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RUDER-FINN WINS WITH NEW MERGER IMAGE CAMPAIGN

Last year, when newly merged pharmaceutical companies Ciba and Sandoz created a new company, Novartis, it decided to brand the company without mentioning one of the company’s more than 1,500 well-known products — including Ciba … | MORE »

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ADVERTISING ABSTRACT: AGENCY TOUTS SWEDISH MEDICAL DEVICE

To target young, life-science researchers who are working in pharmaceutical company research departments and academic research institutions, Makovsky Company created a unique ad campaign for Pharmacia Biotech featuring blond Scandinavian actors making jokes about an … | MORE »

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INFORMATION NETWORK GETS TO THE HEART OF THE MATTER

What began as a way to get the latest medical information out to the masses has become an online marketing tool generating patient referrals to a group of cardiologists working behind the scenes. The Heart … | MORE »

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HOW TO CREATE A SUCCESSFUL HEALTHCARE BRANDING AND IMAGING CAMPAIGN

In this Colleague To Colleague we talk to William Schneider, who heads the San Francisco office of Lippincott & Marguiles, a corporate and brand identity firm. He offers insight and suggestions on building your brand … | MORE »

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PATIENT POWER: MARKETING TO CONSUMERS RATHER THAN DOCTORS

When beauty-conscious women started demanding Retin-A from their dermatologists in droves in the early ’90s to remove their wrinkles, healthcare marketers realized they had stumbled upon a gold mine — direct-to-consumer (DTC) promotions. Today, DTC … | MORE »

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CALENDAR

Feb. 26-28 – IABC and Ragan Communications will hold the 1997 "Health Care Communicators Conference." Washington, D.C. 800/878-5331. March 23-26 – The 1997 Annual Conference of the Alliance for Healthcare Strategy and Marketing. San Francisco, … | MORE »

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IN-HOUSE PR AGENCIES OFFER MORE EFFICIENT ALTERNATIVE TO OUTSOURCING

With the current environment challenging healthcare organizations to keep an eye on cost without taking the other eye off quality, many companies are turning to in-house healthcare PR agencies rather than outsourcing their needs. For … | MORE »

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DOCTORS ARE QUIETLY ASSISTING IN SUICIDES

Your doctors may be assisting in more suicides than you realize, according to a study in last week’s New England Journal of Medicine. A group led by clinical psychologist Lee Slome reports that in a … | MORE »

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MARK THESE DATES

February 20: The Conference Board and Ketchum Public Relations Worldwide, "Proactive Employee Communications: Building an Atmosphere of Openness, Common Purpose, and Trust," San Francisco, 212/339-0345. February 20: New York Women in Communications, "The Civility Defense: … | MORE »

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NEWS: INDUSTRY WRAP-UP

PRSA to Celebrate 50 Years by Launching Community Programs The Public Relations Society of America, New York, is celebrating its 50th anniversary by encouraging individual PRSA chapters to spearhead community-involvement programs that promote PR as … | MORE »

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