Stories by Sophie Maerowitz

twitter, trump account

Another Flap for Twitter After Trump Account Blackout

November 3rd, 2017 by

A difficult week for Twitter continued with an 11-minute shutdown of President Trump’s Twitter account. What steps Twitter plans to take to prevent another hijacking of the most influential Twitter account in the U.S. remain to be seen.

tribe, advocates

How GoDaddy is Building a Tribe of Brand Advocates

October 27th, 2017 by

It’s no secret that audiences respond more readily to their peers’ brand engagement than they do to messaging that comes directly from brands themselves. But what can communicators do to convert those engaged users into brand advocates?

Stacey DePolo, who manages social media and advocacy at domain and business services provider GoDaddy, considers that question often. She works daily to build GoDaddy’s community of brand advocates, which she defines as “a group of people who are passionate about a brand, product or cause that promotes their community either in person or online.”

Untitled design

NAACP Call-Out of American Airlines Takes Command of News Cycle

October 26th, 2017 by

While the NAACP’s travel advisory for African Americans is only the most recent reference to airlines’ perceived discriminatory behavior toward travelers, its calling out of a specific brand perhaps augurs a new era of coordinated confrontation between mission-based nonprofit organizations and brands.

dove, ad, racist

Dove’s Latest Ad-Related Crisis and How Brands Can Avoid ‘Missing the Mark’

October 9th, 2017 by

Dove is in crisis mode after running a Facebook advertisement many are calling racist. The ad, a GIF which featured a black woman removing her shirt to reveal a white woman, was pulled after being widely shared on social media and covered in national news outlets. Given how many brands fumble in getting across respectful messaging around race and diversity, it’s crucial for all communicators to ensure their brands have an internal review process for all content, including an employee culture that nixes off-mark messaging long before it reaches the public.


#MadeByGoogle Drives Home Shift From Mobile-First to AI-First World

October 4th, 2017 by

Artificial intelligence took center stage at today’s #MadeByGoogle launch event. The company unveiled a plethora of products aimed at an AI-focused future, including enhanced voice and visual search features in the Pixel 2 smartphone and Google Home device, as well as a beefed-up virtual reality headset, highlighting the company’s shift from “a mobile-first to an AI-first world.”

geoffrey giraffe, toys 'r' us, entrance, augmented reality

Snapchat and Toys ‘R’ Us Signal Renewed Interest in Augmented Reality for Brands

October 2nd, 2017 by

While some communicators may argue augmented reality’s relevance to brands has faded along with Pokémon GO fervor, recent developments at Snap Inc. and Toys ‘R’ Us indicate otherwise. Both companies have unrolled augmented reality (AR) offerings that encourage audience interaction with their products and drive a surprise-and-delight factor with users.


Troll Control: Instagram’s Latest Feature Helps Brands Block the Haters

September 27th, 2017 by

When it comes to abusive or inappropriate comments on a piece of branded content, many communicators will tell you: Don’t feed the trolls. Now Instagram has made it even easier to block the haters by unrolling a new feature that gives public Instagram accounts more power over who can comment on posts.

mexico city, earthquake, aftermath

How Relief Efforts in Mexico City Are Being Communicated in Quake’s Aftermath

September 20th, 2017 by

Mexico City is reeling from the devastation caused by a magnitude 7.1 earthquake on Sept. 19, and much of the area has suffered electricity blackouts and downed cell service, roiling recovery efforts. But media outlets and government officials with access to power and cell service have taken to Twitter and Google to share evacuation instructions and request supplies.

agency elite

PR News’ Agency Elite Awards Winners Announced in NYC

September 14th, 2017 by

PR professionals from around the globe came together at PR News’ Platinum PR and Agency Elite Awards luncheon at the Grand Hyatt in New York City on Sept. 14 to celebrate the winners and honorable mentions of PR News’ 2017 Agency Elite Awards. The Agency Elite awards benchmark excellence in PR agencies’ key practice areas, from advocacy, crisis communications and social media to internal communications, media relations and reputation management.

platinum, PR, winners

PR News Celebrates the Best and Brightest at Platinum PR Awards Luncheon in NYC

September 14th, 2017 by

Hundreds of top brand and agency communicators gathered at the Grand Hyatt in New York City on Sept. 14 to celebrate the past year’s crowning achievements in communications and marketing at PR News’ 2017 Platinum PR Awards luncheon. The annual event benchmarks top communications campaigns and leaders in a wide array of categories. PR News also inducted six campaigns into its Platinum Hall of Fame, as well as announcing winners and honorable mentions of the 2017 Agency Elite Awards.