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GOLIN HARRIS EMBARKS ON MEATY CAMPAIGN FOR ARCH DELUXE

Whoever says fast food and adults don’t mix apparently hasn’t heard of the McDonald’s "mature" hamburger campaign. You know, the one with the grown-up taste, the Arch Deluxe. In an effort to expand its audience … | MORE »

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MARYLAND MVA’S CONFEDERATE FLAG FLAP: PREVENTABLE CRISIS?

Behind the highly publicized controversy over the Maryland Motor Vehicle Administration’s authorization of specialty license plates bearing the Confederate Flag is a lesson in crisis communications and media relations. PR NEWS turned to James Lukaszewski, … | MORE »

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ASSOCIATION WEB SITES PROVIDE MARKETPLACE INFORMATION

Many PR professional associations are finding that using the World Wide Web is a cost effective and efficient way of communicating with their members and doling out information about issues affecting the profession. Because associations … | MORE »

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AGENCIES ANNOUNCE NEW POSITIONS/PROMOTIONS

Gregory R. Venne, former senior corporate PR manager for Polaroid Corp., Cambridge, Mass., has joined Cone Communications as vice president. Cone specializes in consumer marketing and corporate communications. (Cone, 617/227-2111) Bozell PR/New York, has promoted … | MORE »

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MEDIA INSIGHT: FORBES MAGAZINE

SECTIONSEDITORSDAYS TO CONTACT/DAYS TO AVOIDMETHODSCOMMENTS Advertising/MarketingEverything from fledgling operations to business rebounds are probed. Senior Editor: Joshua Levine: 212/620-2480; Fax: 212/620-1873 Forbes is published every two weeks so editors aren’t working on daily deadlines, but … | MORE »

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INDUSTRY WRAP-UP

Report on Meaningful Employee Communication Released The Dallas chapter of International Association of Business Communicators has released a 30-page report on employee communication to top executives at Dallas’ 100 largest companies to help raise awareness … | MORE »

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GROUP EARNS KUDOS FOR WEB PRESENCE

As cyberspace becomes a part of the everyday business world, PR professionals can vouch that it’s a communications medium that should be used for all its worth. That’s the trend that companies nationwide seem to … | MORE »

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PEOPLE

Pierce Receives Presidential Citation from PRSA Jonathan M. Pierce, APR, vice president of Sawchuck, Brown Associates, Albany, N.Y., received the Presidential Citation from the Public Relations Society of America. He was given the honor for … | MORE »

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ALAN CARUBA ON THE BORING INSTITUTE, DENNIS RODMAN AND OTHER PRESSING ISSUES

PR NEWS spoke with PR guru, Alan Caruba, to get an insider’s perspective on PR and how the field is changing. Caruba, 59, is CEO of The Caruba Organization, Maplewood, N.J., (201/763-6392) which he established … | MORE »

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HOW ONE PR FIRM LOOKED TO MADONNA FOR COVERJT PUBLIC RELATIONS

NO stranger to celebrity publicity and media placement, knew how important it would be to get Madonna (new mom, Material Girl, "Evita" star) on the January cover of Redbook magazine. The magazine, intent on repositioning … | MORE »

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