Author Archives: Scott Van Camp

Biz Leaders’ Long-Term Focus Plays Well with Public

Politicians who fail to act with long-term interests in mind can learn from forward-thinking business leaders | MORE »

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6 Tips for PR Success with Your Events

The burgeoning success of digital and social PR outreach notwithstanding, there’s nothing like face-to-face communications. Here are six tips from Kaiser Permanente’s Diane Gage Lofgren on how to plan and execute a compelling event. | MORE »

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‘Youthfulness’ Out, ‘Older and Wiser’ In as a Branding Trend

After years of spreading "youthful" messages, PR pros might want to take a closer look at older audiences and what makes them tick. | MORE »

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Pope’s Resignation and Knowing When to Leave

While Pope Benedict’s decision to resign from his post may have stunned his inner circle, his stepping down due to health problems should help his legacy. | MORE »

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4 Tips to Leverage a Booming LinkedIn

The professional social network has tripled its stock price since going public in 2011, meaning PR pros should "take stock" in how to best put LinkedIn to use. | MORE »

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CBS’ Grammy Ban on Lapel Pins Sends the Wrong Message

By forbidding lapel pins or accessories that display organized causes, charities may suffer. | MORE »

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Infographic: B2B Companies Well-Represented in Fortune 100 Social Effectiveness Index

Blue Ocean’s research points out five key areas in which to concentrate your social media measurement efforts. | MORE »

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Emotional Aspect of Customer Service Most Critical

One in three global respondents to a survey preferred being treated well compared with having their issues immediately resolved. | MORE »

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Top CEOs Engaged Online—Just Not on Social Networks

66% of CEOs of the world’s top 50 companies engaged online in 2012, compared with 36% in 2010, but only 18% use social networks. | MORE »

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Charting the Industry: How Big is Big Data for PR Execs?

With marketers planning to go on a Big Data spending spree in 2013. PR execs should leverage its own version of Big Data–social media metrics. | MORE »

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