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Market Research: Reporters Prefer E-mail Information Over Releases

August 18th, 1997 by

A recent survey by Waggener Edstrom proves that journalists covering technology are becoming increasingly tired of paper and are starting to prefer that information comes their way by e-mail. But most noteworthy was that journalists… Continued

Getting Share of Mind with Op-Eds that Push the Envelope

August 18th, 1997 by

For timely, provocative, push-the-envelope client exposure, ink in the op-ed pages of newspapers can punch up almost any PR campaign. But such "sounding board" communications opportunities are often overlooked by PR professionals, according to Marilyn… Continued

Not Just Eye Candy: Kiosks Help You Take Your Messages to the Masses

August 18th, 1997 by

As interactive kiosks become an increasingly important part of integrated communications, PR professionals will play a crucial rule in ensuring that this marketing tool isn’t merely eye candy – but that there is a message… Continued

The ‘SWOT’ Analysis is the Critical First Step Toward a Success-Driven Plan

August 18th, 1997 by

I was lucky. The first time I was exposed to an actual SWOT (Strengths-Weaknesses-Opportunities-Threats) analysis in action was for and with a Fortune 100 client as a full-fledged member of the integrated marketing communications (IMC)… Continued

Case Study No. 2960: SMTs

August 18th, 1997 by

NEA Uses Satellite Media Tour to School the Press on Issues It’s a rule of thumb in PR that if you reach the media and get them to listen to your message, then part of… Continued

PR & Marketing Calendar

August 18th, 1997 by

September 18: Public Affairs Council, "Measuring the Value of Public Affairs," Arlington, Va., 202/872-1790. September 18-19: Effective Communications Group, "Advanced Writing & Interviewing Workshop," San Francisco, 201/444-3147. September 19: Public Affairs Council, "Benchmarking Public Affairs,"… Continued

News: Industry Wrap-Up

August 18th, 1997 by

On The Radar Screen UPS Uses its Web Site To Reach Media During Crisis Even though UPS and Teamsters union officials had reached a stalemate during mediation talks (as of PR NEWS’ press time Aug.… Continued

Media Insight: Bloomberg News

August 18th, 1997 by

499 Park Avenue New York, N.Y. 10022 Phone: 212/318-2300 Editor’s Note: Because of its reputation and the scope of the business news it covers (overseas, emerging, initial public offerings, technology and institutional investors), it’s worth… Continued

From the PR NEWS Files: A Brief Pitch

August 18th, 1997 by

We’re giving kudos to Laughlin/Constable for two great press kits that came across our desks this week. Here’s a brief and amusing look at the first: For a promotion the firm’s working on for client… Continued

Market Research: Sunny Outlook For Graduates In Communications, Journalism

August 11th, 1997 by

On both the salary and employment fronts, findings from a new survey of college graduates should be good news for those in a corporate communications department or at an agency. Ohio State University’s 1996 Annual… Continued