Contest for the Best PR & Marketing Campaigns of 1997
Healthcare PR & Marketing News is calling for entries for its second annual contest for the Best PR Campaign and Best Marketing Campaign. This award recognizes the most innovative healthcare-related project or program in 1997 created by a PR practitioner, or PR and marketing team.
Winners will receive a free one-year subscription to Healthcare PR & Marketing News and will be recognized during Health Strategy Institute's 3rd National Forum on Customer Based Marketing Strategies, May 3-5, 1998 in Phoenix, AZ. Your award-winning program also will be featured in an upcoming issue of Healthcare PR & Marketing News. All winners, including Honorable Mentions, will be included in a Best Practices guide to be published by Phillips Business Information in 1998. Plus, winners will receive a free pass (a $795 value) to the Forum, courtesy of HSI.
Please take a few minutes to outline your campaign using the entry form below. Send your entry form and accompanying materials to "Healthcare Contest," c/o Editor Ann McMikel, 1201 Seven Locks Road, Suite 300, Potomac, MD 20854. The deadline is March 18.
Entry Form
Program's contact person and title:______________________________________________
Organization: ______________________________________________________________
Address:__________________________________________________________________
Phone Number:_____________________________________________________________
Fax Number:_______________________________________________________________
Email address:______________________________________________________________
Team members' names and titles__:______________________________________________
A Outline the PR or marketing campaign, including goals and objectives, target audiences, strategies, messages and budget. Also include the duration of the campaign.
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B Outline how the plan was implemented, techniques and materials used, tactics undertaken and difficulties. Also included any online PR or marketing associated with your program.
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C Were you able to show a return on investment? Please explain in detail.
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D Demonstrate how the program met or exceeded its original objectives and what efforts were made to identify, analyze and quantify results.
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E 1. If your campaign was PR-driven, did it garner media attention? Please provide examples.
2. If you campaign was marketing-driven, did you realize an increase in referrals, membership, sales, etc.
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F Describe why your program deserves the Healthcare PR & Marketing News Best Campaign award.
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Deadline is March 18.
For more information, call Ann McMikel at 301/340-7788, ext. 2121
Do not send us original material; we cannot return your entries. All entries will be held in confidence.