Stories by Steve Goldstein

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Three C’s Behind Coca-Cola’s Journey Into Brand Journalism

September 28th, 2016 by

Every brand has a story to tell, says Doug Busk of Coca-Cola. While the mechanism may not be the size and scope of Journey, Coca-Cola’s digital magazine, brand-building for any organization type is a matter of leveraging the awesome opportunity of digital storytelling.

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Mars Inc. Shows Human Touch in Response to Skittles-Syrian Refugee Analogy

September 20th, 2016 by

Mars Inc., owner of the Skittles brand of candy, waited five hours to release a statement in response to a tweet from Donald Trump Jr. that used an image of a bowl of Skittles and the brand name in a political message posted to Twitter. Those five hours were put to good use.

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CDC, Coca-Cola, T-Mobile, UN Foundation, 92nd Street Y to Be Inducted Into PR News’ Platinum Hall of Fame

September 15th, 2016 by

At its Platinum PR Awards luncheon in New York on Oct. 19, PR News will induct four communications campaigns into its Platinum Hall of Fame. The Hall of Fame honors communications campaigns or initiatives that have become inspirational benchmarks for other communicators. These are campaigns that have had a larger cultural or business impact than even their creators might have imagined.

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Questions About PR Measurement? Join the Sept. 19 Twitter Chat With PR News’ Measurement Hall of Famers

September 13th, 2016 by

For the third year running as part of AMEC’s September Measurement activities, we’ll be hosting a Twitter chat with some of PR News’ Measurement Hall of Famers. Mark your calendar for the Measurement Twitter Chat: Monday, Sept. 19, 11 a.m. to noon ET. Hashtag: #PRMeasure

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2016 Agency Elite Award Finalists Announced by PR News

September 7th, 2016 by

PR News will celebrate the winners and honorable mentions of its 2016 Agency Elite Awards at its annual Platinum PR/Agency Elite Awards luncheon at New York’s Marriott Marquis on Oct. 19, 2016. The Agency Elite Awards benchmark excellence in PR agencies’ key practice areas, from advocacy, crisis communications and social media to measurement, media relations and reputation management.

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PR and IT Collaboration: 6 Do’s and Don’ts From the Communicator’s POV

August 24th, 2016 by

Harnessing the potential of the communications/IT nexus is all about authentic relationship building and professional respect. Being a great teammate makes all the difference, regardless of your position. At the very least, PR pros should work on their (yes) communications skills with their IT counterparts so they can establish a true partnership with common goals.

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Platinum PR Awards Finalists Announced by PR News

August 17th, 2016 by

Communications professionals must constantly be learning while they’re working overtime to make their messages heard, help their brand’s bottom line and beat the competition. Their inspiring leaps in skill, creativity and versatility find no better showcase than at PR News’ annual Platinum PR Awards, which celebrate the best communications programs and teams of the past year. We’ll announce the winners and honor all the finalists for the 2016 Platinum PR Awards at our luncheon on Oct. 19 at the Marriott Marquis in New York.

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How to Make Your Community the Heart of Your Content Strategy

August 16th, 2016 by

If it’s your job to create and share content on behalf of a brand, then you know the feeling of shooting in the dark. You’re constantly asking yourself if a content idea will resonate with your audience. In the search for great content that inspires engagement, we so often forget to look in the most obvious place.

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Instagram Rolls Out Business Tools: 4 Steps to Create a Profile

August 15th, 2016 by

According to Facebook-owned Instagram, the new tools provide an easy—and free—way to get recognized as a business on Instagram and, most importantly, to get insights about customers. Audience insights can be gleaned without leaving the app. Well-performing posts can then be promoted as ads, again, within the app.

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4 YouTube Myths That May Be Limiting Your Brand’s Success

August 9th, 2016 by

YouTube is the Vegas casino of social content platforms. Brand communicators are constantly told that video reigns supreme—no one reads anymore and still images are so 20th century. So they pour resources into videos, and post them to their YouTube channels and wait for the returns. And wait.