Author Archives: Scott Van Camp
Politicians who fail to act with long-term interests in mind can learn from forward-thinking business leaders
The burgeoning success of digital and social PR outreach notwithstanding, there’s nothing like face-to-face communications. Here are six tips from Kaiser Permanente’s Diane Gage Lofgren on how to plan and execute a compelling event.
After years of spreading "youthful" messages, PR pros might want to take a closer look at older audiences and what makes them tick.
While Pope Benedict’s decision to resign from his post may have stunned his inner circle, his stepping down due to health problems should help his legacy.
The professional social network has tripled its stock price since going public in 2011, meaning PR pros should "take stock" in how to best put LinkedIn to use.
By forbidding lapel pins or accessories that display organized causes, charities may suffer.
Blue Ocean’s research points out five key areas in which to concentrate your social media measurement efforts.
One in three global respondents to a survey preferred being treated well compared with having their issues immediately resolved.
66% of CEOs of the world’s top 50 companies engaged online in 2012, compared with 36% in 2010, but only 18% use social networks.