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THE NEWS MONITOR

Virtual Medical Center Opens Mediconsult.com, a new company with offices in Bermuda, Boston, Montreal and Toronto has announced an Internet-based "virtual medical clinic" that promises to have a dramatic impact on the quality of medical … | MORE »

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MANAGE CARE CREDIBILITY LOW

In a survey gaugin the public’s views on the credibility of various industries, the managed care industry finished near the bottom of the list, only slightly higher than the tobacco industry. The pharmaceutical industry ranked … | MORE »

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AMERICANS CAUGHT DIRTY HANDED

You may want to beef up PSAs about handwashing — people do not wash their hands as often as they think they do, risking poor health and the spread of infection, according to results of … | MORE »

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ADVERTISING ABSTRACTCOMPUTERIZATION LIFTS APPEAL OF MEDICAL ADS

Advanced Imaging Inc. created this innovative print advertising campaign to tout its own work in the medical industry. A pioneer in the use of computers for medical illustration, David Bolinsky, president of Advanced Imagining Inc. … | MORE »

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IT’S TIME TO GIVE YOUR BREAST CANCER AWARENESS PROGRAM A NATIONAL SPOTLIGHT

Though National Breast Cancer Awareness Month is just two weeks away, it’s not too late for healthcare PR executives to join some of the innovative national programs that will help boost their organization’s stature in … | MORE »

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MARK THESE DATES

Sept. 27-30 The 18th Annual Educational Conference and Trade Show, Atlanta. Sponsored by American Society for Healthcare Marketing and Public Relations. Members: $595; non-members: $850. Call 312/422-3737. Oct. 10-12 American Association of Health Plans is … | MORE »

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TREADING CAREFULLY WITH TESTIMONIALS AND ENDORSEMENTS

Testimonials (also known as "endorsements") can be effective advertising tools. Consumers often fail to distinguish between the advertiser, on the one hand, and the opinions, beliefs, findings or experiences of the person providing the testimonial, … | MORE »

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NEWS:INDUSTRY WRAP-UP

School PR Group Picks Leader The National School Public Relations Association (NSPRA), Arlington, Va., installed Burnadine Anderson as president during the group’s annual meeting last month. Anderson is communications assistant to the superintendent of the … | MORE »

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PR NEWS GUIDE TO EXECUTIVE RECRUITERS

Find the Search Firm That Meets Your Needs With the economy holding steady, your organization may be turning its attention to staffing needs. Or, you may be considering your next career move. If so, you … | MORE »

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CORPORATIONS VALUE FIRMS’ SERVICE ABOVE CREATIVITY, COUNSEL

In the down-to-business 1990s, U.S. corporations more than anything want a consistent level of professional service from the PR firms they employ. Just released survey results from consulting firm Thomas L. Harris & Co., Highland … | MORE »

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