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NEWS BRIEFS

Gold Quill Awards Seeks Entries The International Association of Business Communicators Gold Quill Awards is now accepting entries. Conducted annually, the awards are IABC’s highest honor for programs and projects in the field of organizational … | MORE »

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SEASONAL STOCK: A CASE FOR CORPORATE GIVING

The holidays are rapidly approaching –the giveaway is the decorations that are going up in stores around my neighborhood, and I’m almost positive that this year they began appearing prior to Columbus Day. For healthcare … | MORE »

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ADVERTISING ABSTRACT: HOSPITAL IN SEARCH OF….PATIENTS

When advertising executives at First Strategic Group in Whittier, Calif., wanted to draw attention to its client’s health information line as well as differentiate Ohio Valley Hospital from its more conservative, Catholic competitor — they … | MORE »

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VYTRA HEALTHCARE TRIES NEW MARKETING APPROACH

Vytra Healthcare, the first healthcare plan on Long Island with a network of independent practice physicians, announced this week the introduction of a radically new marketing approach for encouraging its members to adopt healthier lifestyles. … | MORE »

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HEALTHCARE PR FIRM CHANGES NAME

EURO/RSCG, the eighth largest communications network in the world, announced today that its healthcare public relations agency known as CDB Healthcare has been renamed: PResence(SM)/EURO RSCG. PResence originally established as a joint venture for healthcare … | MORE »

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ULTRAFIT CHOOSES PR FIRM

Ultrafit Centers Inc. has appointed Corporate Imaging Inc., a healthcare PR agency in New York City to handle public relations for its corporation. Ultrafit Centers are a pioneer concept in preventive healthcare. Like a medical … | MORE »

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FRIENDS, FAMILY COME FIRST WHEN CHOOSING A DOCTOR OR HEALTH PLAN

When choosing a doctor or a health plan, Americans are more likely to rely on the advice of friends and family than on the opinions of employers or independent rankings, according to a survey by … | MORE »

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SPRINT HELPS WITH PATIENT SATISFACTION

Saint Luke’s-Shawnee Mission Health System has signed a $15 million agreement with telephone carrier Sprint [SPR] that will let the Kansas City-based hospital change the way it treats, evaluates and cares for its patients. The … | MORE »

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CLINICAL DEPRESSION AT WORK SKYROCKETS

Healthplan marketers may want to expand employee counseling programs, as clinical depression is an expensive and growing workplace problem, according to recent studies. According to a national survey conducted by the Employee Assistance Professional Association … | MORE »

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TREAD LIGHTLY BUT PERSISTENTLY WHEN COLLECTING AN OVERDUE BILL

Collecting an overdue bill from a healthcare client is a delicate dance: You want your money, but you don’t want to alienate a customer. According to healthcare PR agency executives, the secret to maintaining a … | MORE »

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