Politicians who fail to act with long-term interests in mind can learn from forward-thinking business leaders
Stories by Scott Van Camp
The burgeoning success of digital and social PR outreach notwithstanding, there’s nothing like face-to-face communications. Here are six tips from Kaiser Permanente’s Diane Gage Lofgren on how to plan and execute a compelling event.
After years of spreading "youthful" messages, PR pros might want to take a closer look at older audiences and what makes them tick.
By forbidding lapel pins or accessories that display organized causes, charities may suffer.
Blue Ocean’s research points out five key areas in which to concentrate your social media measurement efforts.
One in three global respondents to a survey preferred being treated well compared with having their issues immediately resolved.
66% of CEOs of the world’s top 50 companies engaged online in 2012, compared with 36% in 2010, but only 18% use social networks.
With marketers planning to go on a Big Data spending spree in 2013. PR execs should leverage its own version of Big Data–social media metrics.