Author Archives: Steve Goldstein


About Steve Goldstein

Steve Goldstein is editorial director for Access Intelligence’s PR News brand, which encompasses premium, how-to content, data and competitive intelligence for public relations professionals; PR News Online; PR News conferences, webinars and awards programs; and PR News guidebooks. Previously at AI Steve was editorial director of min, min ’s b2b and minonline as well as managing editor of CableFAX: The Magazine and CableWorld. Before joining Access Intelligence, he was executive editor of World Screen News, and editor of Film/Tape World, which covered film, television and commercial production in the San Francisco Bay Area.

‘Who Needs Media Relations? I Can Reach My Audience via Social’ & Other Misperceptions

Social media continues to muddy media relations. Should PR pros spend more time using social to communicate directly with their audience or should they reverse course and invest more time in traditional media outreach?  | MORE »

Posted in Free Content, Media Relations, PR Agencies, Social Media, Water Cooler | Leave a comment

PR News Survey: Two-Thirds of PR Pros Remain Unaware of Barcelona Principles

Of the PR pros who responded to a PR News survey this month, only 34% said they know what the Barcelona Principles are. | MORE »

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How to Get Your Press Releases Found in Google Searches—and Avoid SEO Penalties

Useful, concise content that can have an impact on corporate efficiency and profits is valued by search engines, whether it’s in the form of a press release or news article. | MORE »

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8 Billion Reasons Why Facebook’s ‘Building the Best Place to Watch Videos’

The astronomical number of Facebook’s daily video views will lure brands, particularly as the company continues to develop new and engaging ways for them to put video ads in front of Facebook’s global users. | MORE »

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A Social Media Checklist for Your Crisis Communications Plan

In this excerpt from PR News’ Book of Crisis Management Strategies & Tactics, Vol. 8, Ann Marie van den Hurk lists six recommendations for integrating social media into every crisis scenario your brand or client might face. | MORE »

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Katie Paine’s 5 Data Points You Need in Your PR Dashboard

Measurement Hall of Famer Katie Paine will expand on these data points at PR News’ Nov. 18 Measurement Conference in Chicago. | MORE »

Posted in Free Content, Measurement, Water Cooler | 1 Comment

14 Tweetable Tips From PR News’ Measurement Hall of Famers

PR News Measurement Hall of Famers Linda Rutherford, Mark Weiner, Allyson Hugley and Pauline Draper-Watts share tweetable tips that can serve as a foundation for a successful measurement strategy. | MORE »

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Facebook Testing a Dedicated Video Feed That Could Challenge YouTube

In its announcement of this test—and other video-related tests it’s launched recently—Facebook hinted that its goal is for users to turn to Facebook first when they want to “discover the videos that matter to them.” | MORE »

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4 Ways Southwest Tried to Keep ‘Luv’ Alive Amid System Breakdown

It’s practically a given that Southwest knows how to handle itself in good times and in bad—yesterday’s electronic customer service breakdown that hobbled passenger and luggage check-ins was one of the bad. | MORE »

Posted in Crisis Management, Digital PR, Free Content, Internal Communication, Social Media, Water Cooler | 1 Comment

Some Rainy Day Recommendations From PR Pros

We asked the PR News community on Twitter to name their favorite thing to do on a rainy day when they’re not working. Here are some tantalizing suggestions, if you’re looking for easygoing inspiration. | MORE »

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