Stories by Seth Arenstein

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How PR Measurement Can Put a Smile on Your Face

March 22nd, 2017 by

If economics is the dismal science, then measurement surely must make a compelling argument for being PR’s grim discipline. There are plenty of tools for PR measurement, but which one to choose? And then, what should you measure? Yet there are ways around these issues and many of them probably are well within your means and abilities. More than that, measurement actually can be an upbeat exercise. And while we’re at it, the connection between dismal and economics may be faulty.

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The Week In PR

March 20th, 2017 by

Our weekly roundup of trends, news stories ad personnel moves in PR and communications. This week includes stories about a rogue tweet at McDonald’s, an update on Wells Fargo and Volkswagen and WE’s acquisitions in Asia.

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Budget Buster: How Brand Communicators Can Produce Compelling Videos at Low Cost

March 20th, 2017 by

With the amount of tension in and attention on the Koreas, it was a serious interview. Professor Robert Kelly was expounding on the impeachment of South Korea’s president Park Geun-hye, during a live BBC broadcast. Kelly was sitting in his home study in Busan, S. Korea, talking with BBC News presenter James Menendez in London. As you may know, this interview eventually became a viral video. How can communicators’ video efforts compete with that?

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How Communicators Can Avoid Plagiarizing Others and Themselves

March 7th, 2017 by

Plagiarism happens, sometimes intentionally, other times by accident. The unintentional incidences of plagiarism should be as worrisome to communicators as instances of intentional plagiarism. Try this experiment: read an article written by someone else and then try to write a summary of it. Then go back and look at the original article and your summary. Expect to be surprised at how many phrases and ideas you unintentionally borrowed, sometimes word for word, from the original.

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The Week In PR

March 6th, 2017 by

Our weekly roundup of stories, trends and personnel moves in PR and communications. This week we feature a story timed to International Women’s Day, a reminder about why communicators need to monitor employees’ social media accounts 24/7 and a fond remembrance of Finn Partners’ Anne Glauber.

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How a Random Comment Helped Starbucks Discover Its Next Storytelling Series

March 6th, 2017 by

How does one become a next-generation CCO? Answering that question is the idea behind The New CCO Podcast, a series of conversations between CCOs from the Arthur W. Page Society. An advance copy of the series’ first podcast was made available to PRNews Pro. Below are some of its highlights.

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An Exemplary Life: The PR Lessons Anne Glauber Left us

March 1st, 2017 by

This was supposed to be a blog about another topic entirely. Yet the news we received late last night from a PR contact has prompted a different blog. To set the scene: your blogger had just returned from visiting a friend, hospitalized early Monday with an asthma attack that turned out to be heart trouble, which resulted in a triple bypass. Then, as your blogger sat down to finish writing the blog that should have been here, we received word from a PR friend that Anne Glauber, subject of a blog posted on this site months ago passed, aged 60, after a three-year battle with pancreatic cancer.

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Monster Not Mashed: How Monster.com Organizes Branded Content Site as a Newsroom

February 27th, 2017 by

You might think branded content sites have little organization behind them. Perhaps that’s so at some sites. The branded content portal at monster.com is the opposite, however. Content and staff are organized into three groups: to raise awareness; to nudge (gently) readers to investigate what the site offers; and to assist those who are highly motivated to find jobs.

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Has Uber Learned Its PR Lessons?

February 21st, 2017 by

It’s too early to say with a lot of certainty, but it appears Uber has absorbed several PR lessons concerning crisis management. It’s had a fair amount of practice. The most recent incident for the SF-based company has Susan Fowler, a former employee, penning a widely circulated blog post about sexual harassment at Uber. It’s hard to fault the response of the company’s CEO, Travis Kalanick, this time. He’s taken several of the basic steps of crisis management and done so promptly.

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Fashion Brands Used Instagram to Dominate Consumer Engagement During Grammys

February 20th, 2017 by

Sponsoring a tent pole event such as the Grammy Awards does not insure you’ll pull big engagement numbers on social. In fact, none of the sponsors of the 2017 Grammys, held Feb. 12, made the Top 10 list of most-engaged brands on social that you see on this page, according to Shareablee data provided to PR News Pro.