Stories by Sophie Maerowitz

this is happy, happy family, platinum pr award winner

Platinum PR Award Winner Happy Family, One Year (and a Million Views) Later

April 21st, 2017 by

Each fall, PR News recognizes the best and most innovative marketing, communications and PR campaigns of the last year with its Platinum PR Awards program. The winners of awards in categories like best Social Media Campaign, Blog, Annual Report and many more have gone on to launch even more successful campaigns in following years. Some Platinum PR Award winners, like Happy Family, have taken successful campaigns and repurposed them as evergreen content.

bill o'reilly

Fox Takes Business-First Stance in Messaging About O’Reilly’s Departure

April 20th, 2017 by

Twenty-six words. That’s all it took for 21st Century Fox to announce star host Bill O’Reilly’s departure from Fox News on April 19: “After a thorough and careful review of the allegations, the company and Bill O’Reilly have agreed that Bill O’Reilly will not be returning to the Fox News Channel.”

burger king, whopper, ok google

Burger King’s Wily Voice-Activating Ad Thwarted by Google (With Some Help From Online Pranksters)

April 13th, 2017 by

Burger King has transformed a simple TV ad into a mouthwatering engagement goldmine…almost. The fast-food chain would have gotten away with it too, if it hadn’t been for those pesky kids at Google (and on the internet at large). On April 12, Burger King aired an ad in which an actor asks, “OK Google, what is the Whopper burger?” The line was intended to prompt Google Home devices to read a list of Whopper ingredients from Wikipedia, but anonymous pranksters edited the Whopper Wikipedia article to include some less-than-appetizing ingredients.

al golin

3 Ways Al Golin Changed PR for the Better

April 10th, 2017 by

Al Golin, founder of global PR firm Golin and noted PR luminary, passed away peacefully at the age of 87 on April 8. More than just the mind behind one of PR’s most successful agencies, Al Golin made many contributions to the evolution of public relations, launching groundbreaking socially minded initiatives, mentoring scores of PR professionals and making the greater good a core part of his company’s culture.

PR-

As ‘PR’ Fades From Job Titles, Communicators Ask: Does PR Need Better PR?

April 3rd, 2017 by

Something we’ve observed at PR News in recent years: We don’t see “PR” in job titles quite as often as we used to. One reason may be that so few communicators today are restricted to traditional PR functions like media relations and crisis management. In 2017 they are tasked with so much more, from content creation and social media management to email marketing and brand development.

katrina craigwell, ge, john avalon, daily beast, digiday, richard levick

A Disconnect? Journalists and Influencers Say Audiences Are More Responsive to Cold, Hard Facts Than to Emotional Content

March 31st, 2017 by

Journalists and influencers believe that factual content ranks higher with online audiences than emotional content, according to a recent Cision report. Yet at a panel discussion in New York this week, communicators said that emotionally driven content has undeniable power to attract audiences and can even build trust in a brand.

facebook-stories-iphone

Facebook Takes Another Swipe at Snapchat With ‘Stories’

March 29th, 2017 by

The social media giant has launched Stories, a Snapchat clone that gives Facebook users access to the two most unique aspects of the Snapchat interface: content that disappears after 24 hours and augmented reality lenses. This is the first Snapchat-pioneered feature to make its way into the central panel of Facebook’s marquee app.

united

United Airlines Clings to Dress Code Policy as Twitter Rages

March 27th, 2017 by

Whatever one’s stance is regarding United’s decision to uphold its dress code policy, one thing is clear: United’s response has been swift and consistent across channels. Responding and listening in a crisis, though, are two very different—and sometime disconnected—things.

Nonprofit

Nonprofit PR Award Winners & Honorable Mentions Celebrated at PR News’ Spring Awards Luncheon

March 22nd, 2017 by

Each year, PR News celebrates the individuals and teams making a positive impact through nonprofit PR, marketing and communications campaigns at PR News’ Spring Awards luncheon in Washington, D.C. At this year’s luncheon, held March 22 at the National Press Club, PR News honored the winners and finalists of its Nonprofit PR Awards.

Seth

PR News’ 2017 CSR Award Winners Announced

March 22nd, 2017 by

Corporate social responsibility leaders gathered in Washington, D.C., to celebrate the best CSR campaigns and teams of the last year at PR News’ Spring Awards luncheon on March 22, 2017. CSR Award winners and honorable mentions for campaigns in categories like CSR On a Shoestring, Community Affairs and Social Media were announced at the event, held at D.C.’s National Press Club. PR News also announced the winners and finalists of the 2017 Nonprofit PR Awards.