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Case Study No 2950 – Satellite Media Tour: Broadcast PR Firm Attracts Coverage With Finely Tuned Campaign

May 26th, 1997 by

Your client has a really big story to tell – it’s 2.2 million acres wide, to be exact – and the CEO wants to tell the story to a couple million people. Trouble is, he… Continued

PR & Marketing Calendar

May 26th, 1997 by

May 29: New York Women in Communications, "Ken Auletta Addresses Communications: The Past, Present and Future," New York, 212/661-4737. June 1-27: Columbia Business School, "The Columbia Senior Executive Program," Harriman or Tarrytown, N.Y., 800/692-3932. June… Continued

PR People: New Hires/Promotions

May 26th, 1997 by

BBK President Named Member of Alumni Advisory Board At Tufts Joan F. Bachenheimer, president and creative director of BBK Communications, Newton, Mass., has been named to the newly formed Alumni Advisory Board of Commnications and… Continued

Survey Shows Internet Reliance to Increase in Two Years

May 26th, 1997 by

Managers today are still not tethered to the Internet as something they need to depend on heavily for day-to-day business transactions. But that will change drastically in the next two years, according to survey results… Continued

Media Insight: Business Network Network

May 26th, 1997 by

5025 Centennial Boulevard Colorado Springs, Colo. 80919-2401 Phone: 719/528-7040 Editor’s Note: With the major focus PR professionals place on pitching to print, TV and magazine media outlets, it’s often the case that radio is ignored.… Continued

Putting Out The Firewalls: A Primer

May 26th, 1997 by

It’s not yet part of the PR and marketing lexicon. But firewalls can be the difference between operating in a fish tank and tightly controlling the flow of information. Firewalls, or protectorship software, should be… Continued

Strategies To Bring To The Negotiating Table

May 26th, 1997 by

Here are the guidelines that company communicators can pass on to those leading the negotiations with celebrities and entertainers: You’ll have more legitimacy pursuing a moral escape clause if you "associate it with the value… Continued

AT&T’s Home Page Spawns Account Online Service

May 19th, 1997 by

AT&T’s Universal Card Services (Jacksonville, Fla.), its calling card-credit card division, used extranet technology to launch "AT&T Universal Account Online." Anticipating that it had a customer base that would prefer to conduct business online, AT&T… Continued

State Legislation Pushes Workers Comp. Program into High Gear

May 19th, 1997 by

When Ohio was finally ready to enforce Bill 107, which required the state’s Bureau of Workers’ Compensation (BWC) to mandate that employers choose a managed care organization (MCO) to handle their workers’ compensation claims, PR… Continued

PR Calendar

May 19th, 1997 by

May 21-22: The Conference Board, "The 1997 Business Ethics Conference," New York, 212/339-0345. May 22: Women Executives in PR, "Negotiating," New York, 203/226-4947. May 25-28: The Canadian Public Relations Society, Inc., "Canadian Public Relations Society… Continued