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Postal Service Targets Employees With New Communication Systems

April 14th, 1997 by

The U.S. Postal Service’s $9.1 million project that will bring TV monitors to 380 USPS locations is more than a venture into progressive employee communications. It’s proof that if you don’t become the lead messenger… Continued

Betting On Electronic Delivery To Reach Shareholders

April 14th, 1997 by

Investor relations professionals seeking ways to reach shareholders and others with financial interests are turning to the Interet, according to a recent benchmark study. The study, "Corporate Communications Benchmark 1997," reveals that more than 50… Continued

PR & Marketing Calendar

April 14th, 1997 by

April 15-18: The Center for Corporate Community Relations, "Institute on Corporate Community Relations," Boston, 617/552-4545. April 17-19: American Marketing Association, "International Collegiate Conference," New Orleans, 312/648-0536. April 17-18: The Conference Board, "The 1997 Corporate Communications… Continued

PR People: New Hires/Promotions

April 14th, 1997 by

Nan Johnson joins Edelmann Scott Inc., Richmond, Va., as a senior account executive. Johnson was manager of communications for the Christian Children’s Fund, Richmond, Va. (Edelmann Scott, 804/643-1931) Eisbrenner Public Relations, Troy, Mich., hired John… Continued

Media Insight: People Magazine

April 14th, 1997 by

TIME & LIFE BUILDING, ROCKEFELLER CENTER NEW YORK, N.Y. 10020; PHONE: 212/522-1212 Editor’s Note: Sometimes we can reach an editor’s voicemail three or four times before we find a real person on the other end… Continued

News: Industry Wrap-Up

April 7th, 1997 by

Online Middleberg Launches Online Unit Middleberg & Associates, New York, launched March 31 its new online unit, Middleberg Interactive, to serve clients relying on new technologies and interactive communications. The new division will provide online… Continued

Media Insight: Los Angeles Times

April 7th, 1997 by

Times Mirror Square Los Angeles, Calif. 90053 Phone: 213/237-5000 Editor’s Note: The L.A. Times is the toughest media oulet we’ve tried to penetrate thus far. Getting editors’ phone numbers is like pulling teeth. Also, once… Continued

Food Lion Continues To Defend Its PR

April 7th, 1997 by

Without question, one of the most highly publicized and closely watched lawsuits of late has been Food Lion and ABC’s ongoing battle over an ABC report about conditions in Food Lion stores based on journalists… Continued

How Ir Executives Help Small Cap Cos. Compete In The Stock Market Game

April 7th, 1997 by

Out of all the publicly traded companies selling off stock to individual and institutional investors, vying for investors’ money and the media’s attention, how can the small fish survive in the sea of Wall Street… Continued

From The PR News Files

April 7th, 1997 by

Here’s a PR campaign we thought was an impressive feat, pun intended. To coincide with the annual conference of the National Association of Broadcaster (which opens today in Las Vegas), Los Angeles PR agency Skip… Continued