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DOING IT RIGHT

Target The Right Media. If you don’t have time to thumb through Bacon’s Media Directory –the industry bible that lists every news organization as well as editors and their beats –Bacon’s will sell you a … | MORE »

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GETTING THE MOST OUT OF PRESS RELEASES

The truth is, writing a press release is tricky business. And getting the media to read the release is even trickier. But blitzing the newsroom of every major newspaper across the country is a mistake. … | MORE »

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SURVIVING IN AN ERA OF DOWNSIZING REQUIRES ADAPTING TO NEW RULES

In this week’s Colleague To Colleague, Healthcare PR & Marketing News discusses downsizing and the effects on PR staff. Michael Turner, director of public relations at the Jewish Home for the Aging of Los Angeles … | MORE »

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BENCHMARKING STUDIES PUT PR CAMPAIGNS INTO CONTEXT

Instead of just wondering whether or not your PR activities are on the mark, consider benchmarking studies by professional measurement groups to give you a leg up. Benchmarking studies often mean the difference between a … | MORE »

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PR PLAYING LARGER ROLE IN CREATING, COMMUNICATING A COMPANY’S BRAND

PR and marketing professionals should be heartened by a recent finding that PR efforts are likely to influence a consumer four times longer than promotions such as coupons, sweepstakes and refunds. The recognition of PR … | MORE »

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THE VIRTUAL MEETING MAKES SHARING DOCUMENTS EASIER

Remember the days when everyone worked together at the same time in the same office? "Document sharing" was easy — a group of people would sit around a conference table and all look at a … | MORE »

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MARK THESE DATES

Nov. 11-13: American Management Ass’n, "PR Strategies for Success," New York, 800/262-9699. Nov. 13: Southwest Newswire, "Using Newswires," Austin, 713/465-2203. Nov. 13: PR Seminars, "Washington PR & News Media Seminar," Washington, D.C., 301/460-4472. Nov. 13-15: … | MORE »

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NEWS/INDUSTRY WRAP-UP

New Companies/Ventures Ackermann Public Relations & Marketing, a full-service public relations firm, has opened a Dallas office in the Arlington section of the Metroplex. Ackermann first entered the Dallas market last spring and now serves … | MORE »

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BOMBING TAPE FOCUSES ON FIREFIGHTERS EFFORTS IN OKLAHOMA

Last year’s greatest heroes were undoubtedly the firefighters who participated in the search and rescue mission of the country’s single largest act of terrorism, the April 19, 1995, Oklahoma City bombing of the Murrah Federal … | MORE »

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BIZARRE PR: COMPANIES ARE ‘HAMMING’ FOR MEDIA ATTENTION

PR agency Access Communications recently spent $1,600 (shipping costs included) to send out 200 hams to editors nationwide who cover the gaming industry. The press package –complete with a jingle about "editors eating pork" –certainly … | MORE »

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