Recognizing the need for PR professionals to prove to peers and business partners that they are keeping pace with the rapid developments in existing social networks, new platform launches and current digital communications best practices, PR News has launched a Social Media Certificate Program.
PR and marketing professionals can earn credits toward a Certificate in Social Media by attending PR News’ Digital PR and Social Media Conferences.
The program debuts with PR News’ Social Media Summit, which will be held June 21-22 in New York City. All Social Media Summit attendees will receive a certificate of completion indicating they have earned eight credits toward a PR News Certificate in Social Media. A total of 32 credits earned within a 24-month period is required to be awarded a Certificate in Social Media—the equivalent of attending four Digital PR or Social Media Conferences.
All holders of Certificates in Social Media will join the ranks of PR News’ Digital PR Masters, who will be honored at one of PR News’ annual signature events; Digital PR Masters will also be receive exclusive benefits, such as discounted rates on all PR News products and events.
“With so many people claiming to be social media gurus, our new Social Media Certificate program brings credibility to the field and provides much-needed education and context to social media communications,” says Diane Schwartz, senior vice president and group publisher of PR News. “With nuts and bolts training from many of the smartest social media leaders, the PR News certificate program will no doubt lead to more high quality and effective social media initiatives.”