Stories by Chris Seymour

Co-Winner: JPA Health Communications – The Melanoma Research Foundation The Melanoma Research Foundation (MRF), the largest independent organization dedicated to advancing research around the prevention and treatment of melanoma, saw a need to reach more… Continued

PR News celebrated the 2013 inductees into its Platinum Hall of Fame at the Platinum PR Awards luncheon on Oct. 15, 2013 at New York’s Grand Hyatt. The Platinum Hall of Fame honors campaigns that… Continued

Winner: Lockheed Martin Corporation – Medium Extended Air Defense System (MEADS) FY13 Keep Sold Campaign The multinational Medium Extended Air Defense System (MEADS) program was under fire and facing several challenges, including a motivated and… Continued

Winner: Singer Associates Public Affairs/Public Relations – The $70 million press conference  After Singer Associates successfully used media opportunities and community pressure, PG&E and the city of San Bruno held a press conference on March… Continued

Winner: Singer Associates Public Affairs/Public Relations – The $70 Million Press Conference Sometimes a simple and well-crafted press release can be one of the most effective forms of communication for a PR campaign. After Singer… Continued

Co Winner: Weber Shandwick—Pepsi Next: Wheel of Levy Following the successful launch of Pepsi NEXT in 2012, which reached $110 million in sales during the first nine months, Pepsi NEXT kept its unbelievable momentum going… Continued

Winner: Prudential Financial – Prudential Newsroom In the past two years, Prudential has made significant strides in transforming its online newsroom into a go-to resource for the media and the public-at-large. With the goal of… Continued

Winner: Porter Novelli – HP Environmental Leadership Campaign In 1987, HP began recycling hardware and has since recovered over 2.3 billion pounds of electronics and supplies for recycling. For the HP Environmental Leadership campaign, HP… Continued

Winner: American Institute of Certified Public Accountants – ThisWayToCPA Wisdom Books: The Future CPA’s Guide to Life and Awesomeness and The Future CPA’s Guide to Work and World Domination The Future CPA’s Guide to Life… Continued

Winner: Rotary International – End Polio Now Though it may seem like a disease of yesteryear, polio is still a very serious problem in many parts of the world. Through its “End Polio Now” campaign,… Continued