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Stroke Group Takes Clinical/PR Approach to Accelerating Awareness

October 30th, 1997 by

To change the hopeless perception of medical care for stroke by the public and the provider community, the National Stroke Association (NSA) took a grassroots task force approach that pulls together two vital forces: PR… Continued

New Intranet Service Integrates Patient Care, Education

October 30th, 1997 by

A national health science publisher and subsidiary of The Times Mirror Company, debuted its new "Mosby’s Patient CareLink" online program to support point-of-care provider initiatives, last week at the American Medical Informatics Association convention in… Continued

How to Rebuild Community Relationships with Opinion Leaders

October 30th, 1997 by

Whether your hospital is a part of a regional or national system, being merged or acquired, ultimately its success hinges on community relations. For decades, healthcare organizations (HCOs), traded on this in a positive way,… Continued

New Report Gives 13 HMOs Honor Roll Status

October 30th, 1997 by

The Sachs Group, a healthcare information provider based in Evanston, Ill., has identified 13 health plans that make the grade for member satisfaction through its Sachs HMO Honor Roll analysis report. Choicecare Health Plans, Inc… Continued

Hitting ‘Second Wave’ of Web Marketing

October 30th, 1997 by

DALLAS – By now healthcare marketers are sold on the power of the ‘Net and being multimedia-savvy. But harnessing these interactive tools to link with hard-to-reach targets like physicians, seniors and rural communities continue to… Continued

Blue Cross Launches System to Detect Medicare Fraud

October 30th, 1997 by

Blue Cross & Blue Shield United of Wisconsin is taking on Medicare fraud with a new computerized detection system. The Fraud and Abuse Management System (FAMS) allows the insurance giant to identify patterns of fraudulent… Continued

Nurses Strike Challenges Hospital System’s ‘Quality of Care’

October 30th, 1997 by

When nurses at four Washington, D.C., area hospitals went on a 48-hour strike two weeks ago, the provider system’s corporate PR engine raced into fifth gear with crash media training exercises and evolving core messages… Continued

New Franchiser Offers Turn-Key Homecare Marketing Opportunity

October 30th, 1997 by

Hospitals that have already tested the waters of the $15 billion home healthcare industry or are looking to expand into this industry’s for-profit potential are being targeted by Homecare America, a new healthcare products "superstore"… Continued

An Eye On The Changing Healthcare Climate – and How PR/Marketers are Surviving

October 30th, 1997 by

Who: Hospitals and clinics at the University of California-San Francisco and Stanford University. The new system will be called UCSF-Stanford Health Care. When: November 1 (effective date) Total PR/Marketers: 7 to 8 corporate communicators plus… Continued

New Study Challenges HMOs’ One-Size-Fits-All Care

October 30th, 1997 by

When compared to a wide range of hospital length of stays, HMO patterns are similar to fee-for-service patterns, according to a new study by the American Association of Health Plans (AAHP). The organization represents more… Continued