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Technology: Master It, Use It – Don’t Be Mastered

Can you remember the days before e-mail? Pagers? Computer spell-check? It seems like ages ago, but really, these technology tools became mainstream only within the past three to four years. While PR professionals are glad … | MORE »

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Spokespeople At Government Agencies And Hospitals Limited By Regulations

In the private business world, PR professionals aren’t always permitted by senior-level executives to be as open as they may want when a press query comes in. Yet PR execs in the government, legal and … | MORE »

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PR People: New Hires/Promotions

Ketchum PR’s Executive VP Robert Feldman will become president and CEO of Grey Advertising’s worldwide PR company, the GCI Group, beginning April 14. Feldman replaces Jack Bergen, who left GCI to join Westinghouse/CBS. (Ketchum, 212/546-2422) … | MORE »

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Avon’s Grassroots PR Raises Awareness & Dollars

The Avon Lady has come a long way from the days of door-to-door pitches for blush and mascara. Now, she’s wearing a pink ribbon and touting something with more impact: breast cancer awareness. Avon Products … | MORE »

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PR & Marketing Calendar

April 7: New York Women in Communications, "Achieving Total Well-Being in Turbulent Times," New York, 212/661-4737. April 7: Effective Communications Group, "Effective Feature Writing Seminar," Tampa, Fla., 201/444-3147. April 7-8: Public Affairs Council, "Massachusetts State … | MORE »

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Fast Facts: Cyber PR

A surprising number of communication execs do not have external e-mail and their companies do not have a corporate intranet. That’s according to the "Corporate Communications Benchmark 1997" study – based on responses from communication … | MORE »

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News: Industry Wrap-Up

Online Middleberg Launches Online Unit Middleberg & Associates, New York, launched March 31 its new online unit, Middleberg Interactive, to serve clients relying on new technologies and interactive communications. The new division will provide online … | MORE »

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Media Insight: Los Angeles Times

Times Mirror Square Los Angeles, Calif. 90053 Phone: 213/237-5000 Editor’s Note: The L.A. Times is the toughest media oulet we’ve tried to penetrate thus far. Getting editors’ phone numbers is like pulling teeth. Also, once … | MORE »

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Food Lion Continues To Defend Its PR

Without question, one of the most highly publicized and closely watched lawsuits of late has been Food Lion and ABC’s ongoing battle over an ABC report about conditions in Food Lion stores based on journalists … | MORE »

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How Ir Executives Help Small Cap Cos. Compete In The Stock Market Game

Out of all the publicly traded companies selling off stock to individual and institutional investors, vying for investors’ money and the media’s attention, how can the small fish survive in the sea of Wall Street … | MORE »

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