With recent studies showing that consumers are exposed to an overwhelming 5,000 brand messages a day, visual content is an absolute PR/marketing must.
Stories by Steve Goldstein
4 Reasons Why Communicators Need to Make the Leap to Visual Storytelling
October 24th, 2013 by Steve Goldstein‘Did You See Me Faint at the White House?’ Click!
October 23rd, 2013 by Steve GoldsteinThe American Diabetes Association took a high-profile—and quietly dramatic—story and instantly turned it into a highly effective, must-click email campaign that drew attention to both the Affordable Care Act’s benefits, and the Stop Diabetes movement itself.
7 Ways to Build a Following on Instagram
October 18th, 2013 by Steve GoldsteinIf you’ve determined that now’s the time to go visual with your PR messages, follow these seven best practices to build a following on Instagram.
PR News Celebrates 2013 Top Places to Work in PR
October 15th, 2013 by Steve GoldsteinPR News honored its 2013 Top Places to Work in PR winners at the Oct. 15 Platinum PR Awards luncheon, which was held at New York’s Grand Hyatt. Each year PR News celebrates the PR… Continued
PR News Announces 2013 Platinum PR Award Winners
October 15th, 2013 by Steve GoldsteinMore than 300 communications professionals packed the Manhattan Ballroom in New York’s Grand Hyatt on Oct. 15, 2013 to celebrate the winners and honorable mentions of PR News’ Platinum PR Awards.
2013 Platinum PR Awards: Community Relations
October 15th, 2013 by Chris SeymourWinner: TTNET – Life’s Simpler with Internet The message of this Turkish campaign was pretty simple—and one we all can agree on— “Life’s Simpler with the Internet.” TTNET—Turkey’s leading broadband operator with high-quality Internet, television,… Continued
2013 Platinum PR Awards: Event Marketing
October 15th, 2013 by Chris SeymourWinner: Edelman – Schick Hydro Wakes Up Shave Zombies and Boosts Brand Sales Charged with significantly boosting sales and awareness of Schick Hydro and its latest product launch (the hydro Power select razor), the Schick… Continued
2013 Platinum PR Awards: Anniversary Campaign
October 15th, 2013 by Chris SeymourCo-Winner: Bacardi Limited – Celebrating 150 Years of Bringing People Together To mark its 150th anniversary, which it celebrated in February 2012, Bacardi raised a glass to itself by “Celebrating 150 Years of Bringing People… Continued
2013 Platinum PR Awards: Crisis Management
October 15th, 2013 by Chris SeymourWinner: LIVESTRONG Foundation – From the Crisis Trenches: Blazing a New Trail in Communications In 2012 and early 2013, the world watched as Lance Armstrong’s fabled cycling career crashed. Caught in the crossfire was the… Continued
2013 Platinum PR Awards: Blog
October 15th, 2013 by Chris SeymourWinner: Blue Cross Blue Shield of Michigan – “An Apple a Day” in a Digital World: Michigan Blues Build Healthy Relationships with Consumers Through AHealthierMichigan.org. Sponsored by Blue Cross Blue Shield of Michigan, the blog… Continued