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Best Healthcare PR And Marketing Campaigns Push The Envelope

April 17th, 1997 by

Entries for our first annual "Healthcare PR & Marketing News Contest for the Best PR and Marketing Campaigns of 1996" were nothing short of phenomenal. Our panel of journalists and marketers developed a renewed appreciation… Continued

The News Monitor

April 17th, 1997 by

Partnerships Marketing Firm Offers Pro Bono Work To Educational Group To help reduce the incidence of brain and spinal cord injuries, Ad-Tech Communications has joined efforts with the Think First Foundation as its primary pro… Continued

Postal Service Targets Employees With New Communication Systems

April 14th, 1997 by

The U.S. Postal Service’s $9.1 million project that will bring TV monitors to 380 USPS locations is more than a venture into progressive employee communications. It’s proof that if you don’t become the lead messenger… Continued

Betting On Electronic Delivery To Reach Shareholders

April 14th, 1997 by

Investor relations professionals seeking ways to reach shareholders and others with financial interests are turning to the Interet, according to a recent benchmark study. The study, "Corporate Communications Benchmark 1997," reveals that more than 50… Continued

PR & Marketing Calendar

April 14th, 1997 by

April 15-18: The Center for Corporate Community Relations, "Institute on Corporate Community Relations," Boston, 617/552-4545. April 17-19: American Marketing Association, "International Collegiate Conference," New Orleans, 312/648-0536. April 17-18: The Conference Board, "The 1997 Corporate Communications… Continued

PR People: New Hires/Promotions

April 14th, 1997 by

Nan Johnson joins Edelmann Scott Inc., Richmond, Va., as a senior account executive. Johnson was manager of communications for the Christian Children’s Fund, Richmond, Va. (Edelmann Scott, 804/643-1931) Eisbrenner Public Relations, Troy, Mich., hired John… Continued

Media Insight: People Magazine

April 14th, 1997 by

TIME & LIFE BUILDING, ROCKEFELLER CENTER NEW YORK, N.Y. 10020; PHONE: 212/522-1212 Editor’s Note: Sometimes we can reach an editor’s voicemail three or four times before we find a real person on the other end… Continued

Role Of Public Affairs Gaining In Importance, According To New Study

April 14th, 1997 by

Corporate public affairs officers have heftier budgets and are more closely tied to the upper echelons where corporate decisions are made, according to the results of a study just released by the Public Affairs Council,… Continued

Repairing Investor Confidence

April 14th, 1997 by

NEW YORK – When one of the country’s largest financial institutions operated by blacks went public, it made good sense to its depositors and other interested investors to buy shares at the IPO price. Historically… Continued

Civic Internship Programs Boost Community Relationships

April 14th, 1997 by

Considering the controversial, emotionally loaded issues tied to the healthcare industry, it’s difficult for local industry leaders, decision-makers and influencers to fully understand how the medical system operates – unless they see it firsthand. With… Continued