Stories by Seth Arenstein

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Has Uber Learned Its PR Lessons?

February 21st, 2017 by

It’s too early to say with a lot of certainty, but it appears Uber has absorbed several PR lessons concerning crisis management. It’s had a fair amount of practice. The most recent incident for the SF-based company has Susan Fowler, a former employee, penning a widely circulated blog post about sexual harassment at Uber. It’s hard to fault the response of the company’s CEO, Travis Kalanick, this time. He’s taken several of the basic steps of crisis management and done so promptly.

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Fashion Brands Used Instagram to Dominate Consumer Engagement During Grammys

February 20th, 2017 by

Sponsoring a tent pole event such as the Grammy Awards does not insure you’ll pull big engagement numbers on social. In fact, none of the sponsors of the 2017 Grammys, held Feb. 12, made the Top 10 list of most-engaged brands on social that you see on this page, according to Shareablee data provided to PR News Pro.

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This Week In PR

February 20th, 2017 by

A weekly roundup of trends, news and personnel moves in the PR industry. This week’s stories include a strange time in Washington, D.C., an industry post for Mark Weiner and Ogilvy’s reorg begins on this side of the Atlantic.

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Integration of Corporate Functions Remains Elusive—and That’s Where PR Comes In

February 14th, 2017 by

It certainly takes a village to run a company, small, medium or large. Yet the landscape is filled with brands where one part of a company doesn’t seem to know what the other parts are doing. Ditto the lack of communication between business units. In an era of social media, this lack of coordination between business units can be devastating. Communicators should be leading the charge for integration.

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How TDK Balances Data With the Human Touch in Its Integrated Communications

February 13th, 2017 by

Technology has influenced nearly everything we do, including communications. How a technology company uses technology to communicate, but also finds ways to blend in the human touch, which makes the message much more real.

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Communicators Can Still Have Their Moments With Twitter’s Moments

January 31st, 2017 by

In this era of the 24/7 news cycle, Moments, Twitter’s curated collection of tweets and videos, has become a favorite stop for a fast check of the news and celebrity tidbits. But last week it seemed to disappear from mobile screens. It hasn’t. Moments has been moved somewhere less conspicuous. True, that seems like we should be preparing its obituary, but Twitter swears Moments is alive and well. And at least one social media insider says there’s a silver lining in all this for brand communicators.

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The Week In PR

January 30th, 2017 by

Our weekly roundup of trends and personnel moves. Featured this week is a story about regulating influencers and involving the Kardashians. In addition the heads of PRSA and The Arthur W. Page Center blast alternative facts and fake news.

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How a Hospital Communicator Uses Social Media and Traditional Tactics for Brand Awareness

January 30th, 2017 by

As the first month of the year comes to a close, there’s still time to take a fresh look at how you build awareness for your brand. We asked Mo Moorman of Aurora Healthcare to share a short case study about how he publicized a hospital and its services.

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The Week in PR

January 23rd, 2017 by

Tech Initiative: If 2016 was an indication, Finn Partners rarely sits still. After a slew of acquisitions last year, this week it will announce it’s created an initiative catering to brands in the cutting-edge technology space. Called Next Tech, it aims to help brands in artificial intelligence (AI) and other technologies explain their businesses.

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Responding to Crises, Delta Provides Diversity Training to Cabin Crews

January 18th, 2017 by

Rocked by several crises, Delta begins providing diversity training to cabin crews. This a good move by the air carrier as diversity incidents rose fast in 2016, prompting the Department of Transportation to issue guidelines to airlines and passengers recently. The larger question for communicators, though, is any industry immune to social media-driven crises?