Former Major League Baseball pitcher Roger Clemens was acquitted on June 18 of charges that he lied to Congress about using performance-enhancing drugs, and now the personal brand rehabilitation begins. The trial may be over for Clemens, but the associ…
Stories by Steve Goldstein
As Monitoring Tools Evolve, ‘Media’ Itself Proves Harder to Define
June 15th, 2012 by Steve GoldsteinGraphic visualization of media coverage and mobile capabilities may help PR practitioners cope with filtering the voices talking about their brand.
As Monitoring Tools Evolve, ‘Media’ Itself Proves Harder to Define
June 15th, 2012 by Steve GoldsteinGraphic visualization of media coverage and mobile capabilities may help PR practitioners cope with filtering the voices talking about their brand.
PR News Launches Social Media Certificate Program
June 13th, 2012 by Steve GoldsteinThe certificate program recognizing training in social media communications tactics kicks off with the June 21-22 Social Media Summit.
PR News Launches Social Media Certificate Program
June 13th, 2012 by Steve GoldsteinThe certificate program recognizing training in social media communications tactics kicks off with the June 21-22 Social Media Summit.
Dark Scenario of Unfettered Tweeting Plays Out on @Sweden
June 12th, 2012 by Steve GoldsteinWorried that your organization is getting tarnished on social media by its own employees? Relax—at least your handle isn’t @Sweden.
Dark Scenario of Unfettered Tweeting Plays Out on @Sweden
June 12th, 2012 by Steve GoldsteinWorried that your organization is getting tarnished on social media by its own employees? Relax—at least your handle isn’t @Sweden.
A Magic Word That Can Defuse the Most Irate Customer
June 11th, 2012 by Steve GoldsteinAttention Apple MobileMe subscribers: Your service is getting shut down on June 30, so you’d better make the transition to iCloud right away. Oh, you never heard of MobileMe? Or, if you had, you never saw the value in paying for Apple’s ear…
Australian Olympic Swimmers Guilty of ‘If I Offended’ Apology
June 8th, 2012 by Steve GoldsteinA halfway apology will only turn up the heat on two swimmers who posted a picture of themselves on Facebook grinning with guns.
Australian Olympic Swimmers Guilty of ‘If I Offended’ Apology
June 8th, 2012 by Steve GoldsteinA halfway apology will only turn up the heat on two swimmers who posted a picture of themselves on Facebook grinning with guns.