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TIPS ON PURCHASING THE RIGHT LETTERHEAD

"Sometimes your letterhead is the first thing people see so it needs to be great," said John Sneider, production-creative manager at Dorland, Sweeney & Jones, a Philadelphia-based healthcare advertising agency. "It is definately part of … | MORE »

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BRIGHTEN YOUR MARKETING PLAN WITH EFFECTIVE USE OF COLOR

Think of some of the greatest healthcare branding campaigns and how they use color to accentuate their attributes: the American Red Cross and its trademark vivid red cross; Blue Cross/Blue Sheild’s traditional stately blue shield … | MORE »

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TENNESSEE HOSPITAL USES LETTERHEAD AS MINI-BILLBOARD

One component of a communications strategy that is sometimes overlooked by many companies is the organization letterhead. Bradley Memorial Hospital gives its letterhead top billing. The hospital, located outside of Chattanooga, Tenn., treats its letterhead … | MORE »

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HOSPITALS SEIZE UPON THE MARKET IN ELDER CARE

One hospital has seen the growth in "elder care" and changed its strategic brand planning accordingly. For example, the Children’s Hospital in Baltimore, Md., – which began as a home for children with polio and … | MORE »

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HEALTHCARE POLICY COMMUNICATIONS AN UPHILL BATTLE

With all of the recent media coverage on health maintenance organizations (HMOs), healthcare PR executives are now bearing the brunt of communicating ongoing, controversial issues such as their company policies on denial-of-care, physician gag-rules and … | MORE »

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CALMING MEDIA AND PUBLIC CONCERNS DURING SAFETY CRISIS

For a PR firm, it’s one thing (a good thing) to be flooded with client calls. It’s quite another (a challenging thing) to be approached by a client desperate to stave off negative publicity about … | MORE »

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MARK THESE DATES

Nov. 5-7: Promotion Marketing Ass’n of America, "Basics of Promotion Marketing," Los Angeles, 212/420-1100. Nov. 5-8: Center for Corporate Community Relations, "Program Evaluation," Boston, 617/552-2555. Nov. 6: W. Glen Communications/New Media Forum, "Target Audiences Via … | MORE »

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NEWS/INDUSTRY WRAP UP

TV Newsrooms Up Their Staffs More than three out of four TV newsrooms increased their staffs in 1996, according to the News/Broadcast Network Inc., a public relations services company which has satellite windows to radio … | MORE »

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GREEN BAY PACKERS PRESIDENT FOLLOWS THE PATH OF PR

Few PR executives ever rise to the top spot in their companies. One PR veteran who has, however, is Bob Harlan, president and CEO of the Green Bay Packers football team in Green Bay, Wis. … | MORE »

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PR FIRMS FIND VALUE IN PHILANTHROPY

An effective marketing and public relations campaign, often running into millions of dollars, can skim funds from any company’s coffers. But fiscally wise, as well as business savvy, PR firms and the clients they represent … | MORE »

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