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News: Industry Wrap-Up

May 5th, 1997 by

On The International Front Manning, Selvage & Lee Adds Three Manning, Selvage & Lee, New York, has added three consultancies in Central and Eastern Europe to its international affiliate network. The firms are Promaco Public… Continued

Media Insight: Better Homes & Gardens

May 5th, 1997 by

1716 Locust Street, Des Moines, IA 50309-3038; Phone: 515/284-3000 Editor’s Note: The key to establishing a rapport with editorial staffers or their assistants at Better Homes & Gardens can be summed up in two words:… Continued

How To Forge & Manage Powerful Partnerships In Managed Care

May 1st, 1997 by

More and more healthcare organizations are finding that collaborative unions can be the ticket to impacting positive change with physicians, providers and patients. In fact, managed care has compelled all facets of healthcare to appreciate… Continued

On The Pulse: Trends & Surveys in the Healthcare Industry

May 1st, 1997 by

Mammography Debates Do Not Influence Screening Decision For Women and Doctors Despite the recent hullabaloo over when mammography screenings should be done, consumers and clinicians are still not swayed, according to a recent Medscape study… Continued

The News Monitor

May 1st, 1997 by

Awards Maureen Regan Named HBA’s 1997 Woman of Year As the first woman to be appointed president of a major healthcare agency, Maureen Regan’s trailblazing industry credentials made her a shoo-in for the Healthcare Businesswomen’s… Continued

Case Study No. 110: Baystate Health Systems

May 1st, 1997 by

Communications Strategy Reaches Spectrum of Employees Baystate Health Systems, Inc. had just devised a markedly different way for employees to report and keep track of their sick and vacation days, and needed to communicate the… Continued

Ethical Considerations in Managed Care: Creating A Sound Program, And Living Up To It

May 1st, 1997 by

Recently we caught up with James V. Springrose, M.D., medical director of CIGNA HealthCare Mid-Atlantic in Hartford, Conn., to gauge his thoughts on how the managed care balancing act should weigh in on healthcare ethics… Continued

Did You Know?

May 1st, 1997 by

13% of U.S population stayed in a hospital overnight last year. Of those who stayed overnight, 3% stayed 7 nights or more; 4% stayed 3 to 6 nights; and 6% stayed 1 to 2 nights.… Continued

Marketing/PR’s Evolving Role In Reeling In Healthcare Information On Internet

May 1st, 1997 by

Marketers and others engaged in Internet marketing have opened a sort of Pandora’s Box on exactly what should be done to ensure quality healthcare information on the Internet. Imagine a consumer who has just been… Continued

PR People: New Hires, Promotions

April 28th, 1997 by

HFS Inc., Parsippany, N.J., has appointed Elliot Bloom VP of corporate communications. Bloom replaces Jane Baxter Lynn who is leaving HFS to start her own communications business. (HFS, 201/3595110) Cheryl Crispen has been promoted from… Continued