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A NEW PHASE OF PR: CALIF. CO. CREATES WINNING ONLINE CONTEST

April 21st, 1997 by

In the world of PR, contests can get dry. The challenge always is to land a campaign that will give your client useful information customer demographics, potential business leads while also coming up with something… Continued

PR & MARKETING CALENDAR

April 21st, 1997 by

April 24-25: Global Public Affairs Institute, "Managing Public Affairs in the Pacific Rim," San Francisco, 212/481-1782. April 24-27: Public Relations Society of America, "Annual Section Conference," Irving/Dallas, 212/995-2230. April 25: Society of Professional Journalists, "SDX… Continued

NEWS: INDUSTRY WRAP-UP

April 21st, 1997 by

CEOs Urged to Convert Customers into Shareholders The annual orbes-American Stock Exchange CEO Conference held April 11 in Cleveland provided more than an industry glimpse at the health of the stock market today: it underscored… Continued

SMOKING GUNS: PR/MARKETING S ROLE IN A HEALTHIER AMERICA

April 21st, 1997 by

Few would doubt the povocative and often controversial power of marketing to affect change in smoking behaviors and attitudes. Case-in-point, a new TV spot for the California Campaign Against Smoking: cigarettes are raining down on… Continued

MEDIA INSIGHT: LIVE WITH REGIS & KATHIE LEE

April 21st, 1997 by

7 Lincoln Square New York N.Y. 10023 Phone: 212/456-3605 Editor s Note: ABC s "Live With Regis and Kathie Lee" has a celebrity format, but the outlet still gets hundreds of pitches a week from… Continued

FIERCE COMPETITTION AWAITS U.S. FIRMS BREAKING INTO LONDON PR

April 21st, 1997 by

The London PR industry thrives on a somewhat strange blend of professional elixirs: fierce competitiveness mixed with gentility. Perhaps there s no better illustration of that than Lord Chadlington, the founder of Pounds 22 plus-million… Continued

HOW TO GET YOUR CEO IN PRINT OR IN FRONT OF TV CAMERAS IN THE RIGHT LIGHT

April 21st, 1997 by

In the minds of many CEOs and executives, the media are often viewed in one way: with dread. That s because senior-level decision makers aren t always adequately mentored by PR professionals on how to… Continued

Best Healthcare PR And Marketing Campaigns Push The Envelope

April 17th, 1997 by

Entries for our first annual "Healthcare PR & Marketing News Contest for the Best PR and Marketing Campaigns of 1996" were nothing short of phenomenal. Our panel of journalists and marketers developed a renewed appreciation… Continued

The News Monitor

April 17th, 1997 by

Partnerships Marketing Firm Offers Pro Bono Work To Educational Group To help reduce the incidence of brain and spinal cord injuries, Ad-Tech Communications has joined efforts with the Think First Foundation as its primary pro… Continued

Advertising Abstract: Campaign Dishes Up Food For Thought

April 17th, 1997 by

To capture the mass target of doctors and pharmacists who routinely screen patients for cholesterol and glucose levels, Lehman Millet Incorporated (LMI), Boston, created a mouth-watering campaign for the launch of Boehringer Mannheim Corporation’s (BMC)… Continued