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Federal Mental Health Organization Targets Net-Savvy Consumers

May 29th, 1997 by

Responding to the growing trend of consumers hungry for mental health information and guidance, the federally run Center for Mental Health Services (CMHS) launched its online National Mental Health Services Knowledge Exchange Network (KEN) last… Continued

Orlando Strippers’ Donation Triggers American Cancer Society’s Moral Crisis

May 29th, 1997 by

Sometimes the best fundraising intentions can become publicity nightmares, as the Orlando, Fla., chapter of the American Cancer Society (ACS) can certainly attest. Within hours of learning that the market’s No. 1 young male-oriented rock… Continued

Did You Know?

May 29th, 1997 by

Most physicians tend to spend 15 minutes or less with their patients. Here’s the breakdown: 6% spend 1 to 5 minutes with each patient, 25% spend 6 to 10 minutes with each patient, 31% spend… Continued

Web Dinosaurs No More: Mental Health Marketers Are Blazing New Trails Online

May 29th, 1997 by

Mental health associations have often been accused of being marketing dinosaurs especially where the World Wide Web is concerned. Not so anymore. For an industry burdened with showing absolute cost justifications for marketing programs, the… Continued

Merger Watch: An Eye On The Changing Healthcare Climate

May 29th, 1997 by

Healthcare organizations are merging or being acquired at a dizzying pace. In this new bi-weekly feature, we take a look at a recent merger or acquisition and explore how the PR and marketing departments fared… Continued

High-End Preventive Care Programs Target Baby Boomers With Means

May 29th, 1997 by

Affluent babyboomers have become prime targets for marketers at a handful of preventive care clinics that are well-positioned to offer what managed care and most insurance companies don’t – extensive detection of illness and disease… Continued

The News Monitor

May 29th, 1997 by

Marketing Campaigns Fashion Clothier Reamed For Anti-Nurse Ad Two heavy hitters in the healthcare industry, the American Hospital Association (AHA) and the American Organization of Nurse Executives (AONE), are outraged by a clothing ad that… Continued

PR People: New Hires/Promotions

May 26th, 1997 by

BBK President Named Member of Alumni Advisory Board At Tufts Joan F. Bachenheimer, president and creative director of BBK Communications, Newton, Mass., has been named to the newly formed Alumni Advisory Board of Commnications and… Continued

Survey Shows Internet Reliance to Increase in Two Years

May 26th, 1997 by

Managers today are still not tethered to the Internet as something they need to depend on heavily for day-to-day business transactions. But that will change drastically in the next two years, according to survey results… Continued

Media Insight: Business Network Network

May 26th, 1997 by

5025 Centennial Boulevard Colorado Springs, Colo. 80919-2401 Phone: 719/528-7040 Editor’s Note: With the major focus PR professionals place on pitching to print, TV and magazine media outlets, it’s often the case that radio is ignored.… Continued