Author Archives: Steve Goldstein

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About Steve Goldstein

Steve Goldstein is editorial director of events for Access Intelligence’s PR News brand, which encompasses premium, how-to content, data and competitive intelligence for public relations professionals; PR News Online; PR News conferences, webinars and awards programs; and PR News guidebooks. Previously at AI Steve was editorial director of min, min ’s b2b and minonline as well as managing editor of CableFAX: The Magazine and CableWorld. Before joining Access Intelligence, he was executive editor of World Screen News, and editor of Film/Tape World, which covered film, television and commercial production in the San Francisco Bay Area.

2014 PR People Awards: PR Student of the Year

Winner: Laura Plumb, Drake University Laura Plumb, a student at Drake University’s School of Journalism and Mass Communications, has not waited for the launch of her post-collegiate, professional career to become a PR leader. As … | MORE »

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2014 PR People Awards: Publicist of the Year

Winner: Adrenna Alkhas, Marketing and Communications Director, Stanislaus County Fair Half a century ago, county fair organizers could count on the warming feel of a yearly ritual to draw huge, happy crowds and sponsors. In … | MORE »

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2014 PR News Hall of Fame: Zenia Mucha

Zenia Mucha, Executive Vice President and Chief Communications Officer, The Walt Disney Co. Zenia Mucha has led the communications and positioning strategies for Disney’s business initiatives since 2002, including the acquisitions of Pixar, Marvel and … | MORE »

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2014 PR News Hall of Fame: Sheila Tate

Sheila Tate, Co-Founder, Powell Tate Sheila Tate’s extensive political and government experience includes her service as White House Press Secretary to First Lady Nancy Reagan and press secretary for President-elect George H. W. Bush. As … | MORE »

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2014 PR News Hall of Fame: Frank X. Shaw

Frank X. Shaw, Corporate Vice President, Communications, Microsoft For half a decade, Frank Shaw has been Microsoft’s go-to person for the media—and that accounts for a lot of media and a lot of going to. … | MORE »

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2014 PR News Hall of Fame: Jody Powell

Jody Powell, Co-Founder, Powell Tate As President Jimmy Carter’s press secretary in the 1970s, Jody Powell’s communications skills were forged in the crossfire of warring political parties and unrelenting media scrutiny. As the New York … | MORE »

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7 Ways to Think Like a CEO on Social Media

Tying social media to business outcomes can be as much fun for PR and marketing professionals as being stuck in traffic on your way to the airport. It can be an unpleasant fact of life. … | MORE »

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Infographic: How Do PR Pros Use Social Listening Data?

In a PR News/Business Wire survey, 26% of professional communicators said that social media monitoring has “not yet” had an obvious impact on their companies.  | MORE »

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11 Media Pitching Tips for PR Pros

Working journalists typically say they delete 20 email pitches at a time with nary a glance at the subject lines. To help you move the odds a bit more in your favor, Tracy Schario, communications officer for The Pew Charitable Trusts, and a presenter at PR News’ Dec. 11 Media Relations Conference in Washington, D.C., offers some advice to help you connect with the journalists who matter in your market. | MORE »

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Laundry Detergent Pod Makers Caught in Tumultuous Spin Cycle

Debates about responsibility are beside the point right now for the laundry detergent manufacturers. Before a groundswell of public opinion rises demanding that the products be taken off the shelves, real plans to reconsider packaging and labeling will have to be announced—and soon.  | MORE »

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