At its Social Shake-Up Show in Atlanta May 22-24, PR News will celebrate its first annual Movers & Shakers Awards winners—communicators from b2b and b2c companies, nonprofit organizations and agencies who have produced measurable, positive results from their social media efforts on behalf of their organizations.
Stories by Steve Goldstein
This is the sixth year we’re including the CSR Hall of Fame as part of PR News’ Spring Awards luncheon, which will be held March 22 at the National Press Club in Washington, D.C. At the luncheon we’ll also honor the winners and honorable mentions of PR News’ CSR Awards and Nonprofit PR Awards.
Brand communicators can’t afford to lock away their smartphones for three-hour chunks during workweeks, however you define a workweek. They’re paid to stay connected, monitor brand sentiment, protect and enhance their brand’s or their clients’ reputations. Yet the requirements of their jobs put them at risk of addiction to digital devices.
In our personal and working lives, relationships get frayed; friends, colleagues, competitors and customers get angry at us. We have to decide when to just let things blow over, and when to reach out to the angry party. The same holds true for organizations. The only thing that’s different for organizations, perhaps, is today’s heightened political climate and the speed of news cycles.
In times of stress, one’s judgment is impaired, no matter how cool the head might seem. This holds true for both individuals and organizations in crisis mode, and the temptation to act out on social media can be too great for some. The best defense is a smart, succinct crisis plan that can be shared throughout an organization.
Professional communicators give, give, give on behalf of their brand and their brand’s audience. Little time is left over for asking themselves the WIIFM question. How often do they focus their communications skills on building their own public profile and enhancing their own reputation? What are they doing to make influencers of themselves, and would they know where to start?
Ken Peterson minces no words about the dangers of having no formal crisis plan in today’s angry, heated climate: “Our reputations are more vulnerable today because we have less time to recover. There are examples of this every week now. In that context it’s more important than ever to be prepared and to have the best messengers for the organization—the PR professionals—working hand in hand with the entire executive leadership team so your organization can weather any crisis in any form. “
Each January in New York, PR News shines a spotlight on women who not only are best in class in PR and brand communications, they are leaders who inspire the next generations of women to rise to the C-suite level at brands, nonprofit organizations and agencies. On Jan. 24, 2017, PR News once again celebrated the Top Women in PR at the sold-out Manhattan Ballroom at New York’s Grand Hyatt.
In her keynote presentation on Jan. 24 at PR News’ Top Women in PR luncheon in New York, Maya Nussbaum, founder and executive director of mentoring organization Girls Write Now, will share with honorees and attendees her thoughts on how to make a real difference as a mentor for the next generation of women.
Reading and writing for uninterrupted stretches of time—and I consider five minutes to be an uninterrupted stretch of time—now seems like a rare, precious gift. This sad fact is a creativity and productivity killer. If you’re a PR pro or journalist or any kind of professional wordsmith, being able to write freely without distraction is the only way to produce anything of real quality. It’s your metier and your meal ticket.