Subscription Content

Soaring Midwifery Trend Delivers ‘More For Less’ Marketing Opportunities

May 15th, 1997 by

Hospitals around the country, especially throughout the West Coast, New York, Texas and Florida, are responding to a growing midwifery trend with renewed marketing interest and financial commitment. Since 1975, the number of certified nurse-midwife… Continued

On The Pulse: Trends & Surveys In the Healthcare Industry

May 15th, 1997 by

DTC Ads Redefine Doctor-Patient Relationships Encouraging consumers to become advocates of their own healthcare, Direct-to-Consumer (DTC) ads are impacting the relationships among patients with physicians, pharmaceutical manufacturers, and healthcare payers, according to a newstudy by… Continued

Reporter’s Notebook

May 12th, 1997 by

New PR Director The Public Relations Society of America’s new director of PR, Richard George, attended his first major PRSA event and surfaced last week as one of the on-site troubleshooters making sure the PRSA… Continued

Growing Means Controlling – Not Leaping Into – The Future

May 12th, 1997 by

ST. PETE, FLA., -While mergers, acquisitions, alliances and diversifications sometime scare even the best of PR agencies, such moves have become the new reality. But it’s not the choice of which routes you embark on… Continued

PR & Marketing Calendar

May 12th, 1997 by

May 25-28: The Canadian Public Relations Society, Inc., "Canadian Public Relations Society National Conference," Vancouver, British Columbia, Canada, 613/232-1222. May 28-30: American Marketing Association, "Applied Research Methods," San Francisco, 312/648-0536. June 1-27: Columbia Business School,… Continued

People

May 12th, 1997 by

William C. Lyddan, Jr., president of Brouillard Communications, New York, will become president and CEO of the agency effective July 1 as announced by chairman James H. Foster, who has been CEO since 1984. Lyddan… Continued

News Briefs

May 12th, 1997 by

New Healthcare PR Firm A new PR company called HealthCounsel has been developed by two principals of William Silverman & Company, Cleveland. The new venture, based in the Cleveland office, will be headed by Diane… Continued

Media Insight: ‘CBS News Sunday Morning’

May 12th, 1997 by

524 West 57th Street New York, NY 10019 Phone: 212/975-4321 Editor’s Note: Though these producers may be hard to track down, once we reached them, they were very personable and easy to approach, offering much… Continued

Intranets: A Communications Force to Be Reckoned With

May 12th, 1997 by

With all of the hype surrounding intranets, the latest corporate communications darling, it’s easy to be wooed by the technology instead of understanding the real value it can bring to your company’s communications bottom line.… Continued

Counselors Propose New Trade Association at Annual Meeting

May 12th, 1997 by

ST. PETE, FLA., May 6 -A day before the Public Relations Society of America Counselors Academy conference here drew to a close, a core group of PR counselors convened at an informal roundtable meeting to… Continued