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PR PLAYING LARGER ROLE IN CREATING, COMMUNICATING A COMPANY’S BRAND

PR and marketing professionals should be heartened by a recent finding that PR efforts are likely to influence a consumer four times longer than promotions such as coupons, sweepstakes and refunds. The recognition of PR … | MORE »

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THE VIRTUAL MEETING MAKES SHARING DOCUMENTS EASIER

Remember the days when everyone worked together at the same time in the same office? "Document sharing" was easy — a group of people would sit around a conference table and all look at a … | MORE »

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MARK THESE DATES

Nov. 11-13: American Management Ass’n, "PR Strategies for Success," New York, 800/262-9699. Nov. 13: Southwest Newswire, "Using Newswires," Austin, 713/465-2203. Nov. 13: PR Seminars, "Washington PR & News Media Seminar," Washington, D.C., 301/460-4472. Nov. 13-15: … | MORE »

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NEWS/INDUSTRY WRAP-UP

New Companies/Ventures Ackermann Public Relations & Marketing, a full-service public relations firm, has opened a Dallas office in the Arlington section of the Metroplex. Ackermann first entered the Dallas market last spring and now serves … | MORE »

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TAKE HART: PR PROFESSIONAL OF THE YEAR PROVIDES INSIGHT

To welcome PR professionals to the Public Relations Society of America’s "Telling the Truth: Building Credibility in an Incredible World" conference in St. Louis, we’re offering you some insight into James Hart Jr. — vice … | MORE »

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MANHATTAN’S NEW AGE PR FIRMS WINS COVETED ACCOUNT

Six of Manhattan’s most experienced boutique PR firms invested hundreds of hours preparing elaborate proposals for the nearly half-million-dollar Cayman Island travel account. Employee-owned Patrice Tanaka & Co. (PT & Co.) eventually prevailed, a few … | MORE »

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VIRTUAL RULES FOR MEDIA RELATIONS ‘NETIQUETTE’

The rules and customs of cyberspace have joined those of Miss Manners. Although the rules of "Netiquette" are less formal than those of sending or faxing letters, there are many dos and don’ts especially when … | MORE »

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HOW TO ATTRACT NATIONAL MEDIA ATTENTION FOR OFF-THE-WALL CAMPAIGNS

Tomorrow’s election –regardless of who wins –serves as an unofficial launch pad for many PR campaigns. Hundreds of businesses try to get in on the act of selling something politically related, from pins to opinions. … | MORE »

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PR READING LIST

"The 7 Keys to Effective Web Sites," by David Sachs and Henry "Pete" Stair, published by Prentice Hall PTR. The authors detail: text, image and multimedia integration; sites for ordering merchandise. 515/284-6751."Dictionary of Event Management," … | MORE »

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NEWS/AGENCY UPDATE

PR Overseas United Kingdom public relations consultancies, along with PR contacts, are being featured by Hollis Directories’ Web site (http://www.hollis-pr.co.uk). Hollis is a publisher for the PR, sponsorship and corporate hospitality markets. The site launch … | MORE »

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