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Going Above and Beyond The Call of Demographics

July 10th, 1997 by

"Psychographics." It sounds like the doodles you made with Spiro-Graph kits when you were a kid. But it’s actually a proven scientific method for segmenting the population into distinct groups of personality types – and… Continued

Scorching Temperatures Trigger ‘Keep Cool’ Public Health Messages States Learn From Chicago’s Heat Massacre

July 10th, 1997 by

For many state health departments where heat descends upon its markets only in the summer months, educating the public on heat-related emergencies and risk factors requires highly orchestrated public education campaigns that county health departments… Continued

Federal Marketing Guidelines for Health Plans

July 10th, 1997 by

The following lists some of the key (and most recent) guidelines drafted by the Health Care Financing Administration (HCFA) Office of Managed Care for use by states that allow health plans to market to Medicaid… Continued

Trends And Surveys In The Healthcare Industry

July 10th, 1997 by

Old Social Obstacles Undermine Teen Moms’ New Chance New Chance, one of the nation’s most intensive and better-funded programs for teen moms, found that enrollees were no more likely to become self-sufficient than young mothers… Continued

M&A Watch: An Eye On The Changing Healthcare Climate

July 10th, 1997 by

Who: Foundation Health Systems, Inc. (Los Angeles) and Physician Health Services, Inc. (Shelton, Conn.) When: May 8, 1997 (announced); expected to become official end of year. Total Employees: 1,022-Physician Health Services (PHS); 15,000-Foundation Health Systems,… Continued


July 10th, 1997 by

July 17-19: Understanding Managed Care (An Introduction For Managers New to Managed Care). American Association of Health Plans. Washington, D.C., 202/728-4040 September 10-13: Second Annual Educational Conference of Healthcare Strategy and Market Development. Desert Springs,… Continued

The News Monitor

July 10th, 1997 by

Partnership Healthcare Giants Team Up To Study Consumer Feedback to Physician Access To measure enrollee feedback and satisfaction, CalPERS, the second largest purchaser of healthcare in the nation and largest in California, and Health Net,… Continued

HMOs Revamping Marketing Strategy To Play By The New Medicaid Rules

July 10th, 1997 by

The days of winning over Medicaid recipients through overly aggressive direct marketing incentives are quickly coming to an end, as more and more state Medicaid agencies are stepping up efforts to "protect the healthcare interest"… Continued

Fast Facts on Enrollment

July 10th, 1997 by

Does your state use a health benefits consultant/broker-based program to enroll Medicaid recipients into a managed care Medicaid plan? More than likely it does, according to the recent Medicaid Managed Care Enrollment Study, conducted by… Continued

Media Insight: Money Magazine

July 7th, 1997 by

Money MagazineTime/Life Bldg.-Rockefeller Center New York, N.Y. 10020; Phone: 212/522-1212 Editor’s Note: With a circulation of around 2 million, Money magazine is worth establishing a rapport with because of the number of consumers you can… Continued