Stories by Steve Goldstein

No brand is sacred: Sara Lee Corp. has renamed itself Hillshire Brands Co.

No brand is sacred: Sara Lee Corp. has renamed itself Hillshire Brands Co.

I’ve read countless interviews in which a notable politician, businessperson, musician, actor, writer or artist claims he or she has no regrets. They wouldn’t change a thing if they could. I don’t buy it. I regret what I had for lunch…

The enterprise cloud computing company bought social media marketing company Buddy Media for $689 million.

The enterprise cloud computing company bought social media marketing company Buddy Media for $689 million.

Newspapers may have folded or cut their frequency, print and online-only newsrooms may have shrunk, but their elemental product—the news article—has not changed that much. If media industry pundit Jeff Jarvis has his way, the tried-and-true inverte…

It comes with the territory: Newark Mayor Cory Booker’s communications director resigned in the wake of the "nauseating" Meet the Press flap.

It comes with the territory: Newark Mayor Cory Booker’s communications director resigned in the wake of the "nauseating" Meet the Press flap.

To celebrate Memorial Day, History is donating $1 to America’s VetDogs for every tweet that uses the #ThankAVet hashtag.

To celebrate Memorial Day, History is donating $1 to America’s VetDogs for every tweet that uses the #ThankAVet hashtag.