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BOZELL WORLDWIDE ACQUIRES AD HOUSE KAMSTRA

Bozell Worldwide, New York, acquired Kamstra Communications, a $35 million advertising and marcom agency in St. Paul, Minn., for an undisclosed amount. Kamstra will be renamed Bozell Kamstra and will become the business-to-business unit of … | MORE »

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PR PEOPLE: AWARDS/HIRES

AWARDS Frankowiak Receives Lifetime Achievement Award James Frankowiak, president of Public Communications Inc., Tampa, Fla., received the 1996 Lifetime Achievement Award from the Public Relations Society of America’s Tampa Chapter. Frankowiak was recognized for his … | MORE »

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CRISIS MANAGEMENT PLANS ON THE MINDS OF CEOs NATIONWIDE

An increasing number of senior-level managers are taking crisis management to a new level, assigning daily responsibilities for staving off potential crises and implementing a sort of triage of well-defined PR and marketing roles in … | MORE »

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MEDIA INSIGHT: NEWSWEEK INC.

251 W. 57th StreetNew York, N.Y. 10019-1894 Phone 212/445-4000 Editor’s Note: You’re probably not a true PR veteran or a shoot-for-the-top PR practitioner if you don’t try the occasional pitch to those in the top … | MORE »

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RIGGS BANKING ON UNIQUE COMMUNICATIONS STRATEGY

In the world of banking, there appears to be room for better PR as banks struggle against the likes of insurance companies, brokers and others luring those with money into their ranks. Case in point: … | MORE »

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PR FIRM MIXES PERSONAL TOUCH WITH NO-FLUFF APPROACH

It’s difficult enough to get reporters to hear you out, but what about dropping in unannounced at their offices to hand-deliver press kits? Such an approach, though not widely employed, worked for New York-based PR … | MORE »

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PR FIRMS ASK USERS: WHAT WOULD YOU DO IF…

Among the countless PR forums, directories, firm listings and links on the World Wide Web, having a site that stands out, that challenges users and even teaches them a thing or two is something to … | MORE »

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PR RESOURCES ON THE WEB

Following are some Web sites to help you find spokespeople, experts and news media. The commercial Internet site for an editorial services firm called EditPros provides an e-mail directory of business news media at http://www.editpros.com/media.html.Broadcast … | MORE »

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RUDER-FINN WINS WITH NEW MERGER IMAGE CAMPAIGN

Last year, when newly merged pharmaceutical companies Ciba and Sandoz created a new company, Novartis, it decided to brand the company without mentioning one of the company’s more than 1,500 well-known products — including Ciba … | MORE »

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ADVERTISING ABSTRACT: AGENCY TOUTS SWEDISH MEDICAL DEVICE

To target young, life-science researchers who are working in pharmaceutical company research departments and academic research institutions, Makovsky Company created a unique ad campaign for Pharmacia Biotech featuring blond Scandinavian actors making jokes about an … | MORE »

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