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On The Pulse: Trends & Surveys in the Healthcare Industry

May 1st, 1997 by

Mammography Debates Do Not Influence Screening Decision For Women and Doctors Despite the recent hullabaloo over when mammography screenings should be done, consumers and clinicians are still not swayed, according to a recent Medscape study… Continued

The News Monitor

May 1st, 1997 by

Awards Maureen Regan Named HBA’s 1997 Woman of Year As the first woman to be appointed president of a major healthcare agency, Maureen Regan’s trailblazing industry credentials made her a shoo-in for the Healthcare Businesswomen’s… Continued

Case Study No. 110: Baystate Health Systems

May 1st, 1997 by

Communications Strategy Reaches Spectrum of Employees Baystate Health Systems, Inc. had just devised a markedly different way for employees to report and keep track of their sick and vacation days, and needed to communicate the… Continued

Ethical Considerations in Managed Care: Creating A Sound Program, And Living Up To It

May 1st, 1997 by

Recently we caught up with James V. Springrose, M.D., medical director of CIGNA HealthCare Mid-Atlantic in Hartford, Conn., to gauge his thoughts on how the managed care balancing act should weigh in on healthcare ethics… Continued

Did You Know?

May 1st, 1997 by

13% of U.S population stayed in a hospital overnight last year. Of those who stayed overnight, 3% stayed 7 nights or more; 4% stayed 3 to 6 nights; and 6% stayed 1 to 2 nights.… Continued

Companies Offering Clipping Services

April 28th, 1997 by

Follows is a List of Companies Offering: Allen’s Press Clipping Bureau San Francisco, 415/3922353 Contact: John McCombs Luce Press Clippings Mesa, AZ 800/5288226 Contact: Arnold Knepper Bacon’s Information Inc. Chicago 800/6210561 Contact: Michael Buxbaum Metro… Continued

Most Companies, Agencies Looking Beyond Clips ‘By The Pound’

April 28th, 1997 by

If PR/marketing campaigns are only as good as the news they generate, then news retrieval is only as effective as the clipping services used. But the task of ferreting through the expanding world of these… Continued

PR People: New Hires, Promotions

April 28th, 1997 by

HFS Inc., Parsippany, N.J., has appointed Elliot Bloom VP of corporate communications. Bloom replaces Jane Baxter Lynn who is leaving HFS to start her own communications business. (HFS, 201/3595110) Cheryl Crispen has been promoted from… Continued

Procter & Gamble Tightlipped About PR Surrounding Coupons Controversy

April 28th, 1997 by

If you’re an executive at Procter & Gamble, the media spotlight probably isn’t the place you’d like to be right now. Ever since the company announced in January 1996 that it would halt coupons in… Continued

Java’s PR Campaign About Meshing Timing and Control

April 28th, 1997 by

In promoting the official launch in October 1996 of Java Enterprise Computing, Sun Microsystems Computer Co. recognized early on that cyberspace was key to its $1 millionplus, PR campaign rollout that began last fall. And… Continued