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ALWAYS KEEP COMMERCIAL SPEECH LIMITATIONS IN MIND

Until the mid-1970s, the U.S. Supreme Court consistently ruled that although the First Amendment to the Constitution protects freedom of speech, it did not protect "commercial speech." Commercial speech includes advertisements, brochures and other materials … | MORE »

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SENIOR CITIZEN PROMOTION FALLS SHORT OF EXPECTATIONS

Planning a marketing campaign requires covering all bases and anticipating potential problems, but especially important is knowing your audience. The newly formed Senior Friends Group (SF) branch in San Diego, Calif., a senior citizens discount … | MORE »

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PROGRAM USES THE WEB TO CURTAIL PEDIATRIC ASTHMA

A home-taught pediatric asthma management program that includes access to a related Web site can lead to annual asthma-related cost savings of over $11,500 per patient, as well as decreased incidences and severity of asthma … | MORE »

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PHARMACEUTICALS EXPECT INDUSTRY EXPERTISE AND STRATEGIC WORK FROM AGENCIES

A new study has found what healthcare companies feel are important criteria in judging the performance of their public relations and advertising agencies. The new client satisfaction study released by Baxter Gurin & Mazzei, the … | MORE »

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PATIENT-HUNGRY HOSPITALS ARE LOOKING OVERSEAS MARKETS TO FILL IN THE GAPS

Hospitals around the world are pushing outside their borders looking for new global patients. Take the example of Johns Hopkins Hospital in Baltimore, Md., which has crafted marketing contracts all over the world including third … | MORE »

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PHARMACEUTICAL’S PR DRIVE

Fueled in part by the pharmaceutical care movement and an increase in the direct marketing of healthcare services to consumers, some state boards of pharmacy and industry trade organizations have embarked on ambitious public relations … | MORE »

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FDA CLOSE TO PUBLISHING INTERNET GUIDELINES

Time is running out for people in the prescription drug business who want to have a say in how their products are marketed and advertised over the Internet. The Food and Drug Administration is developing … | MORE »

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ROGAINE MARKETING CAMPAIGN EXPANDS TO HISPANIC MARKET

CreatAbility, an advertising firm in Coral Gables, Fla., will handle a new Spanish-language marketing campaign for the hair-loss medication Rogaine and seven other brands of Michigan-based Pharmacia & Upjohn Inc., including Progaine, Kaopectate, and Dramamine. … | MORE »

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BLOOD SHORTAGE FEAR

Representatives from the American Association of Blood Banks and America’s Blood Centers said last week they fear the worst blood shortages ever and hospitals and blood banks fear record blood shortages will jeopardize their ability … | MORE »

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POLISH PARTNERSHIP

Manning, Selvage and Lee, New York, has partnered with United Public Relations, Poland. (Manning, 212/213-7025)

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