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Don’t wait for your CEO to say “bottom-line me” when you’re reporting social media metrics.
A Memorial Day social media campaign from a savvy brand raises awareness of our nation’s troops while asking little of its fans—a neat trick.
No one would ever accuse Captain Kirk of being professorial and aloof—or of being a media trainer. But it could be a profitable second career for him in the next sequel.
PR News sat down with Amy Gershkoff to discuss what she learned on the campaign trail and provide real-world insights for communications professionals.
Rainn Wilson got even with USAirways on Twitter when his connecting flight departed earlier than scheduled.
You may think you’re in communications, but you’re really in inbox management.
Measurement is the new black—those who measure their PR understand the profound impact the activity can have on a company’s brand and bottom line.
Measurable goals are the stepping stones toward happiness, says PR Measurement Conference keynoter C.C. Chapman, author of “Amazing Things Will Happen.”
Damaged brands can learn a thing or two from the reversal in George W. Bush’s approval ratings.
Measurement Hall of Fame inductee Katie Paine looks back at her beginnings in PR measurement and ahead at the impact of social media on standards.
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