Winner: Finn Partners Digital
Finn Partners' growing digital/social team has shown measured success in independent analytics-driven campaigns for large consumer brands like Hyundai, as well as highly regulated clients such as Blue Cross Blue Shield.
For “An Apple A Day,” Finn Partners worked with Blue Cross Blue Shield of Michigan to bring their patient-provider relationship beyond just a transactional one by enhancing communications with Michigan residents through Facebook, Twitter, Pinterest and a wellness blog, AHealthierMichigan.org. The campaign grew BCBSM’s social community to 152,306 people across 16 channels—a striking 1,386% increase from 2012.
For Hotels.com, Finn Partners produced a one-hour Twitter chat to garner consumer insight and promote the site’s Welcome Rewards Program, which drew 305 participants and 934 replies. The interactive Facebook app and accompanying campaign created by Finn Partners for Hyundai Hope on Wheels brought the conversation about pediatric cancer to the general public via social media, and the integrated social media campaign created by Finn Partners for Institute of Electrical and Electronics Engineers (IEEE) helped establish IEEE’s social media presence, as well as raise awareness of engineering as a profession and show how technologies driven by IEEE benefit humanity.
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