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The Line Between Advertising and Public Relations Beginning To Blur

June 23rd, 1997 by

Although still dwarfed by advertising in terms of corporate budget allocation, PR executives are discovering that their dollar can stretch much further than the advertising buck. In fact, PR has become the needed ingredient for… Continued

Spamming: Will PR Specialists Lead the Way in Helping Set Things Straight?

June 16th, 1997 by

When Steven Blinn, a principal at the New York-based PR agency Steven Blinn & Associates, received on June 4 unsolicited e-mail from E-Wire, an environmental news service, he saw it as more than the mistake… Continued

PR & Marketing Calendar

June 16th, 1997 by

June 23: PRSA, "1997 National Environmental Conference," Washington, D.C., 212/460-1480. June 23-24: Public Affairs Council, "Public Affairs Training Seminar," Annapolis, Md., 202/872-1790. June 25: Public Affairs Council, "Issues Management Workshop," Annapolis, Md., 202/872-1790. June 26:… Continued

PR People

June 16th, 1997 by

Howard Schacter has joined Racing Champions Inc., Glen Ellyn, Ill., as VP of communications. He served as VP at KemperLesnik Communications, Chicago. (Racing Champions, 603/790-3507) Lyons Lavey Nickel Swift, New York, has hired John La… Continued

New/Industry Wrap-Up

June 16th, 1997 by

Technology Tools Business Wire Launches New Feature Business Wire, http://www.businesswire.com, now provides financial and textual information from Market Guide on its home page. The new feature, "Company’s Snapshot Reports," offers free business summary, ratios and… Continued

Will Kotex.com Cramp Kimberly-Clark’s Style?

June 16th, 1997 by

As branding goes today, Dallas-based Kimberly-Clark Corp.’s likely to be lauded by Web entrepreneurs as well as some PR folks for its new site, http://www.kotex.com, which launched last week. Still, we’re a little stymied as… Continued

Media Insight: Access Hollywood

June 16th, 1997 by

3000 West Alameda Burbank, Calif. 91523 Phone: 818/526-7000 Editor’s Note: When it comes to Access Hollywood, we have some good news and very welcomed advice: pitch, pitch, pitch. These producers don’t only look to PR… Continued

In Russia, Specialists Charged with Teaching Worth of PR

June 16th, 1997 by

PR isn’t the same in all pockets of the world and since the Soviet Union dissolved in 1991, the PR that’s cropped up in Russia is light years away from what’s happening in the United… Continued

Exploring Ways To Improve Bottom Line

June 16th, 1997 by

Corporate managers understand numbers. They judge the success of business operations, including public relations, in terms of hard numbers. Therefore it should come as no surprise that PR pros who can validate their efforts by… Continued

Resources to Help You Deal with Spamming

June 16th, 1997 by

http://www.ftc.gov/os/9703/privacy.htm – Outlines the scope of information the Federal Trade Commission, which was accepting public comments until April 15, 1997, is covering in its analysis of consumer information privacy issues; http://www.imc.org – The Internet Mail… Continued