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Counselors Propose New Trade Association at Annual Meeting

May 12th, 1997 by

ST. PETE, FLA., May 6 -A day before the Public Relations Society of America Counselors Academy conference here drew to a close, a core group of PR counselors convened at an informal roundtable meeting to… Continued

Case Study No. 2948: McGraw-Hill Uses Media to Attack Prior Restraint Decision

May 12th, 1997 by

Just as The McGraw-Hill Companies [MHP], based in Manhattan, was crafting a new corporate image — that it was more than just a standard ink-on-paper informations company — it was confronted with a rare politically-charged… Continued

Reporter’s Notebook

May 12th, 1997 by

New PR Director The Public Relations Society of America’s new director of PR, Richard George, attended his first major PRSA event and surfaced last week as one of the on-site troubleshooters making sure the PRSA… Continued

Growing Means Controlling – Not Leaping Into – The Future

May 12th, 1997 by

ST. PETE, FLA., -While mergers, acquisitions, alliances and diversifications sometime scare even the best of PR agencies, such moves have become the new reality. But it’s not the choice of which routes you embark on… Continued

PR & Marketing Calendar

May 12th, 1997 by

May 25-28: The Canadian Public Relations Society, Inc., "Canadian Public Relations Society National Conference," Vancouver, British Columbia, Canada, 613/232-1222. May 28-30: American Marketing Association, "Applied Research Methods," San Francisco, 312/648-0536. June 1-27: Columbia Business School,… Continued

People

May 12th, 1997 by

William C. Lyddan, Jr., president of Brouillard Communications, New York, will become president and CEO of the agency effective July 1 as announced by chairman James H. Foster, who has been CEO since 1984. Lyddan… Continued

Media Insight: Better Homes & Gardens

May 5th, 1997 by

1716 Locust Street, Des Moines, IA 50309-3038; Phone: 515/284-3000 Editor’s Note: The key to establishing a rapport with editorial staffers or their assistants at Better Homes & Gardens can be summed up in two words:… Continued

The Reign of Independent PR Firms Nears an End

May 5th, 1997 by

When Omnicom, New York, announced last month that it was in the throes of a deal to buy St. Louis-based Fleishman-Hillard, the move symbolized more than a reported $100 million acquisition for this holding company… Continued

PRSA Counselors Academy Conference Focuses on Managing Growth

May 5th, 1997 by

More than 350 PR counselors will gather at St. Pete Beach, Fla., this week for the Public Relations of Society’s Counselors Academy Spring Conference which is being held May 4-7 at The Don CeSar Beach… Continued

FEMA’s Far-Reaching Public Affairs Efforts Mitigate Flood Of Concerns

May 5th, 1997 by

In the midst of the heart-wrenching news reports, sound bytes and images connected to the recent floods in the Midwest, an ongoing case study in effective public affairs is unfolding. A PR staff of about… Continued