Stories by Seth Arenstein

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Why the Amazon-Berkshire Hathaway-JPMorgan Chase Health Alliance Is Great PR

January 31st, 2018 by

While analysts are scrambling to digest Tuesday’s announcement from Amazon, Berkshire Hathaway and JPMorgan Chase about their new healthcare alliance, the PR perspective, at least at the outset, seems less complicated. It was a tremendous win for the trio of companies in terms of internal and external communications as well as reputation management.


Internal Communications Best Practices We Hope Toys R Us Knows

January 24th, 2018 by

It may be a long road ahead for Toys R Us, the iconic retailer that said it will be closing nearly 200 of its 800 stores beginning next month. The brand is in chapter 11, yet it intends to rebound. Internal communications best practices recommend treating departing and remaining employees with respect. For Toys R Us, which soon will have a lot of both kinds of employees, this lesson could be crucial.


Instagram Growth Expected to Come From Developing Nations

January 23rd, 2018 by

The growth curve for Instagram will creep up steadily, powered by growth in developing nations as governments invest in bandwidth and better mobile phone plans are offered, a new report from eMarketer says.


Ann Curry Finally Gets the Last Word—and the Word is ‘Culture’

January 17th, 2018 by

It seemed that the Matt Lauer scandal was behind us now that the former star was gone and his replacement, Hoda Kotb, was installed in his anchor chair. In addition, Katie Couric said the ousted Lauer was “not the Matt we knew.” But this morning former Today Show anchor Ann Curry said the Lauer incident was not a surprise to her and that there was a culture of verbal abuse at NBC. Has the network really moved on from this scandal?


Early Adopters Are Bullish on Artificial Intelligence’s Transformative Powers

January 16th, 2018 by

There are few topics in PR and communications that have generated more buzz than AI; of course, there’s been plenty of hype and false claims, too. Deloitte decided to try to separate the steak from the sizzle by talking to several hundred business executives who’ve already adopted AI and cognitive technologies.


Obituaries, Trump and Game of Thrones Dominated Wikipedia Searches in 2017

January 16th, 2018 by

What did English-language users of Wikipedia search for in 2017? Were they seeking to escape reality with lots of searches for films and television? Or perhaps there was another explanation? Certainly this list of popular searches is open for interpretation, but winter is coming.

President Donald Trump

PR Lessons From President Trump’s Capitol Hill Reality Show

January 10th, 2018 by

PR pros know the importance of controlling the message. On Tuesday afternoon President Trump went far off script, allowing cameras to roll during an hour-long session where Republican and Democrat lawmakers negotiated about immigration issues, with the president overseeing the proceedings. The gamble worked, as it allowed Trump to appear presidential and in control, countering the image portrayed in a recent book about his administration’s first year. It’s an episode with lessons for communicators.


Cutting Through the Communications Data Wilderness: Reputation Measurement Challenges

January 9th, 2018 by

Many companies measure their reputation via a yearly poll. Others wait until a crisis hits to commission a survey about how stakeholders perceive their company. Still others feel measuring reputation should be an ongoing operation. This fourth article in our series with PublicRelay discusses the best ways to measure reputation and why it’s important to do so.

President Donald Trump

The Week in PR

January 9th, 2018 by

Our weekly roundup of news, trends and personnel moves in communications and marketing. This week’s stories include Weight Watchers and D.J. Khaled, President Trump’s nuclear button tweet, Logan Paul’s departure from YouTube and the passing of Louis Williams Jr.


Home/Personal Technology Dominates Most Memorable Product Launches List of 2017

January 9th, 2018 by

Communicators wonder if their messages resonate. You hope great content will impress, but human memory can be fickle. Memory also is far from infinite, the 16th Annual Most Memorable New Product Launch survey shows. What propelled the new iPhone to be the most memorable product launch of 2017?