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MARK THESE DATES

Nov. 5-7: Promotion Marketing Ass’n of America, "Basics of Promotion Marketing," Los Angeles, 212/420-1100. Nov. 5-8: Center for Corporate Community Relations, "Program Evaluation," Boston, 617/552-2555. Nov. 6: W. Glen Communications/New Media Forum, "Target Audiences Via … | MORE »

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NEWS/INDUSTRY WRAP UP

TV Newsrooms Up Their Staffs More than three out of four TV newsrooms increased their staffs in 1996, according to the News/Broadcast Network Inc., a public relations services company which has satellite windows to radio … | MORE »

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GREEN BAY PACKERS PRESIDENT FOLLOWS THE PATH OF PR

Few PR executives ever rise to the top spot in their companies. One PR veteran who has, however, is Bob Harlan, president and CEO of the Green Bay Packers football team in Green Bay, Wis. … | MORE »

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PR FIRMS FIND VALUE IN PHILANTHROPY

An effective marketing and public relations campaign, often running into millions of dollars, can skim funds from any company’s coffers. But fiscally wise, as well as business savvy, PR firms and the clients they represent … | MORE »

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PR NEWS WELCOMES NEW EDITOR

PR NEWS welcomes Debra Murphey as its new editor. Debra comes to PR NEWS from our sister publication New Media Week. Tom Moore, who has been editor for the past five years, will contribute to … | MORE »

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COMMUNITY RELATIONS BALANCES CORPORATE AND SOCIAL GOALS

Lean corporations increasingly are taking a more strategic look at their community relations programs. More and more, they are basing their support on the potential to have a measurable impact, and on the benefits that … | MORE »

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PR READING LIST

Understanding the cost of capital is vital for investor relations executives. Ways to calculate the cost of capital by project, business unit and at the corporate level are found in "The Search for Value: Measuring … | MORE »

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WALT ADDS VP/DIRECTOR

Walt & Company Communications Inc., a Santa Clara, Calif.-based technology PR firm, hired Grant Bushee as vice pesident/senior director. He was vice president of marketing and operations at Intellimatch, San Jose, Calif., which operates an … | MORE »

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THREE NEW PR WEB SITES

Three PR organizations recently unveiled new Web sites: MediaMap, Cambridge, Mass., a company that provides a database of media addresses and editorial opportunities for the high-tech and other selected industries, has unveiled a site at … | MORE »

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GCI/ATLANTA ADDS VPS

The Atlanta office of GCI Group, New York, hired two vice presidents. The two are: Lauren Lusik, most recently a senior vice president at New Jersey firm, MCS Inc.; and Sharron Smith, formerly an executive … | MORE »

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