Author Archives: Steve Goldstein

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About Steve Goldstein

Steve Goldstein is editorial director of events for Access Intelligence’s PR News brand, which encompasses premium, how-to content, data and competitive intelligence for public relations professionals; PR News Online; PR News conferences, webinars and awards programs; and PR News guidebooks. Previously at AI Steve was editorial director of min, min ’s b2b and minonline as well as managing editor of CableFAX: The Magazine and CableWorld. Before joining Access Intelligence, he was executive editor of World Screen News, and editor of Film/Tape World, which covered film, television and commercial production in the San Francisco Bay Area.

4 Common Mistakes PR Pros Make on LinkedIn

Stanton Communications’ Lori Russo sees four common mistakes that PR pros habitually make on LinkedIn. How many of these are you guilty of? | MORE »

Posted in Digital PR, Free Content, Social Media, Water Cooler | 4 Comments

2014 CSR Hall of Fame Inductees

The CSR Hall of Fame honors organizations that have not just made an impact over the past several years but that have launched model CSR programs that will be referred to for years to come. … | MORE »

Posted in Corporate Responsibility, CSR, Free Content | Leave a comment

Letterman’s Legacy: Top 10 Favorite PR Pros in Movies and TV

David Letterman has announced his impending retirement, and PR News is commemorating the occasion with—what else?—a Top 10 list. | MORE »

Posted in Free Content, Media Relations, Water Cooler | 1 Comment

5 Tips for Finding and Engaging With Influencers

It’s all too easy to fall into habits—good and bad—in your communications with your industry’s influencers. Behavior that was effective six months ago may be limiting your circle of contacts now, and even taking the shine off current relationships. | MORE »

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6 Tips for Getting More Support for Your PR Budget

From a purely selfish point of view, becoming an expert in PR measurement protects one’s budget and one’s job. Sandra Fathi, president and founder of agency Affect and a speaker at PR News’ April 8 Measurement Conference, offers tips to help you get internal support for your PR budget. | MORE »

Posted in Free Content, Internal Communication, Measurement, Water Cooler | Leave a comment

How to Aspire to ‘Business Brilliance’ as a PR Pro

In his keynote address at PR News’ April 8 Measurement Conference, author Lewis Schiff will show how PR pros can apply his seven “Business Brilliant” principles to a road map for risk management, team building and decision making, as well as personal success.  | MORE »

Posted in Free Content, Measurement, Media Relations, Water Cooler | 1 Comment

Stop Checking Social Media and Read This Article

We asked PR pros the question (on social media, naturally) “How many times per day do you check social media?” and got some anguished responses. | MORE »

Posted in Digital PR, Free Content, Social Media, Water Cooler | 2 Comments

5 Tips to Using Metrics to Transform Perceptions of PR

Andrew Bowins, who will be presenting a case study on his analytics work at MasterCard at PR News’ April 8 Measurement Conference, offers five tips to help you use metrics to transform the way PR is perceived. | MORE »

Posted in Digital PR, Free Content, Internal Communication, Measurement, Social Media, Water Cooler | 1 Comment

Nonprofit PR Awards: Event PR

Winner: U.S. Holocaust Memorial Museum 20th Anniversary National Tour & Tribute Working with PR partner Edelman and event planning partner AgencyEA, the U.S. Holocaust Memorial Museum created a multifaceted, multichannel awareness campaign that ensured its … | MORE »

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Nonprofit PR Awards: External Publication or Report

Winner: American Cleaning Institute 2013 Sustainability Report As a nonprofit trade association representing U.S. cleaning product makers and suppliers, the American Cleaning Institute (ACI) uses its Sustainability Report as an opportunity to highlight its  commitment … | MORE »

Posted in Awards, Free Content, Nonprofit | Leave a comment