations continues to rage at professional association meetings and columns in trade publications, usually focusing on the organization chart and who will report to whom. Too… Continued

Tips For Creating Interactive Exhibits

May 15th, 1997 by

George Feehan, president of GWF Associates, specializing in interactive educational programs, says, "Content is definitely the most important aspect of an exhibit booth presentation. Virtual Reality and 3-D technologies help increase attendees reaction to information,… Continued

Going To The Outer Limits To Launch Products At Trade Shows

May 15th, 1997 by

Healthcare marketers are finding that in order to successfully launch products at tradeshows, their exhibits have to soar to new interactive realms. Getting healthcare professionals to cross that carpet barrier into your booth, now more… Continued

Birthing Centers: The Latest Push

May 15th, 1997 by

For more and more low-risk pregnant women, the doctor is the last person they call when labor pains strike. Call it managed care backlash to drive-through deliveries. Call it 1920s nostalgia for the ultimate in… Continued

Soaring Midwifery Trend Delivers ‘More For Less’ Marketing Opportunities

May 15th, 1997 by

Hospitals around the country, especially throughout the West Coast, New York, Texas and Florida, are responding to a growing midwifery trend with renewed marketing interest and financial commitment. Since 1975, the number of certified nurse-midwife… Continued

On The Pulse: Trends & Surveys In the Healthcare Industry

May 15th, 1997 by

DTC Ads Redefine Doctor-Patient Relationships Encouraging consumers to become advocates of their own healthcare, Direct-to-Consumer (DTC) ads are impacting the relationships among patients with physicians, pharmaceutical manufacturers, and healthcare payers, according to a newstudy by… Continued

The News Monitor

May 15th, 1997 by

Marketing Campaigns Buses Drive Latest Maternity Care Campaign The savvy marketers at the Seattle-based Swedish’s Childbirth Center decided to stop traffic with a larger-than-life adorable baby campaign plastered on a local bus. Four-color, enormous depictions… Continued

Ad Abstract: Hospital Preempts Competition With Specialty Campaigns

May 15th, 1997 by

University Hospital, in the midst of a sleepy advertising in Syracuse, N.Y. market, shook things up with an ad campaign that made them competitive with out-of-state hospitals. As the region’s only Level I trauma center,… Continued

Case Study No. 111 – Danbury Hospital: Robots Deliver Fun To Hospital (And They Never Call in Sick)

May 15th, 1997 by

Roscoe and Rosie don’t have time for coffee breaks, a lunch hour or idol conversation. You couldn’t find two more faithful employees. There’s no such thing as working overtime when your typical work day is… Continued

News Briefs

May 12th, 1997 by

New Healthcare PR Firm A new PR company called HealthCounsel has been developed by two principals of William Silverman & Company, Cleveland. The new venture, based in the Cleveland office, will be headed by Diane… Continued