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MAJORITY OF HOSPITALS DO COMMUNITY ASSESSMENTS

Nearly nine of 10 hospitals and systems are engaged in community health improvement activities, and the degree of managed-c are penetration in their area seems to have little effect on those efforts. Those are two … | MORE »

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HMO MARKETERS, PR EXECS OPENING LINES OF COMMUNICATION TO PUBLIC

Heeding the complaints of thousands of Americans confused about their health plans coverage, many HMO marketers and PR practitioners will be rewriting brochures and embarking on a campaign to better educate the public about their … | MORE »

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MARK THESE DATES

Feb. 26-28, 1997. IABC and Ragan Communications will hold the 1997 "Health Care Communicators Conference." Washington, D.C. 800/878-5331. March 23-26. The 1997 Annual Conference of the Alliance for Healthcare Strategy and Marketing. San Francisco, Calif. … | MORE »

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PHARMACEUTICAL USES WEB TO EDUCATE PUBLIC ON ARTHRITIS

By teaching seniors with arthritis and their families to use the vast resources of cyberspace, public affairs practitioners at Searle Corp. have been able to promote their new Web site and further their mission of … | MORE »

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EFFECTIVELY USING AUDIO, VIDEO, BROADCAST FAX, COOPERATIVE MAIL

Almost every healthcare public relations professional is aware that the use of alternative media is on the rise. Expert say the industry can no longer be constrained by the use of traditional media such as … | MORE »

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HOW TO MARKET SUCCESSFULLY TO A GROWING NUMBER OF INTEGRATED HEALTHCARE NETWORKS

This week’s Colleague to Colleague talks with Suzanne Houck, president of Houck & Associates, which provides training and consulting to healthcare providers and vendors. She can be reached at 1820 Hawthorn Ave., Suite 240, Boulder, … | MORE »

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GALA HELD TO HONOR RETIRING FULTZ

More than 100 colleagues, clients and associates met in Des Moines, Iowa, recently to mark the retirement of William J. Fultz, founder chairman of marcom agency Creswell, Munsell, Fultz & Zirbel. Fultz, who has spent … | MORE »

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AGENCY RECEIVES AWARDS

The Philadelphia Chapter of the Public Relations Society of America 1996 awards honored RBT/Strum with two Pepperpot Awards and one Meritorious Award for excellence in planning and executing a PR campaign. RBT/Strum, Cherry Hill, N.J., … | MORE »

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PR PEOPLE: GETTING A ‘SEAT AT THE EXECUTIVE TABLE’

As the public relations profession matures, many in PR wonder aloud – or silently – why communications is often an afterthought in organizations. Too often, communications executives feel left out until it’s time to issue … | MORE »

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BALTIMORE AD AGENCY MERGES WITH NEW ENGLAND PR FIRM

Lassalle O’Brien Advertising of Baltimore acquired Craig Altschul & Associates Public Relations of Mancester Center, Vermont. The merger is supposed to increase both firms’ market niches in resort, tourism and entertainment marketing. (Lassalle, 802/362-5066)

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