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MEDIA INSIGHT: LIVE WITH REGIS & KATHIE LEE

April 21st, 1997 by

7 Lincoln Square New York N.Y. 10023 Phone: 212/456-3605 Editor s Note: ABC s "Live With Regis and Kathie Lee" has a celebrity format, but the outlet still gets hundreds of pitches a week from… Continued

FIERCE COMPETITTION AWAITS U.S. FIRMS BREAKING INTO LONDON PR

April 21st, 1997 by

The London PR industry thrives on a somewhat strange blend of professional elixirs: fierce competitiveness mixed with gentility. Perhaps there s no better illustration of that than Lord Chadlington, the founder of Pounds 22 plus-million… Continued

HOW TO GET YOUR CEO IN PRINT OR IN FRONT OF TV CAMERAS IN THE RIGHT LIGHT

April 21st, 1997 by

In the minds of many CEOs and executives, the media are often viewed in one way: with dread. That s because senior-level decision makers aren t always adequately mentored by PR professionals on how to… Continued

COMPANIES OFFERING MEDIA TRAINING

April 21st, 1997 by

Following is a list of some companies that offer media training. Allan Bonner Communications Management Inc. Toronto, 416/484-1667 Contact: Janice Maas Imada Wong Communications Group, Inc. Los Angeles 213/622-6513 Contact: S. Robert Park Barry McLoughlin… Continued

A NEW PHASE OF PR: CALIF. CO. CREATES WINNING ONLINE CONTEST

April 21st, 1997 by

In the world of PR, contests can get dry. The challenge always is to land a campaign that will give your client useful information customer demographics, potential business leads while also coming up with something… Continued

PR & MARKETING CALENDAR

April 21st, 1997 by

April 24-25: Global Public Affairs Institute, "Managing Public Affairs in the Pacific Rim," San Francisco, 212/481-1782. April 24-27: Public Relations Society of America, "Annual Section Conference," Irving/Dallas, 212/995-2230. April 25: Society of Professional Journalists, "SDX… Continued

NEWS: INDUSTRY WRAP-UP

April 21st, 1997 by

CEOs Urged to Convert Customers into Shareholders The annual orbes-American Stock Exchange CEO Conference held April 11 in Cleveland provided more than an industry glimpse at the health of the stock market today: it underscored… Continued

Honorable Mention – Marketing Campaign: Porter-Novelli Kicks Butt With Month Long ‘Smokeout’ Campaign

April 17th, 1997 by

Campaign: "Commit to Quit" Company: Porter Novelli (New York, 212/872-8000) Campaign Budget: $650,000 (fully utilized) The Porter Novelli team seized the opportunity to educate the public about SmithKline Beecham’s smoking cessation aids, Nicorette and NicoDerm… Continued

Best Marketing Campaign: Schwartz Communications Gets To The Heart Of Cause Marketing

April 17th, 1997 by

Campaign: "Heartstream Forerunner Saves Lives" Company: Schwartz Communic. (Waltham, Mass, 617/684-0770) Campaign Budget: $200,000 (fully utilized) Armed with two strategic objectives, this campaign proved to be a great example of well-executed cause marketing. The primary… Continued

Best PR Campaign: Yale-New Haven Hospital Writes New Chapter With Kids’ Book

April 17th, 1997 by

Campaign: "Now I Know Better: Kids Tell Kids About Safety" Company: Yale-New Haven Hospital (New Haven, 203/785-2488) Campaign Budget: $50,000 (represents 12% of yearly PR budget) To distinguish Yale-New Haven’s emergency pediatric center as the… Continued