Our weekly roundup of news, trends and personnel moves in PR and marketing. This week’s stories include tough lessons in transparency for Nike and the NY Times, Southwest gets hit with a lawsuit from a passenger on flight 1380 and nine new partners at rbb Communications.
Stories by Seth Arenstein
Brand storytelling has changed from being about products to being about people, say our panel of storytelling pros. In addition, journalists are swamped and thinking about shareable content. The savvy PR pro can build a strong relationship with media by recognizing and reacting to this fact.
As communicators know, crisis communication begins well before a crisis occurs. Southwest’s communicators demonstrated they were prepared for April 17’s fatal incident aboard flight 1380 from NY to Dallas. Beyond their technical competence, Southwest used several tactics to inject a human touch in its crisis communications.
Our weekly roundup of news, trends and personnel moves in PR and marketing. This week’s stories include Mark Zuckerberg’s successful trip to DC, Marian Salzman’s moving to Switzerland and what PR firms fail to understand about inclusion and diversity.
Ethics has become an issue for businesses, including PR. The new Global Communications Report from the Center for PR at the USC Annenberg School for Communication and Journalism finds PR pros and students certainly are concerned with ethics and the public’s perception of PR’s ethics. The respondents are less clear about what to do about it.
Marketers and communicators admit they don’t always know if their messages are reaching the intended audiences. Yet most believe those messages are relevant when they make it to the target audience. Uh, maybe not, according to a new Adobe survey.
What talents and skills are CMOs looking for when they’re hiring was just one of the areas covered in the extensive quarterly survey of 360 for-profit CMOs produced by Christine Moorman of Duke University in collaboration with Duke’s Fuqua School of Business, Deloitte and the American Marketing Association. The survey had much to say about social media marketing and predicts continued budget growth.
Created early in March, global communications agency Burson Cohn & Wolfe (BCW) unveiled its Asia-Pacific leaders as we went to press. Matt Stafford, president, Asia Pacific, BCW, said the merged firm’s Asia market leaders are in place and “most of our teams have already begun to move into the same office.”
Among the topics PR people talk about most at trade events is how media relations has changed. The typical comment is that newsrooms contain fewer reporters who are busy covering more beats than is humanly (or humanely) possible. Pretty much gone are the days of reporters having time to be able to schedule casual lunches… Continued
The post Data Analysts in the Newsroom: 6 Ways to Adapt Your Media Pitches appeared first on PR News Blog.
It sometimes seems that brand communicators and marketers operate in silos within their companies. When it comes to social media, though, they appear to be reading from the same script. In 2017 the Consumer Electronics sector followed the pattern of other industry sectors by posting fewer pieces of social media content, but gaining more consumer engagement.