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PR PEOPLE

Brown Receives Spirit Award; Pierce Recognized by PRSA Pamela Sawchuk Brown, founder of Sawchuk, Brown Associates, a PR and public affairs strategy firm in Albany, N.Y., received the "Spirit of the Chamber" Award from the … | MORE »

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MCCANN-ERICKSON PURCHASES WEBER GROUP IN MUTUALLY BENEFICIAL PACT

McCann-Erickson Worldwide’s recent acquisition of The Weber Group signals the beginning of "the mass consolidation of PR in the next two years," according to Larry Weber, chairman and CEO of the newly acquired company. Weber, … | MORE »

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SENIOR CITIZEN PROMOTION FALLS SHORT OF EXPECTATIONS

Planning and executing a smooth PR campaign requires covering all bases and anticipating potential problems, but especially important is knowing your audience. The newly formed Senior Friends Group branch in San Diego, Calif., a senior … | MORE »

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MEDIA INSIGHT

SECTIONS EDITORS DAYS TO CONTACT/DAYS TO AVOID METHODS COMMETNS News This section is made up of a potpourri of news –including what’s happening in Washington to goings-on worldwide. National Issues: Carolyn Pesce, 703/276-3673; Carl Pisano … | MORE »

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THE NEWS MONITOR

Looking for a Speaking Gig? Standpoint Inc., a New York-based speaker placement company, is looking for healthcare speakers from strategic consulting firms to present informed positions about various issues including: managed care, disease management, capitation, … | MORE »

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THE NATURAL LOOK OF LEAVES

When marketing executives at the Delor Group, a strategic marketing and design firm in Louisville, Ky., needed an ad to launch a new Diabetes drug, it had to appeal to both patients and healthcare providers. … | MORE »

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TIPS FOR KEEPING AN ESTABLISHED PRODUCT FRESH

Coke. Advil. Listerine. Kleenex. Each of these products has been around for a number of years, and has a high level of consumer recognition and trust. But how do the people who market these brands … | MORE »

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REACHING FOR THE STARS

Almost all celebrities have favorite healthcare charities. But approaching them to do a PSA may be difficult. Agents suggest researching celebrities to find their particular interests beforehand to find out for which charities they would … | MORE »

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OLYMPIC SPOKESPERSON BOOSTS POPULARITY OF INFO LINE

Marketers at the National Jewish Center for Immunology and Respiratory Medicine (NJCIRM) of Denver, more than doubled the calls into their toll-free information line this summer after they aired public service announcements (PSAs) on TV … | MORE »

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HOSPITALS GETTING IN THE GAME, SPORTING HIGHER PROFILE

Some marketing savvy hospitals are joining the ranks of beer, bank and sporting goods businesses by adding their corporate logo to popular sporting events. These hospital marketers are throwing out the quiet, conservative non-profit status … | MORE »

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