Stories by Seth Arenstein

The Duke and Duchess of Suffolk

The Week in PR

May 22nd, 2018 by

Our weekly roundup of trends, news and personnel moves in communications and marketing. This week’s stories include the royal wedding’s PR lessons, a Novartis lawyer is a victim of hiring Michael Cohen, Michigan State University and more than 300 gymnasts who suffered under Dr. Larry Nassar’s abuse agree on a $500 million settlement, but how will the school pay?

shutterstock_257282692

How to Conduct a Media Tour: A Trio of PR Pros Provides Tips

May 16th, 2018 by

Social media can be a wonderful tool for media relations professionals, as we know. Yet it is only one of several ways to communicate with journalists. Face-to-face meetings, which you can arrange for brand executives during a media tour, can help build a personal relationship with journalists. We asked communicators about their must-haves and tips for conducting successful media tours.

shutterstock_524750239

Digital Ad Revenue Up 20% to $88 Billion in 2017; Mobile Video at $7 Billion Bests Desktop

May 15th, 2018 by

While some holdouts still believe digital is a passing fad, the latest digital advertising figures would seem to put such arguments to rest. In addition, media consumption figures may surprise you. Print isn’t dead yet.

Mark Zuckerberg, Co-CEO, Facebook

Facebook Usage Steady Despite Cambridge Analytica Incident and Capitol Hill Hearing

May 15th, 2018 by

One of the final parts of the diagnosis on Facebook’s health has arrived and the patient seems nearly fully recovered. Usage in the U.S., Facebook’s home country, has not budged despite the platform’s most difficult period since it went public in 2012. Security remains a concern to users, though, and Facebook’s demographic means it remains the adult in the room of social media channels.

IMG_5333

Social Shake-Up Speakers Offer Unconventional Yet Wise Advice

May 9th, 2018 by

A pair of speakers during the afternoon general session of the Social Shake-Up Show offered advice about social marketing and entrepreneurship that resonated with the audience despite it being a bit unconventional.

FanzoJoffe

Keynoter Fanzo Shakes Up Opening Session, Urges Putting Social Back into Social Media

May 8th, 2018 by

The Social Shake-Up has a reputation for shaking up assumptions. In that respect, opening keynoter Brian Fanzo, a change evangelist with a passionate speaking style, did not disappoint. While he praised the ability of social media to connect people globally, his message contained plenty of low-tech ideas as well as a call for Shakers to put the social back into social media.

Yummy-Healthy-Food-Wallpaper

Consumer Engagement with Food Influencers Down 15% in Q1’18

May 8th, 2018 by

We take a look at food influencers and find that consumer engagement with their posts was down nearly 50% in the first quarter of 2018. Once again our data partner Shareablee provides the data exclusively to PR News.

shutterstock_219841084 (2)

The Week in PR

May 8th, 2018 by

Our weekly wrap of news, trends and personnel moves in communications and marketing. This week’s stories feature updates on Nike’s departure of senior male executives, Theranos, Volkswagen and the NY Times. In personnel news FlesihmanHillard creates a chief practice officer position.

New-York-City-Skyline

Advertising to Rise 7% to $629 Billion in 2018, Digital Will Jump to Nearly 50% of Spending

May 8th, 2018 by

eMarketer makes its predictions for global media spending, estimating rises for media spending overall and digital spending. N America will continue to lead spending, although Asia-Pacific will eclipse it around 2020, eMarketer says.

shutterstock_219841084 (1)

Difficult Lessons in Transparency from Nike and The New York Times

May 1st, 2018 by

A cardinal rule of PR is for companies to be as transparent as possible. But how much is that? It depends, of course, but providing almost no transparency when something is afoot can spell trouble. More specifically it can lead to someone telling your story for you. For a few months Nike has refused to be transparent about significant departures from its senior ranks. The NY Times also initially had closed lips about the departure of one of its top editors. Transparency isn’t easy.