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AS COMPETITION HEATS UP, SOFTWARE FOR HMOS ENTER FRAY

As HMOs continue to expand their presence and market share, several new tools have popped up in the industry that will prove to be helpful in strategic planning and product development. It has become necessary … | MORE »

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‘WHAT’S UP DOC?: IT’S A SERIOUS QUESTION

ATLANTA – While improving your communications effort with physicians should be on your internal communications agenda, it’s probably not high on the priority list, according to a recent study. Doctors generally give only fair or … | MORE »

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MARK THESE DATES

Nov. 6-8 Managed Care Backlash, Strategies to Overcome Negative Perceptions of Managed Care, sponsored by the International Quality & Productivity Center. Boston. Fees: $1295, Fees plus workshop: $1695. 800/882-8684. Nov. 10-12 First Annual Healthcare Marketing … | MORE »

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RECYCLED ADS CAN SAVE YOU MONEY, INCREASE YOUR COMPANY’S EXPOSURE

Picture these hospital image television ads: An elderly couple walks down the beach together. A group of children play together at a park. A young woman plants a couple of flowers. Are these scenes unique … | MORE »

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MARK THESE DATES

Oct. 21-22: Infocom Group, "Media Relations ’96," New York, 800/959-1059. Oct. 21-23: American Mgt. Ass’n, "PR Strategies for Success," Atlanta, 800/262-9699. Oct. 23: TJFR, "Newsroom Confidential Workshop," Cleveland, 201/444-6061. Oct. 24-26: Business for Social Responsibility, … | MORE »

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NEW VENTURES

dson Moves In With MS&L Andrew Edson & Associates Inc., New York, a corporate and financial PR firm launched earlier this year, has moved into office space of the New York headquarters of Manning, Selvage … | MORE »

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INDUSTRY WRAP UP

PRSA Foundation Plans Studies The PRSA Foundation, a non-profit unit of the Public Relations Society of America, is planning to begin two large research projects. The first is a "credibility index," that will be based … | MORE »

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NEW AGENCY LEADERS

Younger Edelman Promoted Richard Edelman, president and co-CEO of Edelman Public Relations Worldwide, Chicago/New York, was promoted to president and CEO of the firm. Edelman’s father and the firm’s founder, Daniel Edelman, remains chairman, but … | MORE »

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PR JOBS ON THE NET? MOSTLY FOR HIGH-TECH PR SO FAR

If you are looking for a career change, you might try pounding on the virtual pavement of the Internet. But don’t count it as your sole source. An informal search by PR NEWS showed that … | MORE »

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NEW VENTURES

Torrenzano Teams With U.K. Firm The Torrenzano Group, a New York-based investor relations and crisis communications firm, formed an alliance with Lowe Bell Communications, London. Under the terms of the agreement, clients of Torrenzano will … | MORE »

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