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PR & Marketing Calendar

May 12th, 1997 by

May 25-28: The Canadian Public Relations Society, Inc., "Canadian Public Relations Society National Conference," Vancouver, British Columbia, Canada, 613/232-1222. May 28-30: American Marketing Association, "Applied Research Methods," San Francisco, 312/648-0536. June 1-27: Columbia Business School,… Continued

People

May 12th, 1997 by

William C. Lyddan, Jr., president of Brouillard Communications, New York, will become president and CEO of the agency effective July 1 as announced by chairman James H. Foster, who has been CEO since 1984. Lyddan… Continued

News Briefs

May 12th, 1997 by

New Healthcare PR Firm A new PR company called HealthCounsel has been developed by two principals of William Silverman & Company, Cleveland. The new venture, based in the Cleveland office, will be headed by Diane… Continued

Media Insight: ‘CBS News Sunday Morning’

May 12th, 1997 by

524 West 57th Street New York, NY 10019 Phone: 212/975-4321 Editor’s Note: Though these producers may be hard to track down, once we reached them, they were very personable and easy to approach, offering much… Continued

Intranets: A Communications Force to Be Reckoned With

May 12th, 1997 by

With all of the hype surrounding intranets, the latest corporate communications darling, it’s easy to be wooed by the technology instead of understanding the real value it can bring to your company’s communications bottom line.… Continued

Counselors Propose New Trade Association at Annual Meeting

May 12th, 1997 by

ST. PETE, FLA., May 6 -A day before the Public Relations Society of America Counselors Academy conference here drew to a close, a core group of PR counselors convened at an informal roundtable meeting to… Continued

Case Study No. 2948: McGraw-Hill Uses Media to Attack Prior Restraint Decision

May 12th, 1997 by

Just as The McGraw-Hill Companies [MHP], based in Manhattan, was crafting a new corporate image — that it was more than just a standard ink-on-paper informations company — it was confronted with a rare politically-charged… Continued

Reporter’s Notebook

May 12th, 1997 by

New PR Director The Public Relations Society of America’s new director of PR, Richard George, attended his first major PRSA event and surfaced last week as one of the on-site troubleshooters making sure the PRSA… Continued

PR & Marketing Calendar

May 5th, 1997 by

May 6-8: Promotion Marketing Association of America, Inc., "Basics of Promotion Marketing," Chicago, 212/420-1100. May 6-9: The Center for Corporate Community Relations, "Strategic Contributions," Boston, 617/552-4545. May 8-9: Effective Communications Group, "Advanced Writing & Interviewing… Continued

News: Industry Wrap-Up

May 5th, 1997 by

On The International Front Manning, Selvage & Lee Adds Three Manning, Selvage & Lee, New York, has added three consultancies in Central and Eastern Europe to its international affiliate network. The firms are Promaco Public… Continued