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M&R AGENCY MOVES TO NEW LOCATION, CHANGES NAME

Marquardt & Roche, Stamford, Conn., has changed its name to Marquardt & Roche/Meditz & Hackett and moved from 600 Summer Street to new offices at 999 Summer Street. (M&R, 203/352-0134)

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DISHING OUT THE GOODIES TO LURE MEDIA TO RESTAURANT LAUNCH

Wolfgang Puck and Barbara Lazaroff, owners of world-famous Los Angeles Spago restaurant and a line of gourmet frozen foods, are no strangers to the importance of a grand opening. To ensure the success of the … | MORE »

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DUFFEY COMMUNICATIONS BRINGS NEWS TO GA. NPR LISTENERS

PR firms looking for ways to promote their companies should remember what one Atlanta, Ga.-headquartered PR house did: Duffey Communications hit a PR goldmine when it recently teamed up with Georgia’s National Public Radio Network … | MORE »

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PR PEOPLE: APPOINTMENTS/HIRES

President of PRSA Joins Cook PR Edward R. Albanesi, president of the Public Relations Society of America (PRSA), will serve as a consultant for William Cook Public Relations, Jacksonville, Fla., a subsidiary of The William … | MORE »

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PRSA CHAPTER MAKES DONATION

The Minnesota Chapter of the Public Relations Society of America and Minneapolis-based PR house Padilla Speer Beardsley each donated – on Feb. 20 – $500 to the Neighborhood Involvement Program in Minneapolis. NIP is a … | MORE »

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MEDIA INSIGHT:

Dateline NBC 30 Rockefeller Plaza New York, N.Y. 10112 Phone: 212/664-7501 Editor’s Note: Dateline will likely be one of the most difficult editorial operations you’ll ever seek to influence because of the number of producers … | MORE »

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PUBLIC PERCEPTION PUTS SOME COS. IN DRIVER’S SEAT, OTHERS IN HOT SEAT

It’s no surprise that political correctness has become part of what drives the economic engine of corporate America. But as marketplace competition gets stiffer, PR professionals are finding out that managing public perception will become … | MORE »

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COMMUNITY IMMERSION: THE FINE LINE OF PUBLIC AFFAIRS

Good public affairs basically hinges on one thing: balance. The task for PR firms heading public affairs programs is that they must become immersed enough in the issues they lobby for – or the communities … | MORE »

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NEW WAVE OF PR: WEB FREEBIES TURN HEADS ON INTERNET

PR practitioners have found that "some things in life are free," as traditional advertising methods and tactics such as offering free samples become wildly successful on the Web. For example, account executives at Ketchum Public … | MORE »

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KOVAK-LIKLY OPENS IN CONNECTICUT AND N.Y.

A new PR house, Kovak-Likly Communications, has opened its doors at 387 Danbury Road in Wilton, Conn., and at 300 Park Avenue in New York City. The agency, which will provide consumer, healthcare and corporate … | MORE »

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