2014 Rising PR Stars: Christianna Giordano

Christianna Giordano, Senior Account Executive, Digital Innovation Group, Cohn & Wolfe

Digital guru, mentor, change agent, unstoppable — these are all words used to describe Christianna by colleagues and clients. She serves as the lead digital strategist on some of the agency’s top accounts, including Colgate, Tom’s of Maine and Sanofi. But what makes her truly indispensible to Cohn & Wolfe is her passionate support of the agency’s transformation into a digitally driven, integrated brand communications agency. Because of her deep understanding of the digital and social media landscape she quickly establishes herself as a trusted advisor to clients while thoughtfully guiding them into new territory.

Christianna has helped market Cohn & Wolf’s digital offering by building a strong social media following and thought leadership focused content strategy. Her efforts have helped grow the agency’s Twitter followers by 980 percent, rising from 659 to over 7,000 followers. She also spearheaded an initiative to recruit and activate the first digital ambassador program for Tom’s of Maine. She developed the strategy, identified the most relevant digital influencers as candidates and secured their participation. In three short months, the program was halfway to reaching its goal for the year, generating over 9.3 million targeted impressions.