83% of Media Says Accessible CEO Raises Brand Authenticity; Same Percentage Use Video As-Is

mark-zuckerberg

Having an accessible CEO improves a brand's authenticity, so say an overwhelming majority of media members, according to a recent survey from D S Simon Media. Another important finding is that an average of 83% of media admit to using brand-submitted video as-is, calling into question the authenticity of certain journalistic products.