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One-Stop Travel Planning a Journey into Quality PR

June 16th, 1997 by

When Sabre Interactive/ Worldview System’s Travelocity hit the World Wide Web, the concept of booking travel/vacation arrangements online was as foreign to many travel editors and consumers as booking a vacation to the moon. Houston’s… Continued

Spamming: Will PR Specialists Lead the Way in Helping Set Things Straight?

June 16th, 1997 by

When Steven Blinn, a principal at the New York-based PR agency Steven Blinn & Associates, received on June 4 unsolicited e-mail from E-Wire, an environmental news service, he saw it as more than the mistake… Continued

PR & Marketing Calendar

June 16th, 1997 by

June 23: PRSA, "1997 National Environmental Conference," Washington, D.C., 212/460-1480. June 23-24: Public Affairs Council, "Public Affairs Training Seminar," Annapolis, Md., 202/872-1790. June 25: Public Affairs Council, "Issues Management Workshop," Annapolis, Md., 202/872-1790. June 26:… Continued

PR People

June 16th, 1997 by

Howard Schacter has joined Racing Champions Inc., Glen Ellyn, Ill., as VP of communications. He served as VP at KemperLesnik Communications, Chicago. (Racing Champions, 603/790-3507) Lyons Lavey Nickel Swift, New York, has hired John La… Continued

Marketers Are Breaking The Mold With Cinema, Bus Campaigns

June 12th, 1997 by

Fierce industry competition has forced healthcare marketers to stretch the boundaries of where they’ll go to build consumer awareness and generate interest. The old standbys: TV, radio and newspapers are being re-evaluated and sometimes overlooked… Continued

The News Monitor

June 12th, 1997 by

Ethical Marketing Dilemmas Cigna Causing Tidal Waves Among Members, Employers Corporate relations professionals at Cigna HealthCare Mid-Atlantic are busy handling the backlash from members, employers and physicians due to its recent decision to drop hundreds… Continued

Differentiating Healthcare Messages

June 12th, 1997 by

The name of the game for innovative healthcare marketers is finding effective and innovative ways to differentiate their messages and breakthrough the conservative "Marcus Welby-like" approach to healthcare advertising, according to Clay Wilemon, president of… Continued

On The Pulse: Trends & Surveys In The Healthcare Industry

June 12th, 1997 by

Sexual Misconduct Among Physicians Prevalent A staggering 4 out of every 10 doctors disciplined for sexual misconduct continue to practice medicine due to "overly lenient" actions by regulatory agencies, a patient watchdog group recently charged.… Continued

Ad Abstract: Health System Looks To Own Employees For Community Positioning in South Florida

June 12th, 1997 by

To etch out a prominent image of what it means to be a not-for-profit system in a sea of for-profit systems in the south Florida market, Intracoastal Health Systems, Inc., (West Palm Beach, Fla.), embarked… Continued

Case Study No. 113 – Englewood Hospital and Medical Center

June 12th, 1997 by

East Coast Hospital Responds to Bloodless Needs of Community Three years ago, when Englewood Hospital and Medical Center met with key members of the extensive Jehovah’s Witness community living in the tri-state area (New Jersey,… Continued