Politicians who fail to act with long-term interests in mind can learn from forward-thinking business leaders
Stories by Scott Van Camp
6 Tips for PR Success with Your Events
April 1st, 2013 by Scott Van CampThe burgeoning success of digital and social PR outreach notwithstanding, there’s nothing like face-to-face communications. Here are six tips from Kaiser Permanente’s Diane Gage Lofgren on how to plan and execute a compelling event.
‘Youthfulness’ Out, ‘Older and Wiser’ In as a Branding Trend
February 12th, 2013 by Scott Van CampAfter years of spreading "youthful" messages, PR pros might want to take a closer look at older audiences and what makes them tick.
4 Tips to Leverage a Booming LinkedIn
February 11th, 2013 by Scott Van CampThe professional social network has tripled its stock price since going public in 2011, meaning PR pros should "take stock" in how to best put LinkedIn to use.
Pope’s Resignation and Knowing When to Leave
February 11th, 2013 by Scott Van CampWhile Pope Benedict’s decision to resign from his post may have stunned his inner circle, his stepping down due to health problems should help his legacy.
CBS’ Grammy Ban on Lapel Pins Sends the Wrong Message
February 8th, 2013 by Scott Van CampBy forbidding lapel pins or accessories that display organized causes, charities may suffer.
Emotional Aspect of Customer Service Most Critical
February 5th, 2013 by Scott Van CampOne in three global respondents to a survey preferred being treated well compared with having their issues immediately resolved.
Infographic: B2B Companies Well-Represented in Fortune 100 Social Effectiveness Index
February 5th, 2013 by Scott Van CampBlue Ocean’s research points out five key areas in which to concentrate your social media measurement efforts.
Oreo’s Power-Outage Tweet: Much Ado About Nothing?
February 4th, 2013 by Scott Van CampWhile many in the press gushed about Oreo’s creative Twitter response to the power outage at the Super Bowl, others wonder if the effort was blown out of proportion.
As the NLRB Cracks Down, It’s Time For a Refresh on Social-Media Policy
February 4th, 2013 by Scott Van CampThe National Labor Relations Board has told some big brands to scale back on policy language that limits what employees can say online about work.