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A recent survey by Waggener Edstrom proves that journalists covering technology are becoming increasingly tired of paper and are starting to prefer that information comes their way by e-mail. But most noteworthy was that journalists… Continued

For timely, provocative, push-the-envelope client exposure, ink in the op-ed pages of newspapers can punch up almost any PR campaign. But such "sounding board" communications opportunities are often overlooked by PR professionals, according to Marilyn… Continued

As interactive kiosks become an increasingly important part of integrated communications, PR professionals will play a crucial rule in ensuring that this marketing tool isn’t merely eye candy – but that there is a message… Continued

I was lucky. The first time I was exposed to an actual SWOT (Strengths-Weaknesses-Opportunities-Threats) analysis in action was for and with a Fortune 100 client as a full-fledged member of the integrated marketing communications (IMC)… Continued

NEA Uses Satellite Media Tour to School the Press on Issues It’s a rule of thumb in PR that if you reach the media and get them to listen to your message, then part of… Continued

September 18: Public Affairs Council, "Measuring the Value of Public Affairs," Arlington, Va., 202/872-1790. September 18-19: Effective Communications Group, "Advanced Writing & Interviewing Workshop," San Francisco, 201/444-3147. September 19: Public Affairs Council, "Benchmarking Public Affairs,"… Continued

On The Radar Screen UPS Uses its Web Site To Reach Media During Crisis Even though UPS and Teamsters union officials had reached a stalemate during mediation talks (as of PR NEWS’ press time Aug.… Continued

499 Park Avenue New York, N.Y. 10022 Phone: 212/318-2300 Editor’s Note: Because of its reputation and the scope of the business news it covers (overseas, emerging, initial public offerings, technology and institutional investors), it’s worth… Continued

We’re giving kudos to Laughlin/Constable for two great press kits that came across our desks this week. Here’s a brief and amusing look at the first: For a promotion the firm’s working on for client… Continued

On both the salary and employment fronts, findings from a new survey of college graduates should be good news for those in a corporate communications department or at an agency. Ohio State University’s 1996 Annual… Continued