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Intel Learns from Mistakes; DeCoster Left With Egg on Face

June 30th, 1997 by

Today, the story is about learning from your mistakes. Some companies do this very well, and some even learn from other people’s mistakes. Intuit, having seen what happened to Intel when a bug was discovered… Continued

Annual Report

June 30th, 1997 by

Company Name: Eastman Chemical Co. Best Feature: Communications Usefulness Weakest Feature: Corporate Analysis Total Grade: PP1/2 Visual Elements Thematic Consistency & Clarity Usefulness as a Communications Tool Integration of Editorial & Financial Corporate Candor Grade:… Continued

Why A Crisis Plan Has Become Your Insurance Policy to Business Tomorrow

June 30th, 1997 by

In the business world and in the communications arena as well, there’s only one way to view your crisis management plan: as an insurance policy that’s a surefire ticket to whether you’ll be around in… Continued

News/Industry Wrap-Up

June 30th, 1997 by

Silent Treatment SBC Hush-Hush About Slashing Corp. Comm. Staff Execs at SBC Communications Inc., San Antonio, have resorted to the "no comment" tactic in response to PR NEWS queries about it reducing San Francisco-based Pacific… Continued

Baby Proofing VNR Makes Bland Insurance Industry Look Newsy

June 30th, 1997 by

On first pitch, a national campaign called "Insurance Minutes" doesn’t exactly scream "hot consumer news vignettes" to local TV news assignment editors who want to know the answer to "Who cares?" in 30 seconds or… Continued

PR & Marketing Calender

June 30th, 1997 by

July 15-18: The Center for Corporate Community Relations, "Institute on Corporate Community Relations," Calgary, Alberta, 617/552-4545. July 16: National Investor Relations Institute, "How Domestic Securities Markets Work," Boston, 703/506-3570. July 17: National Investor Relations Institute,… Continued

Merger Watch: An Eye On The Changing Healthcare Climate

June 26th, 1997 by

Healthcare organizations are merging or being acquired at a dizzying pace. In the second installment of this new feature, which will run in every issue of HPRMN, we take a look at a recent merger… Continued

The News Monitor

June 26th, 1997 by

Marketing Campaigns Aetna U.S. Healthcare Defects From AAHP; Mounts Own Push Opting to wage its own beefed up independent PR/lobbying effort to defend managed care, Aetna U.S. Healthcare, the nation’s second largest operator of managed-care… Continued

PR Racing to Catch Up With Army’s Efforts

June 26th, 1997 by

For the Walter Reed Army Medical Center in Washington, D.C., telemedicine made its debut during a Somalia medical mission for Operation Restore Hope, a United Nations Humanitarian Relief effort in 1992. Using a mobile telemedicine… Continued

On The Pulse: Trends & Surveys In The Healthcare Industry

June 26th, 1997 by

Twentysomethings Delaying Fatherhood; Sex Ed Highlighted This past Father’s Day saw an older group of dads celebrating for the first time, according to recent birth statistics from the National Center for Health Statistics (NCHS). Better… Continued