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CONE EXPANDS CAUSE-RELATED MARKETING WITH NEW TEAM

Boston’s Cone Communications is increasing its cause-related marketing practice by appointing a senior director, Mark Feldman, and an account manager, Risa Sherman. The team was created to help Cone expand its expertise and capabilities as … | MORE »

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GAVIN ANDERSON & CO. ACQUIRES MCDONOUGH & ASSOCIATES

Gavin Anderson & Company, the U.S. subsidiary of corporate and financial comunications consulting firm Gavin Anderson & Company Worldwide Inc., recently acquired McDonough & Associates. Both firms are based in New York City. As part … | MORE »

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BOHLE COMPANY OPENS SATELLITE OFFICE IN SAN FRANCISCO

On Jan. 7, The Bohle Company, a technology PR firm headquartered in Los Angeles, opened a satellite office in San Francisco. The new business, at 545 Sansom St., Suite 800, will work with clients in … | MORE »

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TOY COMPANY REENTERS MARKET WITH STRONG MEDIA CAMPAIGN

After a prolonged absence from the kids’ toy market, Meccano, Inc., makers of Erector Set construction toys, had a public relations task with an unusual urgency. The Paris-based company had been absent from the U.S … | MORE »

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MEDIA RELATIONS STILL A SHARP THORN IN INDUSTRY’S SIDE

In the ongoing war between PR and the press lie the everyday battles that set media relations efforts back a notch. Take, for example, the case of Associated Press radio news reporter Margie Szaroleta, who … | MORE »

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PR AGENCY INVITES ONLINE USERS TO CHOOSE SITE DESIGN

IF YOU CAN’T decide what kind of graphics to put on your Web site, let your target audience make up your mind for you. After nine years in the PR and marketing business, that’s just … | MORE »

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MEDIA INSIGHT: AP ALL NEWS RADIO

EDITOR’S NOTE: Anyone with any media insight knows that the Associated Press is the source for a lot of the daily news Americans read, but it’s likely some PR execs and communicators forget that AP … | MORE »

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PR PEOPLE: NEW HIRES, PROMOTIONS

Former legislative clinton staffer joins ketchum Jim Weber, most recently special assistant for legislative affairs and special associate counsel to President Clinton, joined Ketchum PR Jan. 2 as senior vice president in its Washington, D.C. … | MORE »

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MILLSPORTS INKS FOUR-YEAR DEAL: WITH USA TRACK & FIELD

In the realm of long-term agreements, Millsport L.L.C., a sports marketing agency based in Stamford, Conn., has hit a winner. Last month, Millsports was retained by USA Track & Field sports organization to provide sponsorship … | MORE »

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MARK THESE DATES: PR NEWS

January 14: New York Women in Communications Inc., "Nothing is Wasted: Changing Streams in Mid-Career," New York, 212/661-4737. January 15-16: International Quality & Productivity Center, "Restructuring Internal Communication to Drive Radical Change," San Francisco, 800/420-2145. … | MORE »

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