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The Annual Report: Merging Finance with Communications

June 9th, 1997 by

Corporate communicators who view the annual report as a necessary burden had better think again. Today, the annual report is evolving as more than a lofty, ubiquitous document required by the U.S. Securities and Exchange… Continued

Case Study No. 2951 – Dreamworks Interactive

June 9th, 1997 by

Firm Uses Winning Combination of Guerrilla and Traditional PR It looked like an easy pitch: the CD-ROM product to be promoted was created by well-known game developer Doug TenNapel and published by DreamWorks Interactive. But… Continued

PR & Marketing Calendar

June 9th, 1997 by

June 16: PRSA, "Knowledge Management: Linking Communications to Business Strategy," New York, 212/460-1480. June 17-20: The Center for Corporate Community Relations, "Program Evaluation," Boston, 617/552-4545. June 19: Canadian Council for Public Affairs Advancement, "Workshop: Creating… Continued

Newspaper Survey Shows Younger Journalists Can Be Found Online

June 2nd, 1997 by

Having an online presence will become more crucial to media relations as the younger generation of journalists find cyberspace to be one of the preferred information outlets during this decade and into the next. According… Continued

Media Insight: Wall Street Journal Interative Edition

June 2nd, 1997 by

200 Liberty Street New York, N.Y. 10281-1003 Phone: 212/416-4750 Editor’s Note: As more and more publishers go online, PR specialists will have to add URLs to their databases so that they have a progressive media… Continued

Fast Facts: Telecommuters on the Rise

June 2nd, 1997 by

If you’re a PR practitioner charged with managing employee and internal communications, consider that the number of telecommuters is growing and approaching the number of self-employed Americans working out of their homes. This fact should… Continued

Kennedy Draw Puts Media on the Back Burner

June 2nd, 1997 by

Suffice it to say, it’s never a good PR practice to limit the media to a "press pen" set up outside of the location of the publicity event you’ve invited them to. But that’s precisely… Continued

Keeping Track of Competitors, Industry is a Daily Challenge

June 2nd, 1997 by

It’s no secret that corporations nationwide pay clipping services thousands of dollars a year to send them proof of what kind of exposure they’re getting. But communicators are learning that they have to closely follow… Continued

Companies Offering SMTs

June 2nd, 1997 by

Broadcast News Associates Inc. New York, 212/472-7300 Contact: Mary D’Arcy Broadcast News Coverage Los Angeles, 714/851-2842 Contact: Susan Tripp Chanticleer Communications Inc. Austin, TX 512/338-0095 Contact: William M. Jackson Conus Video & Satellite Services Minneapolis,… Continued

News : Industry Wrap-Up

June 2nd, 1997 by

Legal News: Denny Dishes Up Image Polisher Denny’s, still recovering from a tarnished image tied to the 1994 settlements of two class-action discrimination lawsuits, has cooked up a $5 million advertising campaign to "erase its… Continued