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AOL TRYING TO GET ONLINE WITH BETTER PR, CUSTOMER RELATIONS

While a marketing effort to provide an all-you-can-eat online service had online enthusiasts virtually ravenous over the prospect, America Online [AOL] is now in the unusual situation of having too many people at the buffet … | MORE »

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APPOINTMENTS AND HIRES

ASAE Names New Vice President of Government Affairs James L. Clarke was named VP of government affairs Jan. 14 for the American Society of Association Executives, Washington, D.C. Clarke, who replaces Robert Boege who left … | MORE »

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PR CAMPAIGN HERALDED FOR WINNING OVER PUBLIC WITH FACTS

It’s not very often that a PR campaign is viewed as a success from every vantage point – from the perspective of the agency, the client, the media, the public and the trade it’s aimed … | MORE »

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MARK THESE DATES

January 27: International Public Relations Association, "Inauguration of IPRA President-Elect, Roger Hayes and Presentation of President’s Award to Vice-President, Al Gore," Washington, DC, 011-44-181-481-7634/5. January 27: Congressional Quarterly, Inc., "Understanding Congress(UC)," Washington, D.C., 202/887-8620. January … | MORE »

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INDUSTRY WRAP-UP

Agencies Strengthen Their Operations with New Ventures MWW/Strategic Communications, East Rutherford, N.J., acquired Chicago-based Agenda Communications on Jan. 16. The 10-person agency will be renamed MWW/Agenda and will maintain its offices in downtown Chicago as … | MORE »

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MEDIA INSIGHT

Time Magazine: Editor’s Note: Okay, so we know that writers at Time magazine, because of its tireless political coverage and its business content, have earned a reputation for knowing all the news — but make … | MORE »

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PR PRACTITIONERS SLOWLY WEAVING THEIR WAY ONTO THE WEB

The Internet undoubtedly has great potential for the PR industry, but sometimes that very potential is overwhelming. Large corporations have found that the Internet is the perfect way to communicate messages, objectives and projects to … | MORE »

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MARK THESE DATES

Feb. 26-28 -IABC and Ragan Communications will hold the 1997 "Health Care Communicators Conference." Washington, D.C. 800/878-5331. March 23-26 – The 1997 Annual Conference of the Alliance for Healthcare Strategy and Marketing. San Francisco, Calif. … | MORE »

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DEFEND YOUR DRUG –TIPS FOR DEFENSE OF AN ESTABLISHED MEDICAL PRODUCT

1. PREEMPT safety concerns by assuring healthcare professional and patient groups, the FDA and other key governmental officials and the general public that the company will review all mesial evidence and cooperate with the FDA. … | MORE »

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CAMPAIGN FOCUSES ON EDUCATING PUBLIC – NOT SELLING A BRAND

When the New York-based PR shop Noonan/Russo Communications was vying in January 1995 to win an account to promote a drug manufactured by Rhone-Poulenc Rorer to treat bed wetting, those who worked on the competitive … | MORE »

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