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NEWS: INDUSTRY WRAP-UP

PRSA to Celebrate 50 Years by Launching Community Programs The Public Relations Society of America, New York, is celebrating its 50th anniversary by encouraging individual PRSA chapters to spearhead community-involvement programs that promote PR as … | MORE »

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MEDIA INSIGHT: Wall Street Journal

200 Liberty Street New York, N.Y. 10281-1003 Phone: 212/416-2000 Editor’s Note: Here’s a daily dose of good news: Even though most PR practitioners might think it’s ivory-tower journalism when it comes to The Wall Street … | MORE »

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PR PEOPLE: NEW APPOINTMENTS

Myers to Chair PRSA Executive Committee Gary Myers, executive VP of Morgan & Myers, Jefferson, Wis., has been elected chair of the Executive Committee of the Public Relations Society of America’s Counselors Academy. Established in … | MORE »

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‘APPEARANCE MEDICINE’: THE ARTFUL PITCHING OF PLASTIC SURGERY

NEW YORK – Manhattan plastic surgeons are increasingly seeking public relations counsel to enhance their reputations and generate leads. In return, the PR industry is realizing a financial windfall. Consider, for example, that top New … | MORE »

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STUDY SHOWS IR METHODS SUCH AS CALLS, REPORTS PREFERRED OVER NET

Despite the inroads the Internet has made in PR, new findings from a study conducted by a New York marcom house show that in investor relations, annual reports, faxes and mailed press releases are used … | MORE »

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IMAGE PATROL: MATTEL AND NABISCO

Out Of the Mouths of Babes: Even Little Ones Have Impact In this issue, the Image Patrol points out just how important customers of all ages can be to a company’s corporate image. First a … | MORE »

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MARK THESED DATES

February 10-11: BDS Sponsorship/Hollis, "The 9th Annual Sponsorship Conference," London, 011-44-1-71-240-3252. February 10-11: Effective Communications Group, "Advanced Writing & Interviewing Workshop," Atlanta, 201/444-3147. February 11: PRSA National Capital Chapter, "When Your Crisis Hits, Will You … | MORE »

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INDUSTRY WRAP-UP

Communication Companies Enter into Partnerships Public Communications/West, Santa Fe, Calif., combined last month its high-tech marcom firm with advertising agency Zerovnik & Co., Upland, Calif. PC/W brought Greg Zerovnik on board as vice president, executive … | MORE »

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MEDIA INSIGHT: WTOP RADIO

Editor’s Note: Generally, we’ve found that radio journalists are more willing — than most print and TV newshounds — to speak with us about how PR practitioners should make pitches. The key for radio is … | MORE »

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GAVIN ANDERSON MOVES INTO GROWING SINGAPORE MARKET

This article is the first in a monthly installment on global PR and marketing. This week, we focus on an American firm’s venture into Singapore. Next month, we’ll bring you coverage of the PR marketplace … | MORE »

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