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MILLSPORTS INKS FOUR-YEAR DEAL: WITH USA TRACK & FIELD

In the realm of long-term agreements, Millsport L.L.C., a sports marketing agency based in Stamford, Conn., has hit a winner. Last month, Millsports was retained by USA Track & Field sports organization to provide sponsorship … | MORE »

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MARK THESE DATES: PR NEWS

January 14: New York Women in Communications Inc., "Nothing is Wasted: Changing Streams in Mid-Career," New York, 212/661-4737. January 15-16: International Quality & Productivity Center, "Restructuring Internal Communication to Drive Radical Change," San Francisco, 800/420-2145. … | MORE »

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BW CONNECT HELPS PR PROS: PLACING RELEASES ONLINE

In the long line of recent technology-enhanced job tools making PR practitioners’ lives a tad bit easier, comes this: At the close of last year, Business Wire unveiled its BW Connect, a software system which … | MORE »

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FORMER KETCHUM VPS OPEN D.C., GOVERNMENT, PUBLIC AFFAIRS OFFICE

As the theater of players trying to influence public policy continues to grow, three PR executives – all former executives with Bailey & Robinson which was acquired by Ketchum Public Relations nearly five years ago … | MORE »

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POLITICALLY CORRECT EMPLOYEE RELATIONS: HOLIDAY CHOICES

As quality-of-life issues become more prevalent in the workforce, one marcom company is looking at holidays in 1997 in a new way: Stamford, Conn.-based Marquardt & Roche is allowing its employees to select what 11 … | MORE »

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CONE EXPANDS CAUSE-RELATED MARKETING WITH NEW TEAM

Boston’s Cone Communications is increasing its cause-related marketing practice by appointing a senior director, Mark Feldman, and an account manager, Risa Sherman. The team was created to help Cone expand its expertise and capabilities as … | MORE »

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GAVIN ANDERSON & CO. ACQUIRES MCDONOUGH & ASSOCIATES

Gavin Anderson & Company, the U.S. subsidiary of corporate and financial comunications consulting firm Gavin Anderson & Company Worldwide Inc., recently acquired McDonough & Associates. Both firms are based in New York City. As part … | MORE »

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BOHLE COMPANY OPENS SATELLITE OFFICE IN SAN FRANCISCO

On Jan. 7, The Bohle Company, a technology PR firm headquartered in Los Angeles, opened a satellite office in San Francisco. The new business, at 545 Sansom St., Suite 800, will work with clients in … | MORE »

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TOY COMPANY REENTERS MARKET WITH STRONG MEDIA CAMPAIGN

After a prolonged absence from the kids’ toy market, Meccano, Inc., makers of Erector Set construction toys, had a public relations task with an unusual urgency. The Paris-based company had been absent from the U.S … | MORE »

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MEDIA RELATIONS STILL A SHARP THORN IN INDUSTRY’S SIDE

In the ongoing war between PR and the press lie the everyday battles that set media relations efforts back a notch. Take, for example, the case of Associated Press radio news reporter Margie Szaroleta, who … | MORE »

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