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The TWA Crash: How Not To Handle A Crisis

June 2nd, 1997 by

Following is a chapter from the PR NEWS special report on the 12 Hottest (and 7 Not So Hot) Campaigns of 1997. Unfortunately for Trans World Airlines, it fell into one of the seven "not… Continued

PR Tour de Force: Putting Together an SMT Requires Simplicity, Not Pizzazz

June 2nd, 1997 by

At a time when more and more TV news outlets are looking for extra content to fill the air, companies are turning to satellite media tours (SMTs) as a digital lifeline to the public and… Continued

PR & Marketing Calender

June 2nd, 1997 by

June 3-5: Promotion Marketing Association of America, Inc., "Basics of Promotion Marketing," Bellevue, Wash., 212/420-1100. June 3-6: The Center for Corporate Community Relations, "Community Relations Benchmarking," Boston, 617/552-4545. June 9: American Association of Advertising Agencies,… Continued

PR People

June 2nd, 1997 by

Ogilvy Adams & Rinehart, New York, has named Bob Seltzer its new CEO and president. Seltzer joins OA&R after 13 years at Porter Novelli, New York, where he served as general manager. (OA&R, 202/466-7590) Vaughn… Continued

Newspaper Survey Shows Younger Journalists Can Be Found Online

June 2nd, 1997 by

Having an online presence will become more crucial to media relations as the younger generation of journalists find cyberspace to be one of the preferred information outlets during this decade and into the next. According… Continued

Media Insight: Wall Street Journal Interative Edition

June 2nd, 1997 by

200 Liberty Street New York, N.Y. 10281-1003 Phone: 212/416-4750 Editor’s Note: As more and more publishers go online, PR specialists will have to add URLs to their databases so that they have a progressive media… Continued

Fast Facts: Telecommuters on the Rise

June 2nd, 1997 by

If you’re a PR practitioner charged with managing employee and internal communications, consider that the number of telecommuters is growing and approaching the number of self-employed Americans working out of their homes. This fact should… Continued

Kennedy Draw Puts Media on the Back Burner

June 2nd, 1997 by

Suffice it to say, it’s never a good PR practice to limit the media to a "press pen" set up outside of the location of the publicity event you’ve invited them to. But that’s precisely… Continued

Federal Mental Health Organization Targets Net-Savvy Consumers

May 29th, 1997 by

Responding to the growing trend of consumers hungry for mental health information and guidance, the federally run Center for Mental Health Services (CMHS) launched its online National Mental Health Services Knowledge Exchange Network (KEN) last… Continued

Orlando Strippers’ Donation Triggers American Cancer Society’s Moral Crisis

May 29th, 1997 by

Sometimes the best fundraising intentions can become publicity nightmares, as the Orlando, Fla., chapter of the American Cancer Society (ACS) can certainly attest. Within hours of learning that the market’s No. 1 young male-oriented rock… Continued