How do you create the perfect dashboard? Does such a thing exist? And if so, will it change your life as a communicator? Probably not, Katie Paine of Paine Publishing and Johna Burke of BurrellesLuce say during PR News’ Measurement Conference in Washington, D.C. Dashboards can make your life easier and should, but they’re not the silver bullets of PR. The human element and the insights you can glean from dashboard are far more important, they say.
Stories by Seth Arenstein
In Q4 2016 (Oct. 1 – Dec. 31), consumer engagement, or total actions, defined as the sum of reactions, comments and shares on Facebook, rose 6% year over year for U.S. B2B brands, according to Shareablee data. Video engagement jumped 151%, though. Data were provided exclusively to PR News Pro. Enterprise data integration and management software firm Informatica maintained its top spot on the B2B list that it established in Q3 2016. Consumer engagement with the brand’s posts rose 38% compared with the same quarter last year, says Shareablee’s Nathalie Nuta. Video was just 8% of Informatica’s engagement. Its top post was an image wishing all a happy Diwali, which is the Hindu festival of lights.
“Dying is easy, comedy is hard,” has been attributed to different people, from the actors Jack Lemmon and Gregory Peck to thespians Edmund Kean and Edmund Gwenn. Perhaps we can augment that aphorism: “Dying is easy, communicating is hard.” Examples abound why this is so. United, Pepsi and Wells Fargo are only the latest.
Right or wrong, media is in the crosshairs. The White House targets the press regularly. Distrust of the press is rising, according to the Edelman Trust Barometer and journalists themselves feel the struggle to maintain the public trust, a new report from Cision says. With media in a precarious state, Starbucks’ SVP, global communications & international public affairs Corey duBrowa believes it’s important for brands to have an alternative and create content themselves. He discussed this during the Arthur W. Page Society’s New CCO podcast. In an in-depth interview with us after the podcast, we asked duBrowa about branded content, storytelling, integration and challenges ahead.
Our weekly roundup of news, trends and personnel announcements in the PR and communications field. This week’s stories include one about fakenews, culture changes at Uber and Wells Fargo, new features for Instagram and a promotion for Coca-Cola sustainability officer Bea Perez.
If economics is the dismal science, then measurement surely must make a compelling argument for being PR’s grim discipline. There are plenty of tools for PR measurement, but which one to choose? And then, what should you measure? Yet there are ways around these issues and many of them probably are well within your means and abilities. More than that, measurement actually can be an upbeat exercise. And while we’re at it, the connection between dismal and economics may be faulty.
With the amount of tension in and attention on the Koreas, it was a serious interview. Professor Robert Kelly was expounding on the impeachment of South Korea’s president Park Geun-hye, during a live BBC broadcast. Kelly was sitting in his home study in Busan, S. Korea, talking with BBC News presenter James Menendez in London. As you may know, this interview eventually became a viral video. How can communicators’ video efforts compete with that?
Plagiarism happens, sometimes intentionally, other times by accident. The unintentional incidences of plagiarism should be as worrisome to communicators as instances of intentional plagiarism. Try this experiment: read an article written by someone else and then try to write a summary of it. Then go back and look at the original article and your summary. Expect to be surprised at how many phrases and ideas you unintentionally borrowed, sometimes word for word, from the original.
Our weekly roundup of stories, trends and personnel moves in PR and communications. This week we feature a story timed to International Women’s Day, a reminder about why communicators need to monitor employees’ social media accounts 24/7 and a fond remembrance of Finn Partners’ Anne Glauber.